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Kids Turn Toy News

Dr. Toy Diagnoses Smart-E-Bear as a Top 10 Technology Toy for Back-to-School & Holiday Giving
Kids Preferred Shares 2008 Award With Intellitoys


East Windsor, N.J. (September 17, 2008) – It doesn’t take a Ph.D. to recognize that today’s preschoolers grasp technology as easily as they clutch a teddy bear. Put the two together and you have smart-e-bear, just named a Top 10 Technology Toy on Dr. Toy’s 100 Best Children’s Products list for 2008 by Stevanne Auerbach, Ph.D. (aka Dr. Toy).

Got a smart cookie in the family? Then smart-e-bear and its friends smart-e-cat and smart-e-dog make the perfect back-to-school or holiday gift by savvy consumers who want a safe, stimulating toy. Award-winning toymaker Kids Preferred partnered with the brainiacs at Intellitoys™ to create the newest software tucked in a very soft bear, dog and cat. These technology-friendly pals are simple to program and easy to customize, making this the most exciting toy to come along since that red tickle-y monster.

Designed primarily for pre-reading 3 to 6 year olds, smart-e-bear encourages children to discover and explore through a library of literally thousands of award-winning songs, interactive stories, educational games and other content that parents can selectively purchase through the Internet and download to the toy with a super-easy USB connection.

“Would you like to sing songs about animals with me?” purrs smart-e-cat. “For yes, squeeze my hand. For no, squeeze my foot.”

Measuring 13” tall, these plush pals utilize electronics about the size of a deck of cards. There’s no animatronics or moving parts to easily break like toys of the past. These bears, dogs and cats interact with a personality, so they become truly a pal. The squeezable, adorable animals will enchant little ones with their “smarts” from hearing a song to reading a story to playing a game. There’s always something for kids to discover as the software changes and grows with the child’s interests from the nursery to kindergarten.

“Children learn through play,” says Dr. Auerbach, “and these smart toys and products encourage children to maximize their potential.” She continues, “parents and grandparents need help to get a head start locating new, diversified products that children will enjoy while increasing skills, enhance instruction and expand creativity.” This year’s 100 Best Children’s Products hail from large and small companies and range from low to high-tech for “hours of constructive, educational and stimulating fun.” Review the entire list of Dr. Toy’s 100 Best Children’s Products for 2008 at

Smart-e-bear utilizes smart-e-software so parents need only connect, click and then hand over for cuddling. Look for smart-e-bear and friends at online retailers,,, plus specialty toy stores starting October 1, 2008. The Dr. Toy Top 10 Technology Toy for 2008 will retail for $79.99. For more information, visit

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About Kids Preferred
Kids Preferred has been dedicated for 25 years to creating superior quality, innovative soft toys and gifts for children of all ages using unique, playful designs that help instill a love of learning and create everlasting childhood memories. They serve leading and specialty independent retailers. The Company’s distinctive soft and plush toys and gifts are marketed under the Company’s own Kids Preferred™ brand and through licensed brands including amazing baby™, asthma friendly®, The World of Beatrix Potter™, Build-A-Bear Workshop™, Elmer, Emily Goes Wild, Eric Carle™, Guess How Much I Love You™, Harley-Davidson®, NASCAR™, The Snowman™ and Spot™. For more information, visit

About Intellitoys
Initially born as a semi-finalist entry in both the Wharton Business Plan Competition and the MIT 50K Business Plan Competition in 2004, Intellitoys has spent the last four years refining its technology and building partnerships with award winning children’s entertainers and educators. The Intellitoys leadership team has over 25 years experience in technical, marketing and management consulting experience, which they have brought to “bear” in creating the smart-e-software that powers smart-e-bear and friends. Intellitoys’ easy-to-use desktop application lets parents quickly update new songs and stories, to suit different learning levels as their child grows. Intellitoys’ platform is an integrated suite of online, desktop, and on-toy software that gives unprecedented access to award winning children’s media while keeping everything as easy as Connect, Click, Cuddle. Intellitoys is excited to partner with market-leader Kids Preferred to launch smart-e-bear, the first soft bear with smart-e-software, and they look forward to announcing additional partnerships to apply this technology to other products and licenses in the coming year. For more information, visit