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UPPER DECK JINGLES ALL THE WAY WITH AWARD-WINNING TRADING CARD GAMES AND THIS YEAR'S HOTTEST SPORTS TRADING CARDS AND COLLECTIBLES

CARLSBAD, Ca. (October 2, 2007) – Upper Deck's ambitious commitment to producing quality and innovative products continues this holiday season with an exciting medley of sports and entertainment trading card games (TCG), card sets and collectibles. Partnering with globally renowned entertainment companies and sports entities such as KONAMI, Marvel Entertainment, DC Comics, and Blizzard Entertainment® -- as well as the National Football League, the National Basketball Association, Major League Baseball and the National Hockey League -- this year's holiday line-up includes the following products:

Yu-Gi-Oh! TRADING CARD GAME
Upper Deck offers an exciting array of Yu-Gi-Oh! TCG products this holiday season, beginning with the award-winning Yu-Gi-Oh! TCG Collectible Tins (September and November). Always a holiday favorite, the collectible tins are anticipated to be one of the hottest-selling toys of the season. Each unique tin features an assortment of the TCG's top-selling booster packs from the Yu-Gi-Oh! GX era and one of six Secret Rare cards. The first three of the six tins will be released this month; the last three tins will be available in November.

Additionally, Upper Deck Entertainment (UDE) will release the newest Yu-Gi-Oh! TCG Structure Deck, Rise of the Dragon Lords (October), Premium Packs (October), featuring cards released only in Japan between 1999 and 2004, and the newest expansion set, Gladiator's Assault (November), the largest set in years, comtaining 10 cards never before see in the world.

WORLD OF WARCRAFT® TRADING CARD GAME
Just in time for the holidays, UDE will debut the very first gift set for the award-winning World of Warcraft TCG – The Feast of Winter Veil™ Collector's Set (November). A perfect gift for World of Warcraft TCG and massively multiplayer online role playing game (MMORPG) players, the collector's set will feature unique content from the online game's holiday event, "The Feast of Winter Veil." Each box will contain 10 exclusive game cards and two exciting new mini pet cards, as well as a booster pack from each of the previously released World of Warcraft TCG expansion sets (Heroes of Azeroth™, Through the Dark Portal™, and Fires of Outland™) and an exciting holiday deck box featuring artwork from the set.

World of Warcraft TCG stocking stuffers also include the upcoming March of the Legion™ Starter Sets and Booster Packs (November), featuring Aldor and Scryer sub-factions, new keywords, demonic allies, and brand-new Loot™ cards.

DC COMICS TRADING CARD GAME
Comic and TCG fans can choose the fate of the DC Universe with the new DC LEGENDS™ (November) expansion set. The newest addition to the Vs. System™, DC LEGENDS features top DC Comics characters and teams who are ready to fight for supremacy. Spotlighting characters from the JUSTICE LEAGUE, as well as THE JOKER, LEX LUTHOR, and DEATHSTROKE THE TERMINATOR, to name a few, players can create new comic clashes never before dreamt of! DC LEGENDS is fully compatible with any TCG created under the Vs. System game engine.

MARVEL TRADING CARD GAME
UDE releases the very first multiplayer set for the Vs. System with Coming of Galactus (November). UDE's new giant-sized Vs. System TCG set will allow one player to battle any number of opponents in one game. Each Coming of Galactus set will feature one Galactus deck and five randomly inserted cards that can also be used with any other Vs. System cards to customize decks. Coming of Galactus is fully compatible with any TCG created under the Vs. System game engine.

MARVEL MASTERPIECES
The ideal gift for comic fans and artists, the new Marvel Masterpieces (November) pays homage to the greatest Marvel artists of all time with this wonderful collectible card set that features artwork by today's most renowned comic artists. Reviving Skybox's original Marvel Masterpieces collection released over 15 years ago, UDE's new Marvel Masterpieces spotlights the highest quality of artwork ever seen in a collectible card set that features favorite characters such as Spider-Man, Hulk, Captain America, Wolverine, Rogue, Magneto, Phoenix, Iron Man, the Fantastic Four, Daredevil, and many more. Collectors can look forward to finding cards with artwork by the comic industry's most honored artists such as Alex Ross (Kingdom Come), Alex Horley Orlandelli (UDE's World of Warcraft Trading Card Game), Neal Adams (The Avengers), and Ariel Olivetti (Punisher War Journal). Comic fans and collectors can especially look forward to finding randomly inserted, never-before-seen sketch cards created by industry giants Travis Charest (WildC.A.T.s.), Arthur Adams (Longshot), Jason Pearson (Body Bags), Humberto Ramos (Wolverine), and Leinil Yu (New Avengers), to name a few. Collectors will be able to find one original sketch card in every box!

