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Kids Turn Toy News

Spin Master Unveils Its Much Anticipated Line of “Must-Have” Holiday Hits for Kids of All Ages

Yo Gabba Gabba Toronto, ON – October 6, 2008 – Spin Master Ltd., one of the fastest growing toy manufacturers in North America, formally introduced its highly anticipated 2008 line of holiday toys today at the Toy Wishes Trade Show in New York City. Headed by the breakout hit of the year – Bakguan Battle Brawlers - Spin Master’s holiday toy line offers an array of in-demand items for different age groups and categories that will be great fun to give and receive this holiday season.

“This is the first time in our 14-year history that Spin Master has launched such highly anticipated toys associated with such well know brand names, all at one time,” said Donna MacNeil, Spin Master spokesperson. “Bakugan, Yo Gabba Gabba!, and Air Hogs are all top selling brands with top of mind awareness among consumers. The hype building about the launch of these brands throughout the year has been intense and we’re happy to be known as the company bringing this much fun into the market this season”.

Bakugan is this year’s breakout hit and by far the most talked about toy line of the year. Based on current trends, one Bakugan sells at a retailer every 2.5 seconds, making it one of the highest selling toys in North America and the clear leader in toys for boys this holiday. Spin Master is currently producing 300,000 Bakugan per day to meet the overwhelming consumer demand for the product. Prices on Bakugan toys and accessories range from $4.99 to $29.99, making it easy to give “Bakugan is the ultimate combination of fun, action, collectability and tradability,” said Anton Rabie, Spin Master Co-CEO. “There are a lot of things that have come together to make Bakugan a sell-out hit.

Boys love trading, collecting, action and powerful characters. The hit TV show and toys really play off each other well to create a comprehensive brand-name that is a huge hit with kids.” Another highly anticipated Spin Master toy is its Yo Gabba Gabba! line of fun and funky pre-school toys based on the wildly popular TV show, Yo Gabba Gabba!

Dominating Nick Jr. both onscreen and online, Yo Gabba Gabba! has quickly become one of the most wildly popular new preschool shows, named by Time Magazine as one of the top 10 shows of 2007 and loved by a whole new generation of parents who are drawn to its pop culture appeal and simple yet important life lessons.

Spin Master’s line of Yo Gabba Gabba! toys mirrors the show’s hip, fresh style and will offer preschoolers lots of new and original ways to interact with their favorite Yo Gabba Gabba!’ characters and music. Yo Gabba Gabba! toys are also an affordable way to bring excitement to kids this year, ranging in price from just $5.99 for character-based Plush Pals, to $34.99 for the lines highly anticipated feature plush signature, Dance Time Brobee.

“Yo Gabba Gabba! is easily one of the most popular and recognizable brands with children in America,” said Ms MacNeil. “Kids and parents alike absolutely love this show, so we put a lot of effort into ensuring that the toy line captures its fun, exciting and imaginative appeal.”

The sleeper hit of this year’s holiday season is the latest release from Spin Master’s extremely popular and perennial award winning Air Hogs line of remote controlled vehicles. The Air Hogs Zero Gravity Micro is the ultimate in gravity-defying indoor R/C racing, a radio-controlled car that can drive on any flat surface – on the floor, up walls and even upside-down on ceilings! The Air Hogs Zero Gravity Micro has received tremendous attention leading up to this year’s holiday season and proving to be a hot seller this year with people of all ages – not only is this a great gift item for kids, but for men of all ages who enjoys toys and gadgets. The Air Hogs Zero Gravity Micro carries the same r/c vehicle affordability introduced by last year’s favorite, the Air Hogs Havoc Heli, and is priced at $29.99.

Spin Master’s new Tini Puppini line of plush posable ‘doggie diva’s’ is this year’s most posh toy line. Tini Puppini is a line of kid friendly, fashion forward pups with hot styles and winning personalities. Children can dress and accessorize them, brush and style their hair, then carry them around town in the two n’ one carrier and bed to show off to their friends. There are three Tini Puppini’s to choose from - Toffee, Tisha, and Tutu. Each Tini Puppini costs just $29.99

Kid Kleen is Spin Master’s new line of safe, affordable, premium quality skincare and bath toys for children. All Kid Kleen skincare products are safe, non toxic, wheat & tears-free and hypo-allergenic, while also inspiring fun imaginative play in the bath! Spin Master has launched two new Kid Kleen products this Fall – Bath Blizzard and Mold N’ Play Soap. Bath Blizzard is a bubble bath maker that fits safely and securely to the side of any tub creating and instant waterfall of soapy bubbles with the turn of the knob creating longer lasting bubble baths that overflow with bubbly fun. Mold N’ Play Soap are soft and squishy soaps that can be mold products are also reasonably priced starting at just $6.99.


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About Spin Master
A multi-category children’s entertainment company since 1994, Spin Master® has been designing, developing, manufacturing and marketing consumer products for children around the world and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as 2008 Toy of the Year winner Air Hogs®, Aquadoodle™, Tech Deck™, Moon Sand™ and new boys action phenomena Bakugan Battle Brawlers™. Spin Master employs over 600 people with offices in Toronto, Los Angeles, Paris, London, Hong Kong and China. For additional information please visit: www.spinmaster.com.