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Disney Raises The Bar On Electronics For Tweens With Innovative New Video Cam, LCD TVs And iPod Compatible Speakers

Disney Flix Video Cam Lets Tweens Shoot Like A Pro And Make Their Own Movies; First Disney LCD TVs And iPod Compatible Speakers Boast Attractive Design And The Latest Technologies

GLENDALE, Calif. --(Business Wire)-- Aug. 13, 2007 Disney Consumer Products is raising the bar on innovative electronics for tweens with its new fall line-up, which boasts creative designs, real-world features and a sprinkle of Disney magic. New offerings for fall include the easy-to-use Disney Flix Video Cam, high-quality iPod compatible speakers and the debut of the first line of Disney LCD TVs. Products are inspired by some of Disney's most popular franchises, including Disney Princess, Pirates of the Caribbean, and Disney Channel's High School Musical and Hannah Montana.

"We are seeing kids and tweens quickly follow the adult market in terms of technology. Gone are the days of boxy TVs and CD players. This year, kids will be looking for flat screen TVs and iPod compatible speaker docks with great sound, and our new line is very much on the forefront of this trend," said Chris Heatherly, VP of global electronics for Disney Consumer Products.

Designed by Disney, the new Fall 2007 line-up includes:

    The Disney Flix Video Cam is an easy and fun to use compact handheld video camera boasting real-world features and functionality. It comes bundled with a great add-on: Disney Director software lets kids shoot and star in their own Disney movie. Software includes storyboards, sound effects, film footage, music and character voices from popular Disney films and TV shows. Kids can simply connect the camera to their PC to use the software and film their favorite scenes (SRP $99.99).

    The Disney Flix Video Cam comes bundled with High School Musical Disney Director software. Additional Disney Director software titles can be purchased separately and include Cinderella and Pirates of the Caribbean (SRP $14.99 each).

    Available in four attractive styles that kids and tweens will love, the new Disney LCD TVs feature a 15-inch viewing screen and great designs that are ideal for kids' and tweens' rooms. They also offer the latest technology and everything a savvy buyer wants: high-quality Sharp LCD panels, digital operation and the ability to receive digital television. The resolution is 1024 x 768 and aspect ratio is 4:3, and each model features a VGA out for use as a PC monitor. The designs are inspired by some of Disney's biggest hits, including High School Musical, Hannah Montana, Disney Princess and Pirates of the Caribbean.

    The High School Musical LCD TV is bright red, resembles a school locker and comes with stickers that let tweens personalize their TV. The Hannah Montana model is purple and silver, with a hip vibe that tween girls will love. The Disney Princess style is reminiscent of a royal carriage, with sleek lines and creamy pinks with fuchsia accents. The Pirates of the Caribbean model has a base resembling a ship and is topped with a skull & crossbones and Pirate flag. Disney LCD TVs will be available this fall at Walmart.com, ToysRUs, Best Buy and DisneyShopping.com (SRP $299.99).

    New Disney iPod compatible speakers are Made-for-iPod compliant and use Apple's 30-pin connector. They're ideal for owners of Apple iPod's or the popular Disney Mix personal media players. Available in High School Musical and Hannah Montana styles, the docking stations include an iPod compatible/personal media player dock, a digital AM/FM alarm clock radio, and quality speakers, 2.5 - 3 watts per channel, a smart/self timer chip. The High School Musical style is bright red and resembles a school locker. The purple and silver Hannah Montana speaker comes in two designs - the standard design with iPod compatible/personal media player dock and digital AM/FM alarm clock radio, and a second design featuring a guitar amp with microphone and guitar inputs so tweens can sing and play to their favorite songs while they listen to the music (this design does not include the clock feature). All Disney speakers will be available this fall at Best Buy, ToysRUs and Walmart.com (SRP $69.99).

Disney designed the LCD TVs and speakers to complement each other, they're ideal for enhancing any bedroom's decor and also make great gift sets.

For more information and high resolution images, media can visit www.disneyconsumerproducts.com, click on "press room" and select "Disney Electronics." Consumers can visit www.disneyelectronics.com or visit one of the above-mentioned retailers for purchasing information.

Disney Electronics' prolific design team boasts pedigrees from some of the most prestigious firms in the world, including Astro Studios, Fitch, frog design, IDEO, Leapfrog, Motorola and Sony Electronics. Based at Disney Consumer Products in Glendale, Calif., the team works year-round with leading manufacturers and licensees to bring fashion forward technology and eye-catching design creativity to Disney's award-winning electronics line.


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ABOUT DISNEY CONSUMER PRODUCTS:
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home decor and books and magazines to interactive games, food and beverages, stationery, electronics and animation art. This is accomplished through the work of DCP's various lines of business: Disney Toys, Disney Apparel, Disney Food, Health & Beauty, Disney Home, Disney Stationery, Disney Publishing, Disney Interactive Studios, Baby Einstein, and http://www.disneyshopping.com. The Disney Store, which debuted in 1987, also falls under DCP, through stores currently owned and operated by unaffiliated third parties under licensing agreements in North America and Japan, and wholly-owned stores in Europe. For more information, please visit http://www.disneyconsumerproducts.com.

Apple and iPod are trademarks of Apple Computer Inc., registered in the United States and other countries.