MARVEL SUBCASTS
Upper Deck's SubCasts line merges polyresin statues with the underground styling of urban vinyl to create unique figure interpretations of your favorite Marvel characters. Spearheaded by the design firm TWEEQIM, the SubCasts line features artistic takes on iconic characters such as Spider-Man, Wolverine, Ghost Rider and Captain America. Next month, Upper Deck will release the second figure in the Marvel SubCasts line with the brand new Iron Man SubCasts figure (November). The hard stone-like material creates a unique contrast versus non-traditional styling formed out of the most classic of materials. One of the best gifts for the comic fan and traditional comic collector, the Iron Man SubCasts figure will be limited to 2000.

2007 UPPER DECK MLB CARD PRODUCTS
First introduced in 1989, the Upper Deck brand has become synonymous with sports card quality, innovation and value. Those elements that helped revolutionize the industry back in 1989 are still evident in 2007 with this year's Upper Deck Masterpieces Baseball (October). Delivering artistic value and great content, Masterpieces Baseball features painted cards designed to highlight its nostalgic baseball theme. Each card will be on canvas paper and will come from an actual painting designed specifically for this set. Each box will include seven parallel painted framedcards and a "Stroke of Genius" autographed card. Additionally, collectors will enjoy finding one 5x7 painted card and three "Captured on Canvas" memorabilia cards in each box.

2007 UPPER DECK NFL CARD PRODUCTS
Just in time for the start of football season, Upper Deck unloads bigger hits for collectors more than any other football trading card set on the market with 2007 Upper Deck Football (currently available). The set comes complete with a 200 regular card and 100 card Star Rookie sets. Lucky collectors can find one rookie card per pack and two memorabilia cards per box.

2007 UPPER DECK NBA CARD PRODUCTS
Upper Deck basketball card sets are widely regarded as being the best on the market year in and year out with exclusive spokesmen like Michael Jordan, Kobe Bryant, and LeBron James. In addition to featuring the biggest stars, Upper Deck signs the best and brightest future stars such as Kevin Durant, Michael Conley, Al Horford, Jeff Green, Joakim Noah, Corey Brewer and Julian Wright. Collectors can find these superstars in Upper Deck Basketball (currently available), NBA Artifacts (October), and Hot Prospects (November), all of which offers fully loaded card sets with memorabilia cards, special insert sets and special signature cards.

2007 UPPER DECK NHL CARD PRODUCTS
With an exclusive relationship with the National Hockey League and the National Hockey League Players' Association, Upper Deck brings the game's biggest stars such as Gordie Mr. Hockey® Howe, Wayne Gretzky, Mark Messier, Mario Lemieux and Joe Thornton, not to mention the best young players like Sidney Crosby and Alexander Ovechkin, to collectors each season. Utilizing vivid photography and imagery, Upper Deck Hockey (available in early November) offers the top rookie cards with the largest card set in the game. Gearing up to launch for in time for last-minute addition to holiday stockings is Artifacts Hockey (available in mid-October). Artifacts Hockey boasts a lineup of the top players' memorabilia on the cards.

UPPER DECK TRADING CARD BOX SETS
Upper Deck gives basketball fans and collectors a chance to begin their collection of the hottest rookies of the 2007-08 NBA season with the new 2007 NBA Rookie Box Set (October). Featuring spectacular trading and autographed cards from players like Kevin Durant, Michael Conley, Al Horford, Jeff Green, Joakin Noah, and Julian Wright, to name a few, the box set is the perfect gift for the ultimate basketball fan.

Upper Deck also relives the greatest moments from the 2007 MLB World Series Champions this holiday season with the exciting new exclusive 2007 MLB World Series Champions Box Set (November). Each box set includes 50 regular-sized cards and a special oversized collectible commemorative card featuring highlights from the 2007 World Series and special images of the World Series Champions themselves. Winning team to be determined.

2007-08 UPPER DECK SPORTS TEAM LICENSED DIE-CAST VEHICLES
The perfect stocking stuffer for sports fans, Upper Deck's magnificent selection of collectible die-cast vehicles (currently available) sport the logos and team colors of favorite football, hockey, baseball, and college teams. These expertly crafted depictions of vintage and today's hottest vehicles (some available with player trading card or rookie player trading card) are the perfect stocking stuffers for sports fans of all ages!

ALL-STAR VINYL SPORTS ACTION FIGURES
Upper Deck welcomes the new era of sports action figures and collectibles, where urban aesthetics and iconic athletes meet to create hip All-Star Vinyl action figures. Urban vinyl is the hottest trend in the toy industry and Upper Deck became the first to introduce it to the sports marketplace with the launch of the product line earlier this year. Just in time for the holidays, Upper Deck will release new vinyl figures featuring Tom Brady, Reggie Bush and Carmelo Anthony (October), LaDainian Tomlinson and Shaquille O'Neal (November) and Brian Urlacher, Henrik Lunqvist and Steve Nash (December) in their home, away and alternate style team uniforms with each edition limited to 1,000 pieces or less.

