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Kids Turn Toy News


LeapFrog's properties will bring MEGA Brands' new line of learning products to life

EMERYVILLE, Calif. - June 13, 2012-LeapFrog Enterprises, Inc. (NYSE:LF), a global leader in educational entertainment, and MEGA Brands, a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery, today announced a new partnership to bring a range of stationery and activity products to market this July and just in time for back-to-school.

The new LeapFrog-branded line of products produced by MEGA Brands will include creative and dry erase workbooks, flash cards, writing pads, pencils and more. LeapFrog's dedicated in-house Learning Team of PhDs and educators worked closely with MEGA Brands to ensure that the content is current with educational trends and aligns with the latest child development research. The products will feature original LeapFrog characters Leap, Tad and Lily as well as the cast of LeapSchool.

"We are excited to partner with such a well-respected global brand and category leader in stationery and activity products," said Craig Hendrickson, senior vice president of reading & toys at LeapFrog. "The combination of familiar LeapFrog characters and quality MEGA Brands products will encourage kids to explore their inner creativity and keep learning."

"We are thrilled to partner with LeapFrog, the leader in educational entertainment," said Thomas Prichard, president of art & stationery for MEGA Brands. "This strategic alliance merges our expertise in stationery and activity materials with LeapFrog's award-winning educational entertainment. Together we will create a full line of quality educational products with excellent value for the consumer."

The new back-to-school stationery and educational products will provide a learning solution that helps kids develop school skills including counting, handwriting, word recognition and more.

LeapFrog products by MEGA Brands will be available for purchase (MSRP $0.99 - $7.99 for children ages two to seven years) at major US retailers beginning July 2012. For more information on LeapPad, Leapster Explorer and other LeapFrog products, visit

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About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog’s award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms, and toys. The Learning Path, LeapFrog’s proprietary online destination for parents and extended family, provides personalized feedback on a child’s learning progress and offers recommendations to enhance each child’s learning experience. Through the power of play, LeapFrog’s products and curriculum help children of all ages prepare for school and life success. LeapFrog’s products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at

About MEGA Brands
MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children, families and collectors through innovative, well-designed, affordable and high-quality products. Visit: for more information. The MEGA logo, Mega Bloks, RoseArt, MEGA Puzzles, MEGA Games and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.