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Kids Turn Toy News

ENTERTAINMENT ONE FAMILY EXPANDS U.S. REACH OF PEPPA PIG BRAND IN 2013 WITH NEW LICENSING DEALS, MULTIPLE LINE EXTENSIONS

Brand to Increase Product Offerings with New Games and Puzzles, Backpacks and Lunch Kits, Health, Beauty and Accessories, Novelty Gear, Magazine, Toys, Books and DVD

New York, NY, June, 2013 - Entertainment One Family (eOne Family) announced today the U.S. expansion of the Peppa Pig brand with the addition of five new licensing agreements, as well as several line extensions in the toy, book and DVD categories. Based on the hit animated television series Peppa Pig, each licensed product is designed to capture the unique charm of Peppa's world and bring the show's characters to life for fans in a fun and exciting way.

The new licensing deals will mark the brand's U.S. debut in several key categories: games and puzzles, backpacks and lunch kits, health, beauty and accessories, novelty gear and magazine publishing. The new items will complement the existing assortment of licensed Peppa Pig gear currently available, including toys by Fisher-Price®, books by Scholastic and Candlewick Press, DVDs by Entertainment One and mobile apps by P2 Games.

"We know that Peppa Pig fans are always on the lookout for new character-themed products and we are excited to offer consumers an even wider assortment of new toys, gear and activities," said Joan Grasso, Vice President, Licensing North America, Entertainment One Family. "We are thrilled to have established new licensing partnerships with so many top industry leaders and hope our fans enjoy interacting with Peppa in these new and exciting formats."

The following recaps the new 2013 Peppa Pig licensing deals:

TCG
TCG, the leading manufacturing company providing "the best in fun" for families, will manufacture, distribute and market a new line of games and puzzles featuring Peppa Pig. Targeted to preschoolers, the new product line will include the Tumble & Spin memory game, three 24-piece and three 48-piece jigsaw puzzles, and Magnetic Creations. The new puzzles will be available at retail in August 2013.

Fast Forward
Fast Forward, the leading manufacturer of licensed bags, luggage and accessories, will produce Peppa Pig backpacks and lunch kits for children age 2-6. The new line will feature beloved characters and signature graphics from the hit animated television show and are scheduled to launch in May 2014.

Added Extras
A leading manufacturer in cosmetics and personal care for ladies, teens and children, Added Extras will produce a line of hair accessories, bath and hair products, lip balm and costume jewelry inspired by Peppa Pig. Designed for girls age 2-6, the new items will be available in Spring 2014.

Underground Toys
Specializing in the creation, manufacturing and distribution of mass collector and art toys and accessories, Underground Toys will produce an assortment of collectable gear for Peppa Pig fans of all ages. The collection's first item, the Peppa Pig Pocket Pal, is a talking key ring and will be available to consumers in October 2013.

Redan Publishing
Redan Publishing, the premier publisher of children's magazines, will launch a dedicated Peppa-Pig issue for children age 3-8. The interactive magazine will include Peppa Pig-themed games, stories and activities and will be distributed in grocery stores, bookstores and specialty retailers beginning in July 2013. Peppa Pig also appears in every issue of Redan's Fun to Learn Friends magazine.

In addition to the new licensing deals, the brand will launch the following line extensions in 2013:

New Toys by Fisher-Price®
Fisher-Price®, the leading brand of infant and preschool toys in the world, will launch the new Bedtime Peppa plush doll and Muddy Puddles Bathtime Peppa toy in Fall 2013.

New Books by Scholastic and Candlewick Press
An assortment of new board, softcover and hardcover books will be launched in 2013 by Scholastic and Candlewick Press. New titles include The Story of Peppa Pig (available in August), Class Trip (available in August), Sticker Storybook: Fun with Friends (available in August), and Peppa's Christmas (available in September) from Scholastic, and Peppa Pig and the Muddy Puddles (currently available) and Peppa Pig and the Busy Day at School (available August 2013) from Candlewick Press.

NEW DVD by Entertainment One
Fans can follow the adventures of Peppa Pig and friends with the new DVD Bubbles. The new DVD will include ten fun-filled episodes featuring wholesome entertainment for the entire family.


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About Peppa Pig
Airing on Nick Jr., Peppa Pig follows the adventures of Peppa, a loveable, exuberant little piggy who lives with her brother George, Mummy Pig and Daddy Pig. Peppa's favorite things include playing games, dressing up, days out and jumping in muddy puddles. All episodes are wholesome entertainment for the entire family; Peppa's adventures always end happily with loud snorts of laughter.

Learn more about Peppa Pig and Entertainment One at the Licensing Expo 2013, booth K167. For additional information about Peppa Pig, please visit www.peppapig.com or Facebook at Facebook/OfficialPeppaPigUS.

About Entertainment One Family
Entertainment One Family is a leader in brand management, creating and coproducing family programming that airs on major international broadcasters including Nick Jr. (UK & U.S.), Channel 5, Cartoon Network and Teletoon. eOne Family also oversees international sales for the programs it coproduces including No. 1 UK preschool franchise "Peppa Pig," and BAFTA award winning "Ben & Holly's Little Kingdom" fully created and produced by Astley Baker Davis Ltd, "Humf" and "Rob the Robot." eOne Family's Licensing and Merchandising team manages branding programs for each of eOne's key family franchises notably "Peppa Pig" which now generates £200m in retail sales in the UK per annum"

About Entertainment One
Entertainment One Ltd. (LSE:ETO) is a leading international entertainment company that specializes in the acquisition, production and distribution of film and television content. The company's comprehensive network extends around the globe including Canada, the U.S., the UK, Ireland, Australia, New Zealand, Spain, Benelux, France, Germany, Scandinavia, South Africa and South Korea. Through established Entertainment and Distribution divisions, the company provides extensive expertise in film distribution, television and music production, family programming and merchandising and licensing. Its current rights library is exploited across all media formats and includes more than 35,000 film and television titles, 2,700 hours of television programming and 45,000 music tracks. http://www.entertainmentone.com/.