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Kids Turn Toy News

TOYS“R”US® ANNOUNCES 2010 HOLIDAY HOT TOY LIST

Dance Star Mickey Squishy Pencil-Toppers, a Kooky Harmonizing Quartet, Monstrous Fashion Dolls and Collectible Critters Among Toys Expected to WOW Kids This Christmas

WAYNE, NJ (September 21, 2010)– Every holiday season, parents look forward to finding the perfect presents that will WOW their kids and elicit cheers of excitement when the wrapping paper is torn off on Christmas morning. To provide gift-givers with a starting point in developing their holiday shopping checklists, today Toys“R”Us® unveiled its annual Holiday Hot Toy List, filled with 36 items that are new this year and offer outstanding value in quality, price and play. As the world’s leading dedicated specialty toy retailer, Toys“R”Us spends the year testing and tracking new product introductions from around the world to identify the best-of-the-best items to include on this annual list.

“The Toys“R”Us merchant team has shopped the world to create this list of the 36 top toys guaranteed to delight kids of every age this Christmas season,” said Karen Dodge, Senior Vice President, Chief Merchandising Officer, Toys“R”Us, U.S. “Each of the items on the 2010 Toys“R”Us Holiday Hot Toy List represents a combination of quality AND value, offering children toys they can enjoy for years to come, while providing parents with a selection of products at a variety of price points that can fit any budget.”

As THE toy authority, with stores in 34 countries and jurisdictions and more than 60 years of experience, Toys“R”Us has unique insights into the toy industry. Coupled with its toy-trained associates and the assurance of daily shipments of the hottest playthings through Christmas, gift-givers will find a differentiated shopping experience at Toys“R”Us, including:

– Each year, there is often much attention paid to one specific “hot” toy, however parents and gift-givers should know that no one toy is appropriate for every child. Whether shopping for a five-year-old girl or an eight-year-old boy, Toys“R”Us employees can help select playthings best suited for a particular child based on their age and interests. And, with thousands of unique toys and games available exclusively at Toys“R”Us stores, shoppers can choose from a broad assortment of distinctive products that can’t be found anywhere else.

Layaway and Rewards Opportunities for Savvy Savers – Beyond offering a strong cadence of incredible values, Toys“R”Us makes holiday shopping convenient and affordable with programs like the company’s layaway program, Christmas Savers Club and Rewards“R”Us. Those who want to reserve a special present early in the season, such as a gym set or video game console, can place items on layaway and make small payments over time.* And to keep these gifts away from eager young eyes, Toys“R”Us will store items placed on layaway until late in the season. Savvy shoppers can also sign up for the Christmas Savers Club to set aside money through Saturday, October 16 with the benefit of a three percent bonus added to their total savings, which can be used for holiday shopping starting Sunday, October 31.** Customers who choose to enroll in the Rewards“R”Us program at any Toys“R”Us store or online at Rewardsrus.Toysrus.com can also take advantage of exclusive shopping nights and savings, as well as e-mail discount offers, giving them even more reason to shop at Toys“R”Us stores.

Daily Shipments of the Toys that will WOW Kids on Christmas – Determining which gift will elicit an ear-to-ear grin on kids’ faces Christmas morning is the first important step for parents. But, finding that “must have” toy, on store shelves, when they need it is where Toys“R”Us stands apart. With trucks filled with new toy shipments arriving daily throughout the holiday season, parents and gift-givers have a better chance of finding the hottest toys, in-stock at Toys“R”Us than anywhere else.

The 2010 Toys“R”Us Holiday Hot Toy List, features 36 total items, including the “Fabulous 15” which represents the very best toys of the season. All items on the list are available at Toys“R”Us stores nationwide and online at Toysrus.com/HotToys.


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About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. It currently sells merchandise in more than 1,560 stores, including 847 Toys“R”Us and Babies“R”Us stores in the United States, and more than 510 international stores and 200 licensed stores in 33 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com, FAO.com and babyuniverse.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.

* The program will not be available in Maryland at this time. Ohio and Rhode Island have different policies for canceled orders. See stores for details.

** This card can be used on or after October 31, 2010 only for purchases at Toys“R”Us and Babies“R”Us stores in the U.S. and Puerto Rico, or online at Toysrus.com and Babiesrus.com. Cash and credit refunds on the Christmas Savers Club Cards are not allowed except where required by law. Receipts are needed to redeem funds on lost or misplaced Christmas Savers Club Cards.

*** Playmobil and Calico Critter product lines can only be found at Toys“R”Us and Toysrus.com. Not available at any other major retailers in the U.S.

**** The Disney Princess & Me line can only be found at Toys“R”Us, Toysrus.com and Disney stores.