Walt Disney Signature And Cappellini Unveil Limited Edition Range
Products on display at Fuori Salone, Milano Design Village, 14-19th April 2010
Milan, Italy – 13 April 2010 – Walt Disney Signature, Disney's first upscale, inspired, non-character, adult lifestyle brand and Cappellini, one of the most renowned design innovators worldwide, today unveiled five limited edition chairs at the Milan Furniture Fair in Italy. The combination of Cappellini's reputation for innovation and the magic and inspiration of Disney has produced a series of everyday products that resemble works of art.
This introduction follows the success of Walt Disney Signature's dining installation in collaboration with Cappellini for last month's Dining By Design DIFFA (Design Industries Foundation Fighting AIDS) event in New York City.
A 3-dimensional sculpting of Mickey Mouse sitting on a giant chair, previously used for the DIFFA event display, was recreated at Fuori Salone, Milano Design Village to mark today's launch. The Mickey sculpture is made of polyurethane, measures more than three metres tall and weighs 40 kilos.
"Walt Disney and Cappellini both have a shared approach to design, creativity and collaboration that turns everyday products into functional works of art," commented Pamela Lifford, executive vice president, Home and Fashion, Disney Consumer Products. "Collaborating with a leading Italian design brand specialising in contemporary furnishings like Cappellini is another exciting step in continuing Walt Disney Signature's philosophy on design and innovation."
"This collaboration is the premise for a joint Cappellini and Walt Disney Signature stylistic commitment that promises to become a new, interesting and exciting chapter in the history of contemporary design, combining Cappellini's strong inclination for innovation with the magical creativity of Disney," added Giulio Cappellini, Art Director for Cappellini.
The Ribbon stool and the Fish Chair, Y's de Luxe and Rive Droite armchairs are embellished with patterns, each one with a different image and underlying theme. The Ribbon's new profile blends Cappellini design with the outline of Disney's most famous character, Mickey Mouse; Y's de Luxe and Rive Droite reflect and multiply the same image in striking processed fabrics; the Fish Chair's shape is inspired by nature found in many Disney films like Bambi and produced in recycled material. Products will be available to the public in late Spring 2010.
ECO FISH Walt Disney Signature limited edition from Cappellini - design: Satyendra Pakhalè 2010
Walt Disney Signature product from Cappellini is available at independent and specialty retailers across the globe. Your local Cappellini retailer will be able to take orders beginning April 26, 2010.
An organic shape inspired by nature, the Fish Chair is the ideal way to showcase the latest advancement in fabrication - an opaque, multi-coloured plastic created from recycled materials, moulded using a rotational technique. The material is recycled to underline Cappellini's renewed focus on the theme of conserving raw materials for the future generations. The internal part of the seat is coloured white. Series of 99 numbered pieces.
Armchair - cm. 55 x 87 x 40/72 h.
MICKEY'S RIBBON STOOL Walt Disney Signature limited edition from Cappellini - design: Nendo 2010
With its circular shape, open design and flowing lines, the Ribbon Stool lends itself perfectly to the famous silhouette that peeks over its seat. Merging flawlessly together, our two visions create a single, iconic representation of the seamless collaboration between Cappellini and Walt Disney Signature. This is a series of high and low stools with backrest, produced from laser cut and folded sheet metal. The low stool has a shiny red varnish, the high stool a shiny yellow varnish, whilst the feet are in transparent plastic. Series of 299 numbered pieces for the low stool. Series of 199 numbered pieces for the high stool.
Low stool - cm. Ø 42 x 45/66 h.
High stool - cm. Ø 42 x 78/99 h.
Y'S MICKEY Walt Disney Signature limited edition from Cappellini - design: Christophe Pillet 2010
With its rounded contours and unique design, the Y's De Lux Chair is the perfect canvas on which to embroider one of our signature icons: a subtle geometric pattern using Mickey's silhouette. Swivel armchair with integral polyurethane frame. Fixed cover in white leather with white yarn embroidery that reproduces the unmistakeable silhouette of the most famous cartoon character in the world. Base in die cast aluminium with matt white varnish, feet in black plastic. Series of 33 numbered pieces.
Armchair - cm. 54.5 x 73 x 43/80 h.
MULTICOLOUR RIVE DROITE Walt Disney Signature limited edition from Cappellini - design: Patrick Norguet 2010
Making the connection between fashion and design, the Rive Droite chair seamlessly fuses a pure, modern shape, with the graphic pattern of Mickey's overlapping silhouette. The bold, daring palette illustrates both Walt Disney Signature and Cappellini's fearless approach to colour. Swivel armchair with wooden and moulded polyurethane frame. Fixed cover in fabric that presents a highly familiar silhouette in a daring pallette. Base in brushed stainless steel. Series of 99 numbered pieces
Armchair - cm. 93.5 x 73.5 x 38.5/71 h.
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About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home, Disney Food, Health & Beauty, and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.DisneyStore.com, the company's official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. For more information, please visit www.disneyconsumerproducts.com or watch us at www.youtube.com/disneyliving.
Founded in 1946, Cappellini has become synonymous with contemporary, avant-garde design. Over the years it has launched some of the world's greatest designers, producing innovative and high quality furnishings, and is particularly renowned for its skilled lacquering processes. Products can be divided into the following collections: Collezione-comprises products made in collaboration with contemporary designers; Sistemi-focuses on the production of modular furniture and solutions for residential and office areas; Progetto Oggetto-entrusts international designers with the task of designing home furnishing accessories. A number of iconic pieces are also exhibited in museums throughout the world - Victoria & Albert Museum in London, Museum of Modern Art in New York and the George Pompidou Centre in Paris; In 2004, Cappellini became part of the Poltrona Frau Group, a project piloted by the private investment company Charme set up by Luca Cordero di Montezemolo, which in 2006 listed on the Milan stock exchange. Cappellini is available worldwide. Its flagship stores are located in Milan, New York, Los Angeles, and Miami.