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HPG Sends Kids Back-to-School Sporting Hasbro's Hottest Toy Brands

Save a Seat on the Bus for OPTIMUS PRIME and Jam Your Backpack with all Your Favorites from LITTLEST PET SHOP

PAWTUCKET, R.I. --(Business Wire)-- Aug. 9, 2007 HPG, the licensing division of Hasbro, Inc. (NYSE: HAS), is rolling out a powerful back-to-school lineup this year with dozens of products based on some of the hottest toy brands for boys and girls, including TRANSFORMERS and LITTLEST PET SHOP. Young students will be able to wear, write on, and carry products that reflect their favorite toy characters that will be available in the form of t-shirts, accessories, lunch bags, backpacks, notebooks and pens/pencils.

TRANSFORMERS, the globally popular toy franchise, is also one of this summer's blockbuster movie hits, and LITTLEST PET SHOP, a line of cute and collectible pets, is the fastest growing girls' brand in the toy industry.

"Our back-to-school items deliver on two fronts this year - they are fun and hip for kids and hold practical appeal for mom," said Bryony Bouyer, senior vice president of marketing at HPG. "We have teamed up with premier licensees such as Mead Westvaco, Steve & Barry's and FAB Starpoint to bring to market high quality items that cast popular Hasbro brands in a stylish, cool light that resonates with boys and girls from kindergarten through high school."

Hasbro's back-to-school lineup has something for every student who is a TRANSFORMERS or LITTLEST PET SHOP fan.


  • Graphic t-shirts from Fortune Fashions
  • Notebooks, folders and journals from FAB Starpoint
  • Backpacks and bags from FAB Starpoint
  • Novelty pens from Stylus
  • Graphic t-shirts from Extreme Concepts
  • Tops and bottoms from Kids Headquarters
  • Learning activity center from Kid Designs
  • Footwear from Elan Polo
  • Underwear from Fruit of the Loom
  • Notebooks, portfolios, binders, pencil pouches from Mead Westvaco
  • Backpacks and lunch bags from Accessory Network
  • Radio control pens available exclusively at Radio Shack
  • Key chains and backpack clip-on accessories from Basic Fun
Hasbro-branded back-to-school items can be found in retail stores nationwide, such as Wal-Mart, Target, ToysRUs, Kohl's, Steve & Barry's, Claire's and many other retailers.

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HPG, the licensing division of Hasbro, Inc., (NYSE:HAS), translates one of the industry's richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, digital media, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro's core brands, such as TRANSFORMERS, LITTLEST PET SHOP, MY LITTLE PONY, MONOPOLY, G.I. JOE, TONKA and PLAYSKOOL.

Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.