Disney*Pixar's "Cars 2" Rolls Into Target Stores Nationwide
New and exclusive merchandise inspired by the animated film is now available at Target
MINNEAPOLIS (June 16, 2011) - Target Corporation (NYSE: TGT) today announced its collection of merchandise inspired by Disney*Pixar's "Cars 2," arriving in theaters on June 24. The "Cars 2" collection at Target features products in categories throughout the store, including several exclusive items, such as the Racing Rivals Buddy Pack, Change Ups Racing Track set, Topper Deckington - a double-decker bus vehicle, "Cars 2" Guess Who game and a bedding pattern. The Target collection also features LEGO® Ultimate Build Francesco and the Fisher Price® Wheelies Racing Rivalry Track.
"Target's collaboration with Disney offers our guests a wide selection of playful products inspired by the 'Cars 2' star characters, Lightning McQueen and Mater," said Casey Carl, senior vice president of merchandising at Target. "From play sets and electronic devices to bedding and apparel, Target is the destination that Disney*Pixar movie fans are racing to for merchandise at an exceptional value."
A dedicated boutique of "Cars 2" merchandise can also be found online at Target.com/Cars2, which has an expanded assortment of products inspired by the film and an interactive experience featuring the movie's exciting characters. The site also houses the exclusive, custom animated TV spot created by Disney*Pixar for Target, featuring favorite characters from the film. In the spot, two cars are racing toward their nearest Target store when a surprise competitor comes up from behind and leaves them in the dust. The 30-second spot began airing on June 4.
"Fans are clamoring for 'Cars'- inspired merchandise that brings the stories and characters from the film to life," said Bruce Morrison, senior vice president of sales at Disney Consumer Products. "Target has captured some of the movie's magic through its expansive 'Cars 2' assortment, and we know fans will love it."
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About Disney*Pixar's "Cars 2" (in U.S. theaters June 24, 2011)
Star racecar Lightning McQueen (voice of Owen Wilson) and the incomparable tow truck Mater (voice of Larry the Cable Guy) take their friendship to exciting new places in "Cars 2" when they head overseas to compete in the first-ever World Grand Prix to determine the world's fastest car. But the road to the championship is filled with plenty of potholes, detours and hilarious surprises when Mater gets caught up in an intriguing adventure of his own: international espionage. Mater finds himself torn between assisting Lightning McQueen in the high-profile race and towing the line in a top-secret mission orchestrated by master British super spy Finn McMissile (voice of Michael Caine) and the stunning rookie field spy Holley Shiftwell (voice of Emily Mortimer). Mater's action-packed journey leads him on an explosive chase through the streets of Japan and Europe, trailed by his friends and watched by the whole world. The fast-paced fun includes a colorful new all-car cast, complete with menacing villains and international racing competitors.
John Lasseter returns to the driver's seat to direct this follow-up to his 2006 Golden Globe®-winning "Cars." "Cars 2" is co-directed by Brad Lewis, producer of the Oscar®-winning film "Ratatouille," and produced by visual effects industry veteran Denise Ream (associate producer, "Up;" visual effects executive producer, "Star Wars: Episode III - Revenge of the Sith"). The film hits the track on June 24, 2011, and will be presented in Disney Digital 3D™ and IMAX® 3D in select theaters. For more information about the movie, visit Disney.com/cars, like us on Facebook: facebook.com/pixarcars, and follow us on Twitter: twitter.com/disneypixar.
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,755 stores in 49 states nationwide and at Target.com. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target's commitment to corporate responsibility, visit Target.com/hereforgood.