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Kids Turn Toy News

Popples Saban Brands to Reintroduce, Refresh Popples Property

Toys, plush, apparel, accessories and more set to launch in 2013

LOS ANGELES, June 12, 2012 /PRNewswire/ -- Saban Brands is reintroducing the Popples franchise. The company will work with partners to introduce a wide array of merchandise, including apparel, accessories, mobile and tablet apps, plush and more in Fall 2013. In Spring 2014, Saban Brands plans to introduce new Popples characters and expand merchandise to include publishing, stationery, party goods, crafting and more.

Based upon the nostalgic characters from the popular 1980s television show, the new Popples products will have a fresh, modern twist while maintaining a clear link to the original Popples. Introduced in 1985, Popples made their debut in the U.S. with a Saturday morning television show, followed by a successful toy line in 1986 that generated more than $444 million in retail sales. As the world's first feature plush toy, the soft, lovable Popples creatures could transform from fluffy balls to furry friends and back again, making them an instant hit among fans of all ages.

"We're thrilled to introduce the Popples franchise to a new generation while reacquainting it with those who grew up with, and adored, Popples in the 80s," said Elie Dekel, President of Saban Brands. "With products, and eventually new characters, fans will find the adorable Popples more irresistible than ever."

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About Saban Brands
Formed in 2010 as a subsidiary of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company's experience, track record and capabilities in growing and monetizing consumer brands. SB applies a strategic transmedia management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full-service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB is led by a superior management team with decades of experience in media, content creation, branding, licensing, marketing and finance. For more information, visit

SOURCE Saban Brands