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Hasbro Crowns Portland and Salt Lake City Area Teens as Winners of Inaugural NERF DART TAG World Championship

Austin McFarland, Andrew Denny, Leland Melz and Justice Storm (L to R) of 'The Terminators Squared,' from Portland, Oregon, celebrate their victory at the NERF DART TAG World Championship tournament winning $25,000 and the title in the 8-12 year old category. As part of the 2009 Dew Tour's Festival Village, the first NERF DART TAG World Championship saw regional DART TAG winners from Chicago, Boston, Portland, Salt Lake City and Orlando matched up against one another for a final showdown on Saturday, October 17, 2009 in Orlando, Florida. (Photo: Business Wire)

Iconic Brand Celebrates 40th Anniversary and Teens Enjoy World Title Following the Premiere NERF DART TAG World Championship at 2009 Dew Tour Festival Village

ORLANDO, Fla. --(Business Wire)-- Oct 17, 2009 TAG OR BE TAGGED! After nearly five months traveling the nation as a sponsor of the 2009 Dew Tour, Hasbro, Inc.'s (NYSE:HAS) action-infused NERF DART TAG LEAGUE regional tournaments culminated at the premiere NERF DART TAG World Championship event today. As part of the Dew Tour’s award-winning Festival Village, the first NERF DART TAG World Championship saw regional DART TAG winners from Chicago, Boston, Portland, Salt Lake City and Orlando matched up against one another for a final showdown. After an action-packed day, winning teams from the Portland, OR and Salt Lake City, UT areas were crowned the NERF DART TAG World Champions, receiving ultimate DART TAG fame and taking home $25,000 per team.

At each regional NERF DART TAG tournament players competed in teams of four in one of two age groups: 8-12 years and 13-17 years. Today, each regional age group team entered a round robin tournament which determined the final two teams to battle one last time, showing off their blaster skills in the title round of the NERF DART TAG WORLD CHAMPIONSHIP.

"We are thrilled to announce the first ever world champion NERF DART TAG players. These kids truly embody the essence of the NERF brand - skill, strategy, and sportsmanship," said Jonathan Berkowitz, Global Brand Director for NERF at Hasbro. "After 40 years of fast paced fun, it's events like this that make NERF one of the most iconic sports brands in history and the #1 sports action toy brand for boys ages 8-12."

The winning team in the NERF DART TAG World Championship 8-12 year old age group hails from Portland, OR and includes: Leland Melz, Andrew Denny, Justice Storm, Austin McFarland. The winning team in the NERF DART TAG World Championship 13-17 year old age group includes Farmington, UT natives: Cole Wernli, Jake Wood, Carter Wood, Dalton Baker. Winners on each team will share in the $25,000 grand prize; each team member will take home a NERF DART TAG World Championship trophy.

In celebration of the brand's 40th anniversary, the NERF Brand is a sponsor of the 2009 Dew Tour, the world’s premier season-long action sports tour. As part of the Dew Tour’s award-winning Festival Village, the first NERF DART TAG World Championship offered fans and consumers across the country an alternative competitive sporting environment unique to NERF. Visit www.nerf.com/ndtl for additional information.

From the front yard to the football field, college to the cubicle, NERF has become a lifestyle brand, reminding people to take a timeout for fun. The 2009 DART TAG product line includes: NERF DART TAG FURYFIRE 2-Player Set, NERF DART TAG CAPTURE THE FLAG Set, NERF DART TAG Targeting Set, NERF DART TAG STRIKEFIRE 2-Player Set.


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About Hasbro, Inc.
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. © 2009 Hasbro, Inc. All Rights Reserved.

About Dew Tour
The Dew Tour consists of five major, multi-sport events spanning across the country, with a cumulative points system, a $2.5 million competitive purse based on overall tour standings. The Tour features skateboarding (park and vert), BMX (park, vert and dirt) and freestyle motocross. As part of an Alli property, key lifestyle elements compliment the competitions at each Tour event including the Festival Village, specialty competitions, and live cutting edge music. The Dew Tour is broadcast live on NBC Sports with additional competition and lifestyle broadcasts on MTV, MTV2 and USA. Dew Tour is also distributed on Fuel TV, Universal HD, and internationally on Eurosport, Fox Australia and Extreme Channel. The Dew Tour partners include Mountain Dew (tour title sponsor); and Nike 6.0, Wendy's, Toyota and PlayStation® (event title sponsors). Associate partners include Ball Park, MATADOR by Jack Link’s, Nerf, and Verizon Wireless. More information can be found at www.allisports.com.