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Kids Turn Toy News


Best Seller & Multi-Award Winner EcoAquarium™ Wins 2010 Gold

Myrtle Beach, SC (July 26, 2010) – How can you judge if a product is a good bet for the whole family? Ask a Mom! That’s the idea behind the Mom’s Choice Awards that recognizes inventors and companies for their efforts in creating quality family-friendly products. Wild Creations and its classic EcoAquarium have just been named a Gold recipient in the 2010 Mom’s Choice Awards in its Educational Product category.

To win a Mom’s Choice Award, a product must pass the muster on quality, design, educational value, entertainment value, originality, appeal and cost. That’s a tall order but one that the EcoAquairum has been passing with flying colors this year. The self-contained ecosystem has been awarded – in just the past few weeks -- Learning Express’ 2010 Most Innovative New Toy, Parents’ Choice Foundation Approved Seal, Tillywig 2010 Top Toy Award, Dr. Toy’s 2010 Best Green Product Award and Mr. Dad and Great Dad Recommends Seals of Approval.

In 2009, this “gee whiz” product won a 5 out of 5 star review from What The Stuff Awards, was a finalist for Best Toys for Kids at the American Specialty Toy Retailers Association (ASTRA), a 2009 National Parenting Center Seal of Approval, 2009 Creative Child Magazine Product of the Year and was nominated as Toy of the Year with the Toy Industry Association. That’s a lot of recognition for a 4” x 4” container hosting a pair of little frogs!

Wild Creations believes the best way to learn about the environment is to see it and experience it firsthand. The aquarium is the perfect size for a child’s bedroom, kitchen counter, dorm shelf or office desktop. Last year over 495,000 EcoAquariums were sold nationally and globally. Hallmark stores named the little aquarium its 2009 top seller. Projections for 2010 sales are simply, more!

Classic EcoAquarium With moms making 85% of all buying decisions, according to the Mom’s Choice Awards, there’s a strong expectation that the EcoAquarium will be on many back-to-school or holiday shopping lists. Classic EcoAquarium • Ages 5+ • $30
Mom’s Choice Awards Gold • Educational Product Wild Creations EcoAquarium comes with its own ecosystem - colorful filtration rocks, a plant and large decorative rock and base, two frogs, and a year's supply of frog food. No extra filtration system necessary. Simply change the water every five or six months using fresh, bottled spring water. Simple instructions for set up and care are included.

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Wild Creations, best known for its award-winning EcoAquarium, is eager to expand young minds with smart ways to play! The company shipped more than 1 million frogs in 2009 alone! The Myrtle Beach-based company is grounded in an understanding of the interconnection of the earth and the cosmos with a profound reverence for animals, plants, soil, water and air. This reverence toward life is the basis for how the company conducts business and the basis for choosing the organizations they support including The Sierra Club, The Pet Industry Joint Advisory Council, and the American Specialty Toy Retailing Association. Wild Creations also supports the Horry County Disabilities and Special Needs Board by providing employment opportunities to individuals with special needs.