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Amazon Wish List Turns 10

Amazon Wish List Amazon.com Celebrates with 10 Weeks of Wish List Sweepstakes Filled with Cash, Trips and Prizes. What’s on your Wish List?

SEATTLE --(Business Wire)-- Oct 05, 2009 Amazon.com, Inc. (NASDAQ: AMZN) today announced a 10-week celebration in honor of the Amazon.com Wish List’s 10th anniversary with a series of sweepstakes at www.amazon.com/wishlist10th. For the past 10 years, Amazon customers have created more than 66 million Amazon Wish Lists, using the feature to save products they are “wishing for” to a list that they can share with friends and family to help make holiday and birthday shopping easier. The anniversary celebration includes 10 weekly sweepstakes with prizes ranging from a pair of diamond stud earrings worth more than $10,000 to a trip to London to meet the Jonas Brothers and attend their concert.

Customers are invited to enter the sweepstakes each week by creating an Amazon Wish List, adding an item to an existing Amazon Wish List, or sharing an Amazon Wish List with friends via e-mail, Facebook, MySpace, Twitter or Delicious. Customers will also be invited to enter by using the Universal Wish List button, a feature that enables them to add any product from any website to their Amazon Wish List. Amazon’s Universal Wish List allows holiday shoppers to see everything their friends and family are wishing for in one convenient location.

“We are profoundly grateful to the customers who in the last 10 years have created millions of Wish Lists with more than a billion items,” said Russell Dicker, senior manager of Community at Amazon.com. “So far, customers have received over 120 million items from their own Wish Lists, saving them from things they may not want and the hassle of returns.”

The Amazon Wish List 10th Anniversary Sweepstakes include the following prizes:

    Week 1 – Oct. 5-11: “The Twilight Saga: New Moon” Premiere Wish List
    Grand Prize includes a trip for two to Los Angeles to attend “The Twilight Saga: New Moon” movie premiere and a chance to meet members of the cast. Additional items in the Wish List include books, DVDs, a CD, a board game, and other merchandise related to “The Twilight Saga.”

    Week 2 – Oct. 12-18: Dream Kitchen Wish List
    Grand Prize includes KitchenAid Architect Series II stainless appliances, including a gas range, refrigerator and dishwasher, plus a Jura-Capresso Impressa Coffee and Espresso Center. Additional items in the Wish List include a KitchenAid 5-quart stand mixer, a 16-piece Wüsthof knife block set, Paula Deen cookware, Mario Batali cookware, OXO accessories, Pyrex accessories, Baker’s Secret bakeware and more.

    Week 3 – Oct. 19-25: Meet the Jonas Brothers in London Wish List
    Grand Prize includes a trip for two to London to meet the Jonas Brothers and tickets to attend their concert at Wembley Arena. Additional items in the Wish List include a 19-inch Titan Luggage Carry On suitcase, Canon PowerShot 12.1-megapixel digital camera, Apple iPod 160-GB Classic, Jonas Brothers DVDs, CDs and more.

    Week 4 – Oct. 26-Nov. 1: Kindle Love Wish List
    Grand Prize includes 10 Kindles -- one is preloaded with 10 fiction new releases, 10 nonfiction new releases, 10 Oprah’s Book Club™ picks and a New York Times subscription; one is a Kindle DX; and the other eight could make great holiday gifts for friends and family. Additional items in the Wish List include Kindle covers, Kindle accessories and more.

    Week 5 – Nov. 2-8: Ultimate Backyard Theater Wish List
    Grand Prize includes an Epson MovieMate home theater projector, Epson Duet 80-inch projection screen, and $15,000 that could be used for landscaping, throwing a backyard film gala, or anything the winner wants. Additional items in the Wish List include a Waring Pro Professional Popcorn Maker, OXO Candela Glow set, WoodStation Weather Display and more.

    Week 6 – Nov. 9-15: Yellowstone Photo Expedition with Canon Wish List
    Grand Prize includes a trip for two to Yellowstone National Park with professional photographer mentor Adam Jones from Canon’s Explorers of Light group, plus a Canon EOS 7D 18-megapixel CMOS Digital SLR Camera and three Canon specialty lenses. Additional items in the Wish List include Canon accessories, such as a digital camera gadget bag, lens hoods, tripod and more.

    Week 7 – Nov. 16-22: The Magic of Disney Wish List
    Grand Prize includes a trip for four to Orlando, Fla., five days at Disney World with lodging at Animal Kingdom Lodge, and a $2,000 Disney gift card for use at the resort’s restaurants and gift shops. Additional items in the Wish List include a Nintendo Wii, Nintendo DS (to play various Disney games), Disney DVDs, storybooks and more.

    Week 8 – Nov. 23-29: High-Def Heaven Wish List
    Grand Prize includes an LG 55-inch LCD HDTV, an LG Blu-ray Disc Home Theater In a Box, Nintendo Wii, and Beatles Rock Band for Wii. Additional items in the Wish List include popular Blu-ray movies like “Terminator Salvation,” “The Hangover,” and “Planet Earth – The Complete BBC Series,” plus AmazonBasics HDMI cables and more.

    Week 9 – Nov. 30-Dec. 6: Glamorous Life Wish List
    Grand Prize includes a pair of 1½-carat diamond earrings, an Invicta diamond watch and a $2,000 Endless.com Gift Card. Additional items in the Wish List include a Be & D Kan Kan Zip Tote, Roberto Cavalli oversized sunglasses, Orrefors “Amor Vincit Omania” Champagne flute set, Prada cell phone and more.

    Week 10 – Dec. 7-13: Surprise Wish List
    Wish List contents will not be revealed until a later date.

For additional information about Amazon Wish Lists, the Amazon Wish List 10th Anniversary Sweepstakes, and a full list of prizes for each week, please visit: www.amazon.com/wishlist10th.


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About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn.

As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise. Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.