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Sit-To-Stand Alphabet Train VTech’s Sit-to-Stand Alphabet Train™ Named 2008 “Hot Dozen” By Toy Wishes Magazine

VTech’s In-Demand Toys Receive Top Awards Heading into the Holiday Season

CHICAGO – (October 7, 2008) – VTech’s Sit-to-Stand Alphabet Train™ earned a top spot on the Toy Wishes “Hot Dozen” list, announced today during the magazine’s holiday preview event at the Jacob Javits Convention Center in New York City. The “Hot Dozen” honor recognizes toys expected to be at the top of children’s wish lists for the holiday season and is bestowed on the twelve brightest toys of the year. VTech’s V-Motion™, KidiArt Studio™ and Create-A-Story™ were also named Toy Wishes “All Stars,” given to the year’s most influential and innovative toys.

“Sit-to-Stand Alphabet Train from VTech was one of our top selections for the Hot Dozen because it provides the age-appropriate, educational learning qualities and value that parents look for when purchasing toys for their children,” said Gareb Shamus, Publisher of Toy Wishes. “The Sit-to-Stand Alphabet Train is right on trend for the educational toy market this year and clearly earned its place on our Hot Dozen list of this year’s best educational and learning toys.”

The versatile Sit-to-Stand Alphabet Train, for children ages 12 months and up, teaches babies numbers, letters, colors, songs, stories and more with its two learning modes. As a part of VTech’s Sit-to-Stand line that grows with babies, this adaptable device can also be used as a ride-on toy. The Sit-to-Stand Alphabet Train is on-shelf now and has an ERP of $49.99.

“With award-winning toys like the Sit-to-Stand Alphabet Train, VTech continues to be moms’ ally by providing age-appropriate products they can feel good about giving to their children because they combine active fun, educational learning qualities and price-value,” said Julia Fitzgerald, vice president of marketing, VTech.

Award Winning Choices for Parents In addition to Toy Wishes “Hot Dozen” and “All Star” awards, several other new VTech toys have won some of the year’s most prestigious accolades. All of VTech’s newest award-winning toys are available on store shelves.

    V-Motion – Ages 3 to 7 years – ERP: $69.99
    V-Motion merges educational play with motion-activated video gaming to provide an engaging new gaming experience. Kids participate in active gaming while giving their minds a workout, too, incorporating lessons in basic math, reading, science, spelling and more. Additional product details include:

    Available with eight Smartridges™, which are compatible with the entire existing V.Smile Smartridge library.

    New titles include Kung Fu Panda, WALL*E, and classic friends such as Thomas & Friends, Mickey Mouse Clubhouse and Dora the Explorer. Motion-activated controller is adaptable to both right- and left-handed play. Includes VTech V.Link™ that connects kids to VTech’s secure online site for kids to track their scores and unlock bonus gameplay.

    In addition to being a Toy Wishes “All Star,” V-Motion was featured on Time to Play’s “Most Wanted List” and Toys “R” Us “Hot Toy” List. V-Motion is also a recipient of the Creative Child Seal of Excellence Award and The National Parenting Center Seal of Approval.

    KidiArt Studio™ – Ages 4 & up – ERP: $79.99
    This interactive art console is a perfect “junior Photoshop” that allows kids to create, edit and display their work on the TV. Through its built-in digital camera, kids can capture images, create stop motion animations and personalize their images with wacky effects and frames. In the PC-connect mode, creations can be saved, shared or printed. Additionally, custom e-cards can be created for family and friends!

    In addition to being a Toy Wishes “All Star,” KidiArt Studio awards include Creative Child 2008 Toy of the Year Award, The National Parenting Center Seal of Approval, National Parenting Publications Awards (NAPPA) Honors Award and The Toy Book/Redbook’s Toy Insider “HOT 20 Toys for the Holidays.”

    Create-A-Story™ – Ages 3 to 5 years – ERP: $49.99
    Create-A-Story inspires creativity by enabling children to build their own story. They can choose from favorite Disney and DisneyPixar characters (including My Friends Tigger and Pooh, Mickey Mouse Clubhouse, Cars, Finding Nemo and Disney Princess), develop the storyline and watch and listen as their very own story comes to life when connected to a TV.

    Through this portable magical storyteller, kids also can touch the book pages with the attached stylus to hear a story read aloud or participate in activities associated with reading comprehension skills including phonics, sentence building and word recognition.

    In addition to being a Toy Wishes “All Star,” Create-A-Story has received the Creative Child Preferred Choice Award and iParenting Outstanding Products Award.

    Sit-to-Stand Alphabet Train™ – Ages 12 months & up – ERP: $49.99
    With 26 double-sided letter blocks, a motion sensor, ride-on carriage, a drop-space for sending blocks from train to carriage and a moveable elephant character, babies are easily engaged with the Sit-to-Stand Alphabet Train. Five colorful piano keys teach numbers and colors while the 12-page book with six flipping pages teaches letters. Featuring two learning modes, walker mode and discovery mode, the train can be used alone for floor play, pushed along as a walker or the child can ride on the train.

    In addition to being named a Toy Wishes “All Star,” the Sit-to-Stand Alphabet Train also was named to The Toy Book/Redbook’s Toy Insider “HOT 20 Toys for the Holidays.”


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ABOUT VTECH
VTech, the creator of the Electronic Learning Products (ELP) Category and the award-winning V.Smile TV Learning System, is a world leader of age-appropriate learning toys. Since 1976, VTech has been developing high-quality, innovative educational products that enrich children’s development, from birth to preteen, through fun and smart play.
VTech Electronics North America, LLC is based in Arlington Heights, Ill. VTech Electronics Ltd. is headquartered in Hong Kong with distribution throughout North America, Europe and Asia.