KIDS PREFERRED TRANSFORMS AMAZING BABY™ BOOKS INTO LOVABLE AB™ TOY|
East Windsor, N.J. (July 15, 2009) – The first two years of baby’s life is utterly amazing, as any parent
can attest, as they witness the change from a toothless grin to a non-stop talking two-year-old. Baby’s
toys should follow the same remarkable progress. Happily, toymaker Kids Preferred has expanded their
amazing baby (ab™) line of toys with a new activity ball.
Kids Preferred, one of the leading U.S. plush manufacturers, has already won honors for its ab™ toys
from its initial debut, scoring several platinum honors from the 2007 Oppenheim Toy Portfolio. In 2009
four fresh products will amaze parents as baby grows and masters new skills.
“Once my son started really showing an interest in toys around 2.5 months, I found a hard time finding
ones that he could hold onto,” wrote a Duluth, GA new mom on amazon.com when reviewing the Kids
Preferred Blanket Teether Bear. “He wasn't yet grabbing for things, but would grasp something placed
near his hands. In a sitting position, I can place this toy on my son's stomach or in front of him and he
can easily grasp one of the bear's limbs and bring it to his mouth. He's 5 months old now and still loves
this colorful, crinkly toy. He's still not very adept at reaching for things, so this is still one of his
The Pop-Up Activity ball is based on the popular Amazing Baby book series, and is available at specialty stores:
Pop-Up Activity Ball • Ages Newborn+ • $22
Who knew a 6-inch sphere could be so enchanting? Baby can see
himself in the reflective mirror while giggling with the pullout
bear, tugging on the ribbon tags and discovering a chime, a
crinkle, flaps and rings.
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About Kids Preferred, LLC
Kids Preferred, LLC is dedicated to creating superior quality, innovative soft toys and gifts for children of all ages using unique, playful designs that help instill a love of learning and create everlasting
childhood memories. They serve the specialty, juvenile, gift, and better department store trade. The
Company’s distinctive soft and plush toys and gifts are marketed under the Company’s own Kids
Preferred™ brand and through licensed brands including amazing baby™, asthma friendly®, The World
of Beatrix Potter™, Madeline™, Charlie & Lola™, The World of Eric Carle™, Elmer, Naturally Better
Peter Rabbit™, Emily Goes Wild, Guess How Much I Love You™, Harley-Davidson®, The Snowman™, Between The Lions™, Spot™, Pat the Bunny™ and Martha Speaks™. For more information, visit their website at www.kidspreferred.com.
amazing baby™ 2009 The Templar Company Ltd