CASPER® THE FRIENDLY GHOST: THE OFFICIAL AMBASSADOR OF HALLOWEEN PAINTS THE TOWN “BOO” TO CELEBRATE HIS 60TH ANNIVERSARY IN 2009 |
Classic Media Scares Up Halloween Fun with New Apparel Licensees, Including
Local Celebrity, Mad Engine and Briefly Stated, as well as DVDs, Music and Games Beginning to
Hit Retail This Summer
All-New Casper CGI TV Series Currently in Production
NEW YORK, NY (June 4, 2008) 2009 marks the 60th Anniversary of Casper® The Friendly Ghost and Classic Media, an Entertainment Rights group company, is gearing up for the big celebration with the launch of an expanded licensing program for The Official Ambassador of Halloween. Casper products across key categories, including apparel, DVDs, music, digital content, games and social expressions will begin to roll out to retail in time for Halloween. 60th Anniversary partners include new apparel licensees Local Celebrity, Mad Engine, Briefly Stated as well as Madacy (music), and renewed deals with American Greetings (social expressions) and MJC (men’s loungewear). An all-new CGI Casper television series is also currently in production and slated for premiere in more than 60 territories next year, timed to his 60th celebration. To get ready for his anniversary close-up, Casper is getting a fresh new look and all new style guide.
“Casper is a true entertainment franchise that has generated more than $1 billion in sales worldwide,” said Nicole Blake, Senior Vice President, Marketing at Classic Media. “Moms and kids all over the world have come to recognize Casper as The Official Ambassador of Halloween. With Halloween consumer spending at an all-time high, we are perfectly poised to solidify Casper’s position as the season’s most popular icon leading up to the 60th Anniversary next year.”
Spirited DVD Collection
To boo, or not to boo? This Halloween, Classic Media and Genius Products answer this haunting question with the release of the first two volumes in the all-new Casper DVD collection—Casper: Trick-or-Treat Classic Collection Volume 1 and Casper & Wendy: Scare Up Some Fun Classic Collection Volume 2. The spooktacular DVD compilations are themed by title and each contains 12 classic Casper cartoons.
No tricks, just treats with new Casper apparel lines beginning to roll out to retail for Halloween. Current licensees MJC (men’s loungewear) and Logotel (tee shirts) have renewed their deals with Classic Media and will expand their popular lines at mass market and chain drug retailers. New high end apparel licensees Local Celebrity (juniors) and Mad Engine (men’s and boys’) will debut their collections of printed tees and tops at fine department stores and specialty stores and boutiques. For the 2009 Anniversary, the apparel program will continue to be refreshed with all new Casper inspired juniors loungewear, daywear and sleepwear from Briefly Stated.
Social Expressions and Novelty
American Greetings popular line of Casper themed cards, gift wrap and accessories will be available this Halloween with all new designs. Mello Smello will expand its Casper product offerings with new novelty items, including stickers, temporary tattoos and wall décor.
With new partner Madacy Entertainment, spooky Halloween songs and sounds inspired by Casper will come your way 3rd Quarter this year; with something for everyone in the family.
Compedia has developed a line of CD-Rom games where kids can play and discover mysteries along with Casper. Developed in cooperation with top educators, the games nurture the confidence and critical thinking skills children need for success. Multiple levels of play enable each child to advance at his or her own pace. Available in 31+ countries and in 14 languages, the product debuts in North America later this year.
Casper Goes Digital
In advance of his 60th Anniversary, “the friendliest ghost you know” has gone digital and is making plenty of new 21st Century friends in the process. Casper mobile content is now currently available through MobiTV and the classic cartoons recently launched on several online video sites, including YouTube, Joost and Babelgum.
All-New “Casper Scare School” CGI TV Series
The spooktacular star of both the big and little screen is flying back to TV in 2009 for his Anniversary celebration. The brand new “Casper Scare School” CGI television series is currently in production. The series is being co-produced by Classic Media, MoonScoop SAS and DQ Entertainment. To date, the new series has been sold to more than 60 territories worldwide. Key broadcast partners include TF1 (France), Cartoon Network (UK, Asia, Latin America), YTV (Canada) and Jetix (Europe).
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About Casper® the Friendly Ghost
Casper® the Friendly Ghost, “The Official Ambassador of Halloween,” has been making friends around the world for generations. The star of thousands of comics, hundreds of cartoon episodes and a blockbuster Spielberg film, Casper delivers a broad audience from kids to tweens to adults. He has always been the ghost who would rather make friends than frighten, thereby showing all of us that it’s okay to be you! Join Casper as he Paints the Town “Boo” and celebrates his 60th Anniversary in 2009!
About Entertainment Rights
Entertainment Rights Plc (ER) is the UK’s leading global media group specializing in the ownership of high quality children’s and family programming, characters and brands. Entertainment Rights owns or controls the rights to many global characters including Basil Brush®, Postman Pat®, Guess With Jess™, Little Red Tractor™, Rupert Bear®, He-Man and the Masters of the Universe®, Fat Albert and the Cosby kids™, She-Ra®, Jim Jam & Sunny™, Ghostbusters, The Lone Ranger, Lassie, Rudolph the Red-Nosed Reindeer, Casper the Friendly Ghost, Felix . In January 2007, Entertainment Rights acquired Classic Media, the US-based owner of an extensive portfolio of children’s and family characters and brands including Big Idea Productions Inc, producer and creator of the award-winning ‘VeggieTales’ series of programming which, to date, has sold over 50 million home entertainment units in the US. Since 1999, when Entertainment Rights owned rights to just 39 episodes of programming, Entertainment Rights’ library has grown to circa 9,000 episodes of high quality children’s and family characters and brands. This includes certain rights to global brands such as Mattel’s Barbie™, Scholastic’s Clifford™ and Hasbro’s Transformers™. Entertainment Rights has grown rapidly; annual revenues have increased from £1.8m in 1999 to £68.1m in 2007, the last reported financial year. Visit www.entertainmentrights.com
About Classic Media
Classic Media, an Entertainment Rights group company, owns, controls or manages some of the world’s most recognizable family brands across all media including feature film, television, digital, home video, and consumer products. The Company’s extensive library features a diverse collection of popular animated and live-action characters such as: Casper® the Friendly Ghost, Gumby®, Lassie®, The Lone Ranger®, Rocky & Bullwinkle®, Rudolph the Red-Nosed Reindeer® and Underdog®. Visit www.classicmedia.tv.