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Disney Celebrates The Little Mermaid Platinum Edition DVD Release with Expansive Consumer Products Campaign

BURBANK, Calif. --(Business Wire)-- null,This month, in celebration of the first-ever two-disc Platinum Edition DVD release of Disney's most beloved animated film, The Little Mermaid, Disney Consumer Products (DCP) in collaboration with Walt Disney Home Entertainment brings to stores the largest assortment of Little Mermaid merchandise available since the film's 1989 release - more than 2,200 fun and imaginative products glimmering with an "under-the-sea" theme. Available now for the first time in seven years and first time in limited edition, two-disc DVD, The Little Mermaid release and consumer products campaign reconnects families with the world's most cherished mermaid and the #1 most beloved Disney Princess, Ariel(a).

Beginning this month and into the holiday season, DCP brings the timeless story to life with an array of merchandise that glitters, sparkles and shines inspired by key moments in the film, including: toys, electronics, apparel, home decor, personal care, school supplies, party decor and much more. Products will be available at retailers nationwide, with key retailers such as Target, Toys 'R' Us and Wal-Mart displaying merchandise from varied categories alongside the DVD in one-stop feature shops fashioned in an "Under-The-Sea" theme.

Bound to top many wish lists this holiday season, following are key highlights from The Little Mermaid's magical assortment:

    Little Mermaid Magical Talking Salon (ages 3 and up): This child-size vanity featuring voice recognition technology allows young girls to join Ariel in an interactive salon session. Little princesses will be delightfully surprised when they hear Ariel speak and see her image magically appear in the special light-up mirror. The salon with stool includes molded compartments, working drawer to store accessories, play sink, and play accessories such as a hair dryer, hair spray bottle, dingle hopper (comb), scissors and curling iron. SRP $69.99 - Available at

    Shimmer Lights Ariel (ages 3 and up): Already a hot-selling item outpacing last year's popular Twinkle Lights Cinderella Doll, the Shimmer Lights Ariel Doll invites little girls to relive the adventurous fairy tale of the Little Mermaid. Ariel's glitter-filled tail illuminates with multi-color lights as she sings and says phrases. Completely waterproof for adventures on land or at sea. SRP $19.99 - Available at and Toys R Us

    Little Mermaid CD Boom Box: This boom box has mermaids in mind with a clam shell design that opens and locks shut. The water-resistant player is perfect for afternoons at the pool and other outdoor uses. In addition to an AM/FM tuner with a digital display, it plays CD/CD-R/RW discs through stereo speakers. Available at Toys 'R' Us, SRP $39.99

    Little Mermaid Video Games: Join the adventures of Ariel and the cast with "Undersea Adventure for Nintendo DS" (ages 6 to 9 years, SRP $29.99) and "Magic in Two Kingdoms for Game Boy Advance" (ages 4 to 6 years, SRP $19.99).

    Little Mermaid Books: An assortment of fun titles featuring a classic retelling of the magical world of The Little Mermaid, including from Disney Press Disney's The Little Mermaid Special Edition Book and Disney's The Little Mermaid Under the Sea Night-light and Storybook (comes with a detachable night-light); and activity storybooks such as The Little Mermaid - Storybook and Music Box ($24.99, Reader's Digest) and The Little Mermaid - Reusable Sticker Book ($6.99, Random House).

    Little Mermaid Apparel & Accessories: An assortment of casuals and separates to complete a princess wardrobe, including sleepwear and dress up. Available at retailers such as Sears and

    Little Mermaid Personal Care: Whether it's fin or skin, get protection from the elements and stay ready for adventure with essential Ariel-themed personal items, including Sun Pals Sunscreen, Chapstick lip balms and Bubble Bath. SRP $1.99 and up

    Under-the-Sea Ariel Bedding: A new assortment of comforters, sheets and pillowcases with colorful patterns of bubbles, pearls and seashells, along with Ariel and her friends Flounder and Sebastian. Finally, a bedtime to look forward to! Available at: Sears and Kmart, SRP $19.99 to $59.99

    Little Mermaid Aquarium Kit: Experience Ariel's underwater world with a 1.5-gallon freshwater aquarium kit, stocked with everything needed to care for a few finned pals. An air pump and overhead light provide the necessary creature comforts for pet fish, while the statuette of Ariel and Sebastian are the perfect decor for this tranquil aquatic environment. Available at Wal-Mart and Petco, SRP $29.97 to $39.99

    Little Mermaid Assorted Party Supplies: Parties will become an affair to remember with Ariel-themed party supplies from Hallmark. From greeting cards to cake decorations, Ariel and friends are there every step of the way. The assortment also includes party plates, gift bags and scene setters for the home. Retailers: Mass and specialty retailers nationwide, SRP $0.89 to $4.99 - Available at

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About The Little Mermaid
The Little Mermaid was released theatrically in 1989, grossing almost $180 million at the domestic box office (adjusted to 2005 dollars). The Academy Award(R)-winning animated adventure (1989 Best Song and Best Original Score) combined music, fun and excitement to become one of the company's most cherished films and one of the top 10 best-selling animated films of all time on VHS. Ariel, the fun-loving and mischievous mermaid, is enchanted with all things human. Disregarding her father's order to stay away from the world above the sea, she swims to the surface and, in a raging storm, rescues the prince of her dreams. Determined to be human, she strikes a bargain with the devious seawitch, Ursula, and trades her fins and beautiful voice for legs. With her best friend, the adorable and chatty Flounder, and her reluctant chaperone Sebastian, the hilarious, reggae-singing Caribbean crab, at her side, Ariel must win the prince's love and save her father's kingdom - all in a heart-pounding race against time!
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home decor and books to interactive games, food and beverages, stationery, electronics and animation art. This is accomplished through the work of DCP's various lines of business: Disney Toys, Disney Softlines, Disney Home, Disney Food, Health & Beauty, Disney Stationery, Disney Publishing, Buena Vista Games, Baby Einstein, the Muppets Holding Company and Disney Shopping, Inc.'s catalog and The Disney Store, which debuted in 1987, also falls under DCP, through stores currently owned and operated by unaffiliated third parties under licensing agreements in North America and Japan, and wholly owned stores in Europe. For more information about DCP, please visit our web site at
About Walt Disney Home Entertainment
Walt Disney Home Entertainment is distributed by Buena Vista Home Entertainment, Inc., a recognized industry leader. Buena Vista Home Entertainment, Inc. is the marketing, sales and distribution company for Walt Disney, Touchstone, Miramax, Dimension and Buena Vista videocassettes and DVDs. The Little Mermaid Special Edition DVD Consumer Website:
(a) Research indicates Ariel is the #1 favorite Disney Princess with moms of kids 2-5.