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Kids Turn News


Gonzales, LA (June 10, 2008)– Crown Crafts, Inc. (NASDAQ-CM:CRWS) and Fisher-Price, Inc., the largest infant and preschool toy manufacturer and a subsidiary of Mattel Inc. (NYSE:MAT), today announced that they are partnering to introduce fun and fashionable nursery and toddler bedding and room décor collections. Starting in the nursery, this year will see the launch of Animals of the Rainforest™ and Zen Collection™, based on the popular babygear lines. Playful room solutions for Toddler will soon follow.

Crown Crafts, Inc. through its subsidiaries, Crown Crafts Infant Product, Inc. and Hamco, and Fisher-Price will offer a complete line of infant bedding, blankets, room décor, and bath products under this first-time licensee. Licensed products are currently available at retail stores nationwide, for average retail prices ranging from $9.99 to $119.99.

With lush greenery, playful animal friends and serene backgrounds on soft, plush fabrics, the "Rainforest" collection creates a comforting and secure environment for little ones everywhere. This new licensing partnership expands on the popularity of the existing portfolio of Fisher-Price's "Rainforest" items, including bouncers, swings, high chairs and playards.

"Fisher-Price continues to grow our roster of top partners, while building upon our fundamental principles of quality, durability, development and, of course, fun," said Lesley Levenson, Vice President, Fisher-Price Consumer Products. "Our new partnership with Crown Crafts allows us to provide a collection that features truly innovative design, colors, and characters that incorporate playful, interactive elements that entertain children."

"The Rainforest collection is a perfect combination of the rainforest's natural beauty and engaging animals," said Nanci Freeman, president and CEO of Crown Crafts Infant Products, Inc. "Today's moms and caregivers identify with the collection's elements of fun and playfulness."

And for the Specialty market, the Zen Collection™ creates harmony and comfort in Baby's nursery. Earthy colors and richly textured fabrics surround Baby with softness and lend an upscale look to the sweetest room in the home. The line includes bedding, room décor, bath accessories, and bibs, and coordinates with the Zen Collection™ babygear line.

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About Crown Crafts, Inc.
Crown Crafts, Inc. designs, markets and distributes infant and juvenile consumer products, including bedding, blankets, bibs, bath items and accessories. Its operating subsidiaries include Hamco, Inc. and Crown Crafts Infant Products, Inc. Crown Crafts is America's largest producer of infant bedding, bibs and bath items. The Company's products include licensed and branded collections as well as exclusive private label programs for certain of its customers.

About Fisher-Price
Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NYSE:MAT) and located in East Aurora, N.Y., is the leading brand of infant and preschool toys in the world. The Company has a 77-year legacy of high quality toys that enhance early childhood development. Its often-emulated Play Laboratory was the first child research center of its kind in the toy industry, allowing researchers to observe the way children play and how play benefits their development. Some of the Company's best-known "classic" brands include Little People®, Power Wheels® and View-Master®. Fisher-Price is also a leading developer of baby gear products (infant swings, bouncers, high chairs, nursery monitors), as well as a wide array of character-based toys inspired by high quality children's programming such as Sesame Street®, Dora the Explorer™ and Winnie the Pooh. The Company's web site,, provides valuable information and resources to parents.