Visit Now Visit Now Visit Now Visit Now Visit Now Visit Now Visit Now
Kids Turn Toy News

Baby Genius® Pre-School Toys to Launch Nationwide at Walmart This Month

Singing School Bus New Line of Baby Genius Learning and Developmental Toys from Master Toy Manufacturer Battat Debuts with 24 Toys in a Dedicated Pre-School Aisle Section

SAN DIEGO --(Business Wire)-- Aug 20, 2009 Pacific Entertainment Corporation (PINK SHEETS: PENT), creator of the award-winning Baby Genius® brand of musical edu-tainment for infants and toddlers, is launching a new line of Baby Genius pre-school learning and development toys at Walmart (NYSE: WMT). The new line of 24 Baby Genius toys is manufactured by master toy manufacturer Battat. The Joester Loria Group, exclusive licensing agency for Baby Genius, brokered the license of the Baby Genius brand from Pacific Entertainment to Battat.

The Baby Genius toy line, which will begin arriving at Walmart stores nationwide this month for the fall season, will target pre-schoolers ages 2-5.

“We are excited to bring thousands of families more access to Baby Genius products at an affordable value at Walmart with a new line of toys priced from $5.00 to $25.00. The timing of the launch couldn’t be better for those who start shopping early for the holidays,” said Klaus Moeller, CEO of Pacific Entertainment, creator of Baby Genius.

“The newly developed toy line in Walmart will serve to further establish Baby Genius as a must-have brand among parents and children. We believe this major presence at the nation’s top retailer throughout the U.S. will lead to additional licensing opportunities in other product categories as we continue to expand the brand in both the U.S. and international markets with DVDs, CDs, books and Video-On-Demand,” added Moeller.

“We are thrilled to work with Battat to create the Baby Genius toy line,” said Joanne Loria, Executive Vice President of The Joester Loria Group. “Their expertise and attention to quality and safety will be a great asset to the program.”

The initial assortment of toys includes activity toys, musical toys, and role-play toys that incorporate the Baby Genius principle of music as a core learning tool to engage and encourage children to communicate, connect, discover, and use their imagination to express themselves.

The Baby Genius toy line will be supported by a strategic advertising and marketing campaign targeting moms with children 2-5 years old. Online advertising will extend to leading parenting websites such as NickJr.com, Noggin.com and DisneyChannel.com. On-air television advertising spots will run on Comcast and Cox VOD channels where Baby Genius commands the #1 spot in children’s VOD on the Comcast Baby Boost Channel with over 10 million views per year. Baby Genius product information sheets promoting the line will be included in Baby Genius DVDs and CDs.

A dedicated national publicity campaign including a television media tour hosted by Baby Genius creator, Larry Balaban, will include appearances on network, syndicated and local broadcast and cable programs this fall. The campaign will also include outreach to key mommy blogs and placement in holiday gift guides in top parent and consumer media.


Wal-Mart.com USA, LLC

News | Toy News | Dinosaurs


About The Joester Loria Group
The Joester Loria Group, www.joesterloriagroup.com, is a full-service licensing and marketing agency providing its clients with a full array of services, including: strategic planning, competitive analysis, and implementation of licensing strategy, management of publicity and advertising and marketing for licensing programs. The Joester Loria Group represents Chrysler LLC for Jeep® and Chrysler; Pepsi-Cola North America for Pepsi, Mountain Dew, Aquafina and AMP; Baked Goods Leader, Entenmann’s Products; BBC series Planet Earth, Discovery Communications including Animal Planet, Discovery Channel, Planet Green and selected series, and award winning pre-school property Baby Genius.

About Pacific Entertainment Corporation
Established in 2006 by Klaus Moeller, Mike Meader, Larry Balaban and Howard Balaban, creators of the groundbreaking Baby Genius® brand, Pacific Entertainment Corporation (PINK SHEETS: PENT) produces and distributes entertaining and educational music-based products designed to benefit the well-being of infants and young children. In addition to Baby Genius, Pacific Entertainment produces a variety of CDs under its We Worship® brand, and licenses the Guess How Much I Love You™, Precious Moments® and The Snowman™ brands for audio compilations.

Pacific Entertainment produces children’s DVDs and CDs in the U.S. and licenses its brands for other product categories both nationally and internationally. Baby Genius “Sing ‘n Learn” board books, published by Meadowbrook Press through a license with Pacific Entertainment, are distributed through Simon & Schuster. A high quality Baby Genius early learning and development toy line is being launched by Canadian toy manufacturer Battat Incorporated, as a result of a licensing arrangement with Pacific Entertainment.

Multi-award winning Baby Genius is the premiere musical edu-tainment brand of CDs and DVDs for infants and toddlers, offering child friendly, quality content along with play patterns that nurture, stimulate and prepare children for early socialization and education. Since its launch in 1999, Baby Genius has scored award-winning success as a premiere brand boasting sales of millions of DVDs and CDs, and garnered more than one million views per month on Comcast and Cox Cable in 2008.The Baby Genius brand is available at most major retailers and has international exposure in over 40 countries. For brand information please visit www.babygenius.com.

The foregoing press announcement contains forward-looking statements that can be identified by such terminology such as "believes," "expects," "potential," "plans," "suggests," "may," "should," "could," "intends," or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results to be materially different from any future results, performance or achievements expressed or implied by such statements. In particular, management's expectations could be affected by, among other things, uncertainties relating to our success in judging consumer preferences, financing our operations, entering into strategic partnerships, engaging management, seasonal and period-to-period fluctuations in sales, failure to increase market share or sales, inability to service outstanding debt obligations, dependence on a limited number of customers, increased production costs or delays in production of new products, intense competition within the industry, inability to protect intellectual property in the international market for our products, changes in market condition and other matters disclosed by us in our public filings from time to time. Forward-looking statements speak only as to the date they are made. The Company does not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made.