Hot Wheels® Sets Third World Record in 18 Months with Successful Landing of Giant Corkscrew Jump
EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Hot Wheels® set its second world record this summer and third in 18
months pulling off a 92-foot corkscrew jump in a life-size Hot Wheels®
performance buggy. Taking place at an undisclosed part of the Hot Wheels
Test Facility during the filming of an online episode, the corkscrew
jump comes directly on the heels of the Guinness World Records® title
set by Team Hot Wheels at X
Games Los Angeles in June. Team Hot Wheels also set a world record
for the longest distance jump in a four-wheeled vehicle at the 2011 Indianapolis
Hot Wheels(R) Sets Third World Record in 18 Months with Successful Landing of Giant Corkscrew Jump (Photo: Business Wire)
View the record-breaking corkscrew stunt at Hot
Wheels YouTube page.
"What started as a dream to make Hot Wheels for real has transpired into
a world record trifecta that has well exceeded our expectations in
bringing the brand to life," said Simon Waldron, vice president
marketing, wheels, Mattel. "Team Hot Wheels has continued to transform
fantasy into reality on a grand and global scale — engaging consumers
and fans of all ages."
Hot Wheels is comprised of the most fearless and skilled drivers in
the world. Each team driver is exemplified by a unique personality and
driving style, and they take on only the most outrageous stunts. Deemed
in the stunt world as an extremely difficult car stunt to perform, the
Hot Wheels corkscrew jump took the world record for the longest ramp to
ramp spiral 360 in a four-wheeled vehicle. Acclaimed Hollywood stuntman
Brent Fletcher, driving for Team
Hot Wheels' Team Green — known for their need for speed — reached a
calculated speed of 54 MPH before hitting the jump, then rotating at a
rate of 230 degrees per second in the air before successfully touching
down 80 feet later.
The 2,600-pound Hot Wheels performance buggy was specially outfitted for
the attempt, with the driver's seat repositioned to the center of the
car to make it spiral properly. Fletcher is known for his stunt work in
numerous major Hollywood blockbusters, including "Fast Five" as well as
his work with Hot Wheels® as the stunt coordinator on the Hot Wheels®
Double Loop Dare at X Games Los Angeles.
Fit to a ‘T'
Hot Wheels fans can now wear their world record pride like never before!
Through a new partnership with popular apparel manufacturer Suburban
Riot, the brand will be creating new Team Hot Wheels stunt inspired
T-shirts available globally at www.thwstore.com.
The men's and women's shirts, which are briefly featured at the end of
the corkscrew stunt video, will retail for $20.00.
Fans can also interact with Team Hot Wheels through their favorite
social media channels including: Facebook
The corkscrew stunt and Team Hot Wheels' other world records can be
viewed on the YouTube
News | Toy News
About the Hot Wheels Brand
Since 1968, Hot Wheels has been passionate about creating thrilling
vehicle experiences through innovative product and content. With a fan
base of more than 41 million people, Hot Wheels is the No. 1 vehicle
property in the United States producing the coolest cars imaginable. The
Hot Wheels brand began as a line of 16 1:64-scale die-cast vehicles;
today, it has evolved into a true, global lifestyle brand for boys of
all ages with segments that range from aftermarket parts to licensed
apparel to branded digital content from Team Hot Wheels, a real-life
race crew of professional drivers performing over-the-top stunts. Check
out the official Hot Wheels website for the hottest car games
and racing videos,
and be sure to visit the Hot
Wheels Facebook page.
Mattel, Inc. (Nasdaq: MAT) is the worldwide leader in the design,
manufacture and marketing of toys and family products. The Mattel family
is comprised of such best-selling brands as Barbie®, the most popular
fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®,
Radica® and Tyco R/C®, as well as Fisher-Price® brands, including Thomas
& Friends®, Little People®, Power Wheels® and a wide array of
entertainment-inspired toy lines. In 2012, Mattel was named as one of
FORTUNE Magazine's "100 Best Companies to Work For" for the fifth year
in a row. Mattel also is ranked among Corporate Responsibility
Magazine's "100 Best Corporate Citizens." With worldwide headquarters in
El Segundo, Calif., Mattel employs approximately 28,000 people in 43
countries and territories and sells products in more than 150 nations.
At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com,