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Kids Turn Toy/Gaming News

ENTERTAINMENT RIGHTS AND COMPEDIA PARTNER TO DEVELOP A POSTMAN PAT® INTERACTIVE GAME

Postman Pat


New PC Game to Hit Shelves Spring 2009

London, UK (August 12, 2008) – Compedia, an industry leader in the international edutainment games market, today announces it's partnership with Entertainment Rights Plc, a leading global entertainment media company whose growing portfolio includes some of the world’s most popular children’s, family and retro brands. Through the deal, Compedia will develop and launch worldwide a new educational based Postman Pat® CD-Rom.

The Postman Pat® CD-Rom, aimed at children aged 3-6 years, features interactive games designed to develop language and learning skills and the game complements the brand new series Postman Pat® Special Delivery Service (SDS) which is due to premiere on BBC 2 Autumn 2008 and roll out internationally thereafter. The series sees Postman Pat® in a brand new job as he takes on a promotion as Head of SDS and the new show has an expanded diverse cast, a fleet of new vehicles, a new town and highly-charged storylines. The show has been sold in to 80 plus territories worldwide.

Each game features high quality graphics and is packed with engaging activities, charming songs, and rewards that will challenge and motivate children, making the learning experience great fun.

Laura Turner-Laing, VP Global Digital & Music, Entertainment Rights Plc, said, “Following our successful partnership with Compedia on the Casper® and Lassie® CD-ROMs, we are delighted to partner again to bring Postman Pat® to its fanbase and a wider audience. This deal forms part of a lineup of the new TV series: Postman Pat® Special Delivery Service (SDS) promotional partnerships across multiple formats. With over 25 years history, we are now taking the much loved and well known characters of Postman Pat® into a dynamic new environment whilst maintaining the brands essential integrity.”

Shai Newman, Executive Director, Compedia commented: "After selling millions of CD ROMs into 42 countries worldwide, we are excited to launch a new Postman Pat® game on CD-Rom. This new title allows many people to play the game and enjoy the fun of learning. Compedia is delighted to partner with Entertainment Rights to bring quality family-friendly games to the market"


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About Postman Pat®
For over a quarter of a century, Postman Pat has delivered enchanting entertainment to the delight of young children around the world. In his latest series Postman Pat® Special Delivery Service (SDS), everyone’s favorite postman delivers more than ever!
With his new and demanding job as Head of SDS, it’s Postman Pat® as you have never seen him before. This well-deserved promotion means that Postman Pat® will now be called on by the SDS to deliver anything, anytime, anywhere! With his faithful companion Jess the Cat™, Pat proves that he can be relied on to deliver…on time, every time! For more information visit www.postmanpat.com.

About Entertainment Rights Plc
Entertainment Rights Plc (ER) is a global entertainment media company, with a portfolio that includes some of the world’s most popular children’s, family and pop-culture brands. With offices in London, New York and Nashville, the Company specialises in the origination, acquisition and distribution of children’s and family programming, characters and brands. The Company’s catalogue appeals to a broad demographic from pre-school children to young adults and families. The ER catalogue consists of more than 3,600 hours of content that has been distributed in more than 170 territories worldwide. ER has expertise in a number of key disciplines including television and theatrical distribution, product licensing and merchandising, live and home entertainment, and digital media.
ER is a publicly quoted company listed on the London Stock Exchange. Annual revenues have increased from £1.8m in 1999 to £68.1m in 2007, the last reported financial year.
Key brands in ER’s global portfolio include Postman Pat®, Where’s Waldo?®, Tinga Tinga Tales™, VeggieTales®, Rupert Bear®, George Of The Jungle™, Lassie®, Casper The Friendly Ghost®, Basil Brush®, Finley The Fire Engine™, The Lone Ranger®, He-Man® and the Masters of the Universe®, She-Ra™ and Rudolph the Red-Nosed Reindeer®. Visit www.entertainmentrights.com

About Compedia
Established in 1988, Compedia Ltd. (www.compedia-usa.com) is one of the leading international developers and publishers of educational interactive content for the multi-platform global market. Compedia has over 18 years of experience in developing and publishing of interactive content, including projects for Microsoft-TV and Nintendo. The company is active in the retail market (CD ROMs), Educational Bids, and Broadband educational channels. Compedia’s products are sold in 42 countries and in 35 languages. For more information on Compedia: www.compedia-usa.com