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Kids Turn Toy News


Hong Kong, China (May 10, 2012) - Given the chance, most youngsters would readily pull the plug on the latest electronic game or gizmo for a chance to squirt friends, siblings or Dad. Toymaker Prime Time International understands that kids just want to be kids and the company prides itself on offering an array of active toys to keep youngsters mentally sharp and physically fit - at an affordable price! Think a few minutes of running around is no big deal? According to the American Academy of Pediatrics, " has been suggested that encouraging unstructured play may be an exceptional way to increase physical activity levels in children, which is one important strategy in the resolution of the obesity epidemic. Perhaps above all, play is a simple joy that is a cherished part of childhood." seconds that thought with their own strategy: "besides spending more and more hours on media diversions (often, up to 7 hours a day), kids are also multitasking - leaving the TV on while surfing online and fielding text messages from friends. It's up to parents to get them unplugged and outside."

Parents can look to award-winning Prime Time Toys and their 2012 lineup of backyard, pool, playground, park and beach toys. Grownups provide the water, kids generate the air power to shoot, blast, dive and delight in old-fashioned child's play.

But note that these toys are not your father's squirt gun. Imagine turning that water into a 35-foot blast of action. Whoa! That's the power behind the new Hydro Blaster line of toys. Kids with access to a pool will want to grab several of the new diving toys including Marine Mine Dive Bombs. Neighborhood kids won't mind getting wet when playing with the new 7-Piece Pool Party Pack.

Prime Time Toys can be found everywhere - from the largest mass-marketers to Toys R Us, Dick's Sporting Goods and Academy Sports to hundreds of specialty retailers and a growing list of online sites including, and Watch them on YouTube where foam water shooters, pool toys, dart shooters, flying toys, diving games and splash toys can be seen in action before purchasing.

Try something different with the popular Max Liquidator line of water toys:

Target Shot HydroBlaster™ Combo * $17.99 * Ages 6+
The best of both worlds at a great price - a Marine Mine Target Shot and the HydroBlaster™ Pro. Load up the blaster with water and shoot away at your target to sink!

Expect to get wet with these wacky Splash Bombs and other water toys:

7 Piece Pool Party Pack * $19.99 * Ages 4+
Open up this quick dry mesh bag and start the party. Includes a Jai Alai set; Giant Splash Football; Splash Fling; Splash Football and a Splash Bomb.

Marine Mine Dive Bombs * $12.99 * Ages 6+
Uh oh, send in the dive-bombers to mine sweep the pool. Dive and chase these brightly colored bombs, deactivate underwater and race them back to the surface. Be the hero of the hour.

Silly Sprinkler™ * $11.99 * Ages 6+
With a little water pressure this hand-held toy provides oodles of refreshing fun. Keep kids cool and entertained without batteries or garden hose. Just pump, press and spray. Comes in assorted colors and styles but all are silly!

After diving, darting and blasting, try some "parachuting" with this new products from Jump Zone:

Big Jump Launcher * $7.99 * Ages 5+
How cool is this? Remove the cap on the launch cylinder and with the flick of a wrist let it rip. Watch the skydiver float to the ground with a real parachute made with straps that never tangle. Look for the Big Jump Launcher at specialty stores.

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Since 1990, Prime Time Toys, Ltd. has been producing fun, innovative toys and games that can be enjoyed both in and out of the water. Starting with the world famous Splash BombsĀ®, it has developed and expanded its line of water activities designed to give families hours of fun together. Just because Mom is sitting by the pool reading a book doesn't mean she doesn't deserve a good soaking! Every kid knows that! Prime Time Toys provides the tools to get the job done.
No water? No problem! Prime Time's line of soft, safe and action toys ensure endless enjoyment, indoors and out. To serve the world's fun needs, it has offices in Hong Kong and the US, and its products are sold by thousands of retailers across the globe.
For more than 20 years Prime Time is proud to say it has made a big splash in every sense of the word. Click on their website,, for more information.