East Windsor, N.J. (July 15, 2009) – The first two years of baby’s life is utterly amazing, as any parent can attest, as they witness the change from a toothless grin to a non-stop talking two-year-old. Baby’s toys should follow the same remarkable progress. Happily, toymaker Kids Preferred has expanded their amazing baby (ab™) line of toys with a new activity ball.

Kids Preferred, one of the leading U.S. plush manufacturers, has already won honors for its ab™ toys from its initial debut, scoring several platinum honors from the 2007 Oppenheim Toy Portfolio. In 2009 four fresh products will amaze parents as baby grows and masters new skills.

“Once my son started really showing an interest in toys around 2.5 months, I found a hard time finding ones that he could hold onto,” wrote a Duluth, GA new mom on amazon.com when reviewing the Kids Preferred Blanket Teether Bear. “He wasn't yet grabbing for things, but would grasp something placed near his hands. In a sitting position, I can place this toy on my son's stomach or in front of him and he can easily grasp one of the bear's limbs and bring it to his mouth. He's 5 months old now and still loves this colorful, crinkly toy. He's still not very adept at reaching for things, so this is still one of his favorites.”

The Pop-Up Activity ball is based on the popular Amazing Baby book series, and is available at specialty stores:

Pop-Up Activity Ball • Ages Newborn+ • $22
Who knew a 6-inch sphere could be so enchanting? Baby can see himself in the reflective mirror while giggling with the pullout bear, tugging on the ribbon tags and discovering a chime, a crinkle, flaps and rings.

About Kids Preferred, LLC
Kids Preferred, LLC is dedicated to creating superior quality, innovative soft toys and gifts for children of all ages using unique, playful designs that help instill a love of learning and create everlasting childhood memories. They serve the specialty, juvenile, gift, and better department store trade. The Company’s distinctive soft and plush toys and gifts are marketed under the Company’s own Kids Preferred™ brand and through licensed brands including amazing baby™, asthma friendly®, The World of Beatrix Potter™, Madeline™, Charlie & Lola™, The World of Eric Carle™, Elmer, Naturally Better Peter Rabbit™, Emily Goes Wild, Guess How Much I Love You™, Harley-Davidson®, The Snowman™, Between The Lions™, Spot™, Pat the Bunny™ and Martha Speaks™. For more information, visit their website at www.kidspreferred.com.

amazing baby™ 2009 The Templar Company Ltd