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Tiger Electronics Has Kids Brushing to a New Tune... Introducing TOOTHTUNES, the Revolutionary New Toothbrush
Proprietary Technology Brings Hottest Music with Top Artists - ranging from The Black Eyed Peas to The Beach Boys - From The Bristles, Through The Teeth and Into The Inner Ear

PAWTUCKET, R.I. --(Business Wire)-- Oct. 12, 2006 Brushing your teeth is about to feel - and sound - better than ever as Tiger Electronics, a division of Hasbro, Inc. (NYSE: HAS), delivers on its promise of product innovation with the revolutionary TOOTHTUNES, a brand new toothbrush featuring proprietary technology that will encourage people of all ages to brush for two full minutes - the amount of time generally recommended by dentists.

"Hasbro is focused on delivering innovative products anywhere kids and their families shop," said Brian Goldner, Hasbro's Chief Operating Officer. "TOOTHTUNES is an excellent example in terms of how we can bring to market highly innovative, entertaining product that extends beyond the traditional toy and game aisle."

TOOTHTUNES' safe and patented technology transmits songs and music vibrations through the teeth, which are then heard in the inner ear. Users will hear two full minutes of the hottest music from today's biggest stars which will keep them brushing. Some brushes will feature a congratulatory message upon completion.

The revolutionary toothbrush uses a micro-chip that provides hit music from the industry's hottest artists, including Black Eyed Peas, Hilary Duff, Destiny's Child, KISS, Kelly Clarkson and The Cheetah Girls, among others. To launch TOOTHTUNES, Hasbro has formed a strategic relationship with today's top record labels including Interscope Records, Hollywood Records, Walt Disney Records, EMI-Capital Records, Sony BMG and Universal Music Group.

TOOTHTUNES is more than incredibly innovative - it is also very practical. Kids will enjoy brushing their teeth and parents will be thrilled that their child is developing good dental hygiene habits.

What the entertainment industry is saying about TOOTHTUNES ...

"TOOTHTUNES is wildly innovative, and we are thrilled that 'Wake Up,' the hit song by Hilary Duff, will help tween kids literally wake up with a smile every morning," said Rob Souriall, Vice President of Strategic Marketing & Promotions, Hollywood Records (Part of the Buena Vista Music Group). "TOOTHTUNES is pure magic...and our company is known to believe in magic."

"Everyone in the music industry who experiences TOOTHTUNES 'gets' it immediately," said Fred Goldring, a prominent entertainment attorney whose firm represents Will Smith, Black Eyed Peas, Beyonce and Gwen Stefani. "There is a real 'wow' factor in everyone's reaction the first time they try it."

What dentists are saying about TOOTHTUNES...

Members of the dental community are equally enthused. "I was so impressed when I heard about TOOTHTUNES that I wanted to be part of its development," said Dr. Ed McLaren. "It's difficult to get kids to brush - they think it's boring. But with popular music from the artists that kids love, this is the brush that will finally get them brushing for the two minutes that dentists recommend."

McLaren's wife, Dr. Sandy McLaren, who has been practicing dentistry for over 20 years with adults and children, feels this could change how people brush. "As a dentist and a mother of three, I'm excited to see this much needed innovation. I let some of my patients try TOOTHTUNES and they flipped. This is clearly the most entertaining product to ever enter the oral care industry."

"The most important thing we can do for our teeth is to simply brush longer, TOOTHTUNES encourages kids to do just that, helping them to establish good brushing habits early in life," she continued.

Hasbro will introduce up to twenty different versions of TOOTHTUNES this fall, each featuring a hit song. Kids can choose from a variety of their favorite tunes, the first wave to hit store shelves includes: Let's Get It Started, Black Eyed Peas; Wake Up, Hilary Duff; Walk Away, Kelly Clarkson; Shake A Tail Feather, The Cheetah Girls; Beautiful Soul, Jesse McCartney; Survivor, Destiny's Child; Rock & Roll All Night, KISS and Fun, Fun, Fun, The Beach Boys. For updates on new TOOTHTUNES releases visit

TOOTHTUNES is scheduled to be available in the New York market and online at beginning mid-October 2006 and will be available on retail shelves nationwide Spring 2007 for an approximate retail price of $9.99. Three AAA batteries are included.

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Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.