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HASBRO EARNS TOP HONORS AT THE TOY WISHES HOLIDAY PREVIEW VCAM

PAWTUCKET, R.I., October 6, 2005 – Hasbro, Inc. (NYSE:HAS) received top honors for three of its products at the annual Toy Wishes Holiday Preview held today in New York City. The popular Hasbro products named to the Hot Dozen were FURBY, I-DOG and VCAM NOW.

“We are thrilled that these creative products have been singled out as “must-have” toys for this holiday season,” said Brian Goldner, Hasbro’s president of U.S. Toy group. “Hasbro prides itself on creating toys and games that bring fun and innovation to the family entertainment arena and the Toy Wishes Holiday Preview is the perfect venue to showcase these products.”

The Toy Wishes editorial board selected the 2005 Hot Dozen by focusing on the most innovative toys and games in over 20 categories.

Descriptions of Hasbro’s Hot Dozen toys winners are:

FURBY
FURBY, one of the best-selling toys ever with 40 million pieces sold globally, is back! Hasbro's all-new FURBY features EMOTO-TRONICS technology, making him more vibrant, expressive and humorous. Through advanced voice recognition, the new FURBY creature can “listen” to what a child says and respond based on his “mood” in English or in his native “Furbish” language. The new FURBY also has six times the memory of the original, and amazing technology allowing him to sing, tell jokes, dance, and express a full-range of emotions from happy to sad or even mad. And, as a nod to Mom requests, the new FURBY now has an off switch so the chatterbox toy won’t break into song or story-telling mode during the middle of the night! Kids and consumers can learn more about the return of FURBY by visiting www.hasbro.com/furby. (Approximate Retail Price: $39.99; Ages: 6 & up; Available: Now)

I-DOG Interactive Music Companion
I-DOG Interactive Music Companion is a sleek and stylish, palm-sized pooch that loves to listen to music and will groove along to any song it hears! Easy to use, simply sit I-DOG Interactive Music Companion in front of a speaker or plug it into the headphone jack of any hand-held music system and I-DOG will move and groove to the rhythm of the song. I-DOG Interactive Music Companion comes complete with a dual jack so that its owner can plug their headphones in and dance along to the music with I-DOG! As soon as I-DOG hears music, its face will light up and its ears and head will wiggle, and sway in sync with the tune. (Approximate Retail Price: $29.99; Ages: 8 & up; Available: Now)

VCAM NOW
VCAM NOW is a stylish digital video camera specifically designed for tweens. VCAM NOW is the pocket-size digital camera that lets tweens capture memorable moments with their friends and family in two great ways: by recording a movie or taking still pictures! (Approximate Retail Price: $79.99; Ages: 8 & up; Available: Now)

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