"GoLive™" Technology from Playhut, Inc. Takes Toy World by Storm
First Interactive Fashion Doll Line Expected to Revolutionize Traditional Doll Play
City of Industry, Calif. – October 4, 2006 – In a groundbreaking move to merge traditional play patterns with interactive technology, toy innovator Playhut, Inc. will debut the world's first ever fully interactive fashion doll at this year's Toy Wishes Holiday Preview on October 4, 2006, at the Jacob Javits Convention Center in New York. Playhut's GoLive MystiKats™ Interactive Fashion System is a patented cutting-edge application of technology that promises to revolutionize the way children interact with their toys – creating a whole new category of play and entertainment.
GoLive™, which is an acronym for Live Interactive Virtual Electronics, will showcase its technology first with the MystiKats™ series of interactive fashion dolls. The beautiful MystiKats™ dolls are the perfect foray into the interactive world, as GoLive™ allows their mystical powers to come to life and enhance their personalities and powers. A host of other fully interactive GoLive™ products will be introduced in 2007.
According to leading toy industry analysts, traditional doll sales have taken a recent dip, in large part due to the fact that children – including young girls – are becoming increasingly sophisticated in their play tastes and are craving the stimulation offered by interactive, digitally driven toy concepts. GoLive MystiKats™ will answer this previously unmet need – blending computerized, state of the art toy designs with the joy of imaginary play.
"The GoLive™ Interactive System represents a new paradigm in the children's play category, as young children become more technology savvy at an earlier age," said Brian Zheng, president and chief executive officer of Playhut, Inc. "We are reinventing the way that girls interact with their fashion dolls. With the GoLive™ technology, girls can watch their dolls actually come alive on their handheld digital screen or TV. The GoLive™ technology signals a new hybrid in the toy industry and the wave of the future in interactive play that provides an unprecedented visual and emotional experience with toys."
Debuting this holiday season are the GoLive MystiKats™: Kalani™, Talin™ and Siva™, three attractive and hip fashion dolls each with their own unique personality, power, mythology and voice. Designed for girls ages four and up, the GoLive MystiKats™ come to life in animated form for up to five hours of interactive game play.
How It Works:
Each of the GoLive MystiKats™ fashion dolls (known as GoLive Curves™) contain a computer chip which is designed to work in concert with the individual fashions (known as GoLive Wear™), each also outfitted with a computer chip and themed cartridge. The MystiKats™ come alive when the GoLive Curve™ (doll) and the corresponding GoLive Wear™ (fashions) interact with the base stand (known as the Share™). The GoLive Share™ sends a signal to the handheld unit (known as a GoLive View™), which allows the dolls to come to life on screen through the cartridge (known as a GoLive Key™), creating an entirely new category of doll play. In short, the combination of the doll, fashions and the key work in concert to allow for different game play and experiences that bring the doll to life through the hip animation on the handheld unit.
Additionally, for even more entertainment, girls can separately enjoy the fun of traditional (non-interactive) doll play or the excitement of the games and activities within the GoLive View™ (handheld) and GoLive Key™ (cartridge).
The GoLive MystiKats™ will be available in stores and online by October 1, 2006 with suggested retail at $99.99. An extensive print, TV and online advertising campaign are planned along with a highly interactive MystiKats web site.
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ABOUT PLAYHUT, INC.
Playhut is dedicated to creating innovative toys and play structures that encourage interactive, imaginative and explorative ways to play. Founded in 1992, Playhut has become the number one marketer of fun and creative play environments in the United States. Quality, innovation, safety and value are priorities to Playhut, Where you go to Play!TM. Playhut's extensive portfolio includes classic Playhut brand toys, licensed toys and slumber items, outdoor and seasonal products, and children's room décor product line. Unique to many of Playhut's Twist `N Fold products are the more than 100 patents that devise the patented EZ Twist technology. The latest innovation by Playhut is the introduction of GoLive™ Interactive System, a patented cutting-edge application of technology.