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Kids Turn Toy News

Mungi Bands MUNGI MAGNETIC BANDS ARE THE NEW SOCIAL NETWORK FOR KIDS TO CONNECT (& COLLECT)

$6.99 Dad Invented Interactive Magnetic Bands Form Chains From Hair Bands To Ankles Bracelets To Express Mood Of The Moment

Wilmington, NC (September 20, 2012) - Silicone wrist bands have been a craze for over a decade, starting with the yellow "Livestrong" bracelet inspired by cyclist Lance Armstrong. The newest twist to this concept, Mungi (pronounced moon-gee) Bands, has a magnetic appeal that's becoming the new social networks for girls and boys. With designs and themes from rock star to butterflies, a magnetic click on the band connects it to another and another to allow kids to express their mood of the moment. Parents adore the $6.99 price tag that includes three colorful bands to design, collect and trade.

The whimsical name, Mungi, is just meant to be fun. And fun is what kids have when they showcase their personality in the form of a headband, necklace, bracelet or anklet by connecting any or all of the three bands sold together in a themed pack. For ages 8 and up, the bands come in Small (9 cm long) and Large (10 cm long).

Feeling sporty, sweet or royal? No matter what your groove, there's a magnetic band for you. Mungi Bands aren't just for wearing. Decorate a school metal locker or any surface a magnet can hold.

New for Fall 2012 are 10 themed designs to wear, swap or give as a party favor:

Mungibands

Mungi Bands are so much fun that they just won the Tillywig Awards Sterling Fun Award! Here's why the judges bestowed this honor: "Mungi Bands are jewelry with a twist. The bands - interchangeable, silicone strips that come in a variety of colors and patterns - connect to one another through magnets built into the ends, enabling kids to design (and re-design) their own jewelry in a flash. A single band becomes a ring or earring. Two bands form a bracelet. Several can morph into a necklace, headband, an anklet. They're soft, very flexible, lightweight, and the magnets, though small, have more than enough power to connect to one another firmly. Mungi Bands are collectible, trade-able among friends, so put your heads (and bands) together - form belts, ties, the world's longest Mungi chain! You can even use them to personalize your backpack, bike, or other belongings. Be creative. Let yourself be the artist AND the canvas and Mungi Bands your medium for self-expression."

The concept behind Mungi Bands came from Daddy's little girls. As dad-inventor Chad Anger explains, "last year after buying yet another pack of wrist bands for my three daughters, I noticed that they always wanted the bands that expressed their interests. But," he laughs, "the only time the bands were expressing anything, they were off of their wrist and on the counter or floor. This got my wheels turning about how we could make bands fun and encourage trading. We explored some ideas, but it wasn't until we cut some jelly bands and glued magnets on the end that the real fun began!"

"The girls and I began looking at different designs, and we had a few prototypes made locally. Once I received the first prototypes I knew the girls were going to love it, and they did! The more people we shared them with, the more people asked where they could buy some. We even had kids try to buy the prototypes with their allowance! This is when we knew that we had a cool idea on our hands."

In only six months -- since their first test market at two local specialty shops -- the bands have caught on with kids from ages 8 to 17. Retailers, sales reps and youngsters are attracted to the interactive aspect of the band. With endless design capabilities, the magnet-embedded bands were awarded the 2011 ASD Show Award for the Best Kid's Novelty Toy. As distribution grows from coast to coast and around the globe, Mungi Bands can be found at neighborhood specialty shops like Learning Express or online at www.mungibands.com. With the launch of 10 new designs, the website is offering special free shipping savings when ordering four or more packs. Once you design your own accessory, take a picture and upload it to Mungi's Fan Pics. Like them on Facebook, watch them on YouTube and follow them on Twitter.

Mungi Bands are the newest social network for kids to connect!


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ABOUT MUNGI BANDS
Why Mungi? It's a subliminal name that's just fun to say. Fun is key to these magnetic bands that were invented at the urging of entrepreneur Chad Anger's three little girls. Along with business partner Chris Goulet, the business blossomed in December 2011 when Mungi Bands were test marketed at two Learning Express stores in Wilmington, N.C. They sold more than a case of packs in a weekend. Within six months, including an exhibit at New York's 2012 Toy Fair, they were selling in 40 stores. Today the business is in talks for international distribution from Brazil to Israel. Look for Mungi Bands locally at specialty toy stores or buy them online at www.mungibands.com.