For more information on Upper Deck and its products, Internet users can log onto http://www.upperdeck.com or http://www.upperdeckstore.com.


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About Upper Deck
For years, Upper Deck has been hailed as an industry leader in quality sports cards and collectibles, and the same level of excellence can now be seen in the full line of Upper Deck Entertainment products. For additional information about the Yu-Gi-Oh! TRADING CARD GAME and Upper Deck Entertainment, please visit the company's Web site at http://www.ude.com or http://www.upperdeckstore.com. The Yu-Gi-Oh! TRADING CARD GAME is distributed by Upper Deck Entertainment, a division of The Upper Deck Company, a worldwide sports and entertainment company based in Las Vegas, Nevada.

About Yu-Gi-Oh!™
The Yu-Gi-Oh!™ franchise is based on the Yu-Gi-Oh!™ comic series from artist Kazuki Takahashi that first appeared in Japan in 1996. It is currently being serialized in SHONEN JUMP, the monthly manga magazine published by VIZ Media. The comic spawned a hit cartoon TV show, a top-selling trading card game, popular video games and other licensed merchandise. Yu-Gi-Oh!™ follows the adventures of Yugi, a young boy who possesses the "Millennium Puzzle" that allows him to transform into the "Duelist King" whenever he is challenged. The object of the Yu-Gi-Oh! TRADING CARD GAME is to win a match (which consists of three Duels) by reducing an opponent's "life points" from 8,000 to zero. This is accomplished through a series of turns using a deck with a minimum of 40 cards and a combination of strategy, skill and luck. Three main types of cards are used in Yu-Gi-Oh! TCG: Monster Cards, Spell Cards and Trap Cards, with each category being further divided into sub-categories. For more information on the Yu-Gi-Oh! TRADING CARD GAME or Upper Deck Entertainment, please visit http://www.yugioh-card.com or http://www.ude.com. Konami has shipped more than 4 million units of Yu-Gi-Oh!(tm) video games in North America since the series' debut in March 2002, including such popular games as Yu-Gi-Oh! Nightmare Troubadour, Yu-Gi-Oh! GX Tag Force, Yu-Gi-Oh! The Duelist of the Roses, and more. The games are recognized for the deeply strategic and challenging gameplay based on the mega-popular Yu-Gi-Oh! universe.

About Konami
Konami is a leading developer, publisher and manufacturer of electronic entertainment properties. Konami's titles include the popular franchises Metal Gear Solid®, Silent Hill®, Dance Dance Revolution® and Castlevania®, among other top sellers. The latest information about Konami can be found on the Web at http://www.konami.com. Konami Corporation is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami Digital Entertainment Co., Ltd. in Tokyo, Japan, Konami Digital Entertainment, Inc. in the United States and Konami Digital Entertainment GmbH in Frankfurt, Germany. Konami Corporation is traded in the United States on the New York Stock Exchange under the ticker symbol KNM. Details of the products published by Konami can be found at http://www.konami.com.

About Blizzard Entertainment®
Best known for blockbuster hits including the World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® series, Blizzard Entertainment (http://www.blizzard.com), a division of Vivendi Games, is a premier developer and publisher of entertainment software renowned for creating many of the industry's most critically acclaimed games. Blizzard's track record includes ten #1-selling games and multiple Game of the Year awards. The company's free Internet gaming service, Battle.net®, reigns as the largest in the world, with millions of active users.

About DC Comics
DC Comics, a Warner Bros. Entertainment Inc. division, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics' website is located at dccomics.com.

DC SUPER HEROES and all related characters and elements are trademarks of and © DC Comics.

About Marvel Enterprises, Inc.
With a library of over 5,000 characters, Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused on utilizing its character franchises in licensing, entertainment, publishing and toys. Areas of emphasis include feature films, DVD/home video, consumer products, video games, action figures and role-playing toys, television and promotions. Rooted in the creative success of over 60 years of comic book publishing, Marvel's strategy is to leverage its character franchises in a growing array of opportunities around the world. For more information, visit http://www.marvel.com Marvel, and all related character names and the distinctive likenesses thereof are trademarks of Marvel Characters, Inc. and are used with permission. TM & ? 2006 Marvel Characters, Inc. All rights reserved. http://www.marvel.com.

About TWEEQiM Design Studios
TWEEQiM Creative Lab is the Portland Oregon based design team of husband and wife artists miQ (mike) Willmott and Thuy (Twee) Phan-Willmott. Recent transplants from Los Angeles California, miQ and Thuy moved to Portland to start their design business and focus all of their creative energy on developing fresh working relationships through their design work, as well as their own personal artwork. As a design team, TWEEQiM focuses on graphic design, illustration, character design, customization/fabrication and fine art.

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