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CARE BEARS™ PROVIDE SHARING AND CARING, AND LEARNING TOO!
PLAY ALONG® INTRODUCES “PLAYFUL WAYS TO LEARN” Care Bears

Deerfield Beach, FL – October 6, 2005 – With the love and support of Care Bears™, JAKKS Pacific Inc.’s (Nasdaq: JAKK) Play Along division launches Care Bears interactive toys that provide “Playful Ways to Learn,” in time for the 2005 holidays. Designed to mix interactive reading, learning and caring with just plain fun, the new line up includes the Smart Check-Up Tenderheart Bear™, the Care-a-Lot Learning Center, the Giggle Fun Cubs and the Share-A-Story Care Bear. Children will be delighted this holiday season with these adorable new additions to their favorite family of Care Bears characters from American Greetings.

Play Along encourages parents and children to spend a special time each day reading together with Share-A-Story Care Bear. Using animatronic technology, Share Bear magically comes to life and reads along with the storybook. Her eyes, mouth and head move in sync with the story as she reads a classic fairytale aloud, and the “turn a page” signal feature makes it easy for children to follow along. Share Bear comes with 1 cartridge, 1 classic fairytale book, and a key ring to hold additional cartridges. For extended story times, additional books and cartridges are sold separately, including Jack and the Beanstalk, Princess and the Pea, The 3 Little Pigs and Cinderella. With Share-A-story Share Bear, children can cuddle up and have storytime, anytime. SRP $39.99 for children ages 3 years and up

Before they were Care Bears, they were Care Bears Cubs! The baby versions of Care Bears characters were successfully introduced last year, and Play Along continues to nurture that flourishing line with the Giggle Fun Cubs, launching nationwide this fall. The interactive line features adorably ticklish and giggly Care Bears Cubs. All kids need to do is tickle their tummies to hear them laugh and see them wave their hands and feet. SRP $19.99 for children ages 2 years and up

Also new for this fall in the Care Bears preschool line are Smart Check-Up Tenderheart Bear and the Care-a-Lot Learning Center. Smart Check-Up Tenderheart Bear is a new twist on an old favorite… “Let’s play doctor!,” and encourages children to role-play in a fun new way. Featuring electronic talking sounds, Smart Check-up lets children experience the joy of ‘caring’ for Tenderheart Bear. There are 7 check-up points for pretend doctor play, and the interactive play pieces include: Stethoscope, Ear Scope, Thermometer, Syringe, and Bandage. Children can press the ‘play doctor’ play pieces to any one of 7 check-up points, and Tenderheart responds with fun phrases – 25 different expressions in all. Smart Check-Up Bear combines caring and learning, and helps make going to the doctor a fun and positive experience! SRP $19.99 for children ages 2 years and up.

The Care Bear Care-a-lot™ Learning Center is a 4-in-1 interactive learning toy that teaches letters, numbers, colors and shapes. Children can flip through the 10-page book and enjoy 4 different fun activities, depending on which mode the toy is in. Each mode has “page turning continuity” for a variety of reading readiness activities. Youngsters can listen, learn and explore for hours of entertaining fun with activities that help them master important early learning skills like language, letter identification and number recognition. SRP $19.99 for ages 18 months and up.

About The Care Bears
When introduced by American Greetings in 1982, the Care Bears property was truly ahead of its time. Never before had a property been introduced for children that was specifically designed to help teach them the importance of caring for others and sharing special feelings. The unique concept of each bear representing a feeling – or caring-based relationship – through a bright-colored symbol on its tummy proved to be incredibly popular.

Led by Cheer Bear, Tenderheart Bear and Share Bear, the Care Bears truly connected with consumers through their emotional underpinning. This resulted in more than $1.5 billion in retail sales of licensed products and spawned three hit feature films – the first of which was the highest-grossing animated movie of all-time up to that point -- and a top-rated Saturday morning animated series.

In 2002, the instantly recognizable Care Bears made a grand entrance from hibernation. Their return grabbed national headlines, from Time and Newsweek to USA Today, and sparked a consumer frenzy as the cuddly characters’ sharing and caring message struck a huge chord with a new generation of kids and teens, as well as with parents who grew up with them. With initial sales of licensed product soaring from $70 million in 2002 to more than $350 million in 2003, the Care Bears have clearly demonstrated their growing appeal as a true classic, evergreen property.

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Care Bears™ and related trademarks ©2005 Those Characters From Cleveland, Inc. Play Along ™ & ©2005 Play Along, Inc. a division of JAKKS Pacific, Inc. All Rights Reserved.