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Kids Turn Toy News



FeltTalesô Royal Storyboard Wins Sterling Fun Award from Tillywig

Santa Barbara, CA (October 19, 2009) Ė Is it better for a storyboard to look good or to feel good? Judges at this seasonís Tillywig Toy & Media Awards didnít have to choose when playing with Babaluís soft and savvy Pretty Princess FeltTales. Little fashionistas get oodles of choices to style a Princess prepping for a ball on a felt storyboard. For this imaginative toy, Babalu has been named winner of the Tillywig Sterling Fun Award.

In order to be selected as a Tillywig Award winner, a product must be determined to have high entertainment and/or educational value. Games and toys named for a Sterling Fun Award are distinctive childrenís products notable for their exceptional quality and conceptual originality. Tillywig's awards program provides retail buyers, news media, parents, and consumers with product information and reviews of superior children's products available in today's marketplace.

Babaluís cornerstone product is FeltTales, felt storyboards made from safe, soft and colorful felt. The Pretty Princess feltboard, with over 20 pre-cut pieces, caught the eyes and the hands of the judges with this enthusiastic description:

It's time to get dressed for the royal ball - did we mention that you're the guest of honor? Fortunately, there's no shortage of finery at your disposal with Pretty Princess, one of a series of felt storyboards from Babalu Inc. that act as a springboard for your child's imagination. The felt board itself contains a colorful background, the canvas on which children build their stories, arranging and overlapping deliciously soft, colorfully detailed felt pieces in endless variations. Pretty Princess comes with more than 20 such pieces, allowing for a high level of detail as the story builds, and an easy storage pouch for the pieces when playtime is over for the moment.

FeltTales Pretty Princess retails for $19.95 and is safe for children ages 3+. Other FeltTale storyboards, measuring an ample 15Ē X 13Ē, feature Dinosaur Days, Day at the Zoo, On The Runway, Pirates of Shipwreck Cove, Letís Go To The Ballet, Forest Fairies and more!

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Dan Levy, founder of Tillywig Toy & Media Awards knows all about the ins and outs of toy contests as the founder of Ruckusô and Pile itô card games, past winners of multiple national awards from ASTRA Best-for-Kids Toy to TD Monthlyís Top 10 Most Wanted Card Games. Tillywigís annual Toy Awards tests childrenís products from toy, audio, book and DVD divisions. Most impressive for the winners is the pledge that the annual winner's list is sent directly to more than 2,000 toy buyers prior to the critical 4th quarter.

Babalu, Inc. was launched in 2006 to better a classic toy tradition with the introduction of the FeltTales brand. Its founder, Blair Everett, has an exceptional 30-year career in the toy business and he brings that knowledge and commitment to the growing classic toy product with improving play and quality. FeltTales is a line of artfully designed classic felt storyboards designed to inspire young minds. Children ages 3-7 can use the many movable pieces in bright captivating colors to create their own stories and scenes for hours of open ended play. And they're perfect for sharing. FeltTales can be found at specialty stores nationwide and online at and For more information visit