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Kids Turn Toy News

Baby Genius® Pet Care Center Named Dr. Toy 100 Best Children’s Products 2009

Baby Genius® Pet Care Center

Pet Care Center is one of 24 New Baby Genius Toys Launched This Fall for the Holiday Season at Walmart Stores Nationwide

SAN DIEGO --(Business Wire)-- Oct 21, 2009 The Baby Genius® Pet Care Center, part of the new Baby Genius toy line introduced at Walmart stores nationwide in August 2009, has been selected by Dr. Toy as one of the 100 Best Children’s Products 2009 in the Socially Responsible Products category. The announcement was made by Larry Balaban, CCO of Pacific Entertainment Corporation (Pink Sheets:PENT), creators of the award-winning Baby Genius brand of musical edu-tainment for infants and toddlers.

All of the toys included in the list of 100 Best Children’s Products 2009 meet Dr. Toy’s high standards for design, durability, price, quality, safety and value. Dr. Toy reminds parents and teachers, “Let’s not forget that ‘play is children’s work’ and should be respected and understood by all adults. We should be thinking: What products or ‘tools for play’ can we obtain to provide wholesome experiences for children and provide plenty of positive play interactions.”

"It is truly an honor to be a part of this prestigious list of socially responsible and award-winning children’s products. We have the utmost respect for Dr. Toy and thank her for this recognition,” said Balaban. “It is vitally important for parents to know they can count on the Baby Genius brand to create high quality products that spark a child’s imagination and provide good old-fashioned fun.”

The musical Pet Care Center offers children hours of enjoyment as they take care of Melody, an adorable, cuddly and huggable plush puppy as part of the new Baby Genius toy line. Licensed through The Joester Loria Group, exclusive licensing agent for Baby Genius, master toy partner Battat manufactured the complete line of Baby Genius learning and development toys for pre-schoolers ages 2-5.

There is so much to do for a new puppy – feed her, listen to her heart, trim her nails and giver her lots of cuddles. The excitement begins when a child opens the pet carrier door and hears Melody’s playful theme song. Melody brings happiness into everyone’s lives with her sweet disposition and endless smile. She is an affectionate, constant companion to all the Baby Genius friends. Melody and all the accessories store easily inside. The Baby Genius Pet Care Center is affordably priced at $18.00 MSRP.


Wal-Mart.com USA, LLC

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About Baby Genius
Multi-award winning Baby Genius® is the premiere musical edu-tainment brand of CDs and DVDs for infants and toddlers, offering child friendly, quality content along with play patterns that nurture, stimulate and prepare children for early socialization and education. Since its launch in 1999, Baby Genius has scored award-winning success as a premiere brand boasting sales of millions of DVDs and CDs, and garnered more than one million views per month on Comcast and Cox Cable in 2008. Awards include 2008 NAPPA Honors Award, 2008 iParenting Excellent Product Award, 2008 Creative Child Preferred Choice Award, 2008 Latino DVD Awards, 2005 iParenting Media Award, Film Advisory Board Award of Excellence, Kids First! Quality Children’s Media Endorsement, Parents Magazine 2002 “Video of the Year,” and Best “Under 3” QSR Program 2004/2005 from Restaurant Magazine. The Baby Genius brand is available at most major retailers and has international exposure in over 40 countries. For brand information please visit www.babygenius.com.

About Pacific Entertainment Corporation
Pacific Entertainment Corporation (Pink Sheets:PENT) produces and distributes entertaining and educational music-based products designed to benefit the well-being of infants and young children. In addition to Baby Genius, Pacific Entertainment produces a variety of CDs and DVDs in the U.S. and licenses its brands for other product categories both nationally and internationally. Multi-award winning Baby Genius is the premiere musical edu-tainment brand offering child friendly, quality content along with play patterns that nurture, stimulate and prepare children for early socialization and education. The Baby Genius brand is available at most major retailers and has international exposure in over 40 countries. For brand information please visit www.babygenius.com.

About The Joester Loria Group
The Joester Loria Group, www.joesterloriagroup.com , is a full-service licensing and marketing agency providing its clients with a full array of services, including: strategic planning, competitive analysis, and implementation of licensing strategy, management of publicity and advertising and marketing for licensing programs. The Joester Loria Group represents Chrysler Group LLC for Jeep(r) and Chrysler; Pepsi-Cola North America for Pepsi, Mountain Dew, Aquafina and AMP; Baked Goods Leader, Entenmann's Products; BBC series Planet Earth and Life; Discovery Communications including Animal Planet, Discovery Channel, Planet Green and selected series; Mike Rowe’s brand for the working man, mikeroweWORKS; and award winning pre-school property Baby Genius.

The foregoing press announcement contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results to be materially different from any future results, performance or achievements expressed or implied by such statements. Management's expectations could be affected by, among other things, uncertainties relating to our success in judging consumer preferences, financing our operations, entering into strategic partnerships, engaging management, seasonal and period-to-period fluctuations in sales, failure to increase market share or sales, inability to service outstanding debt obligations, dependence on a limited number of customers, increased production costs or delays in production of new products, intense competition within the industry, inability to protect intellectual property in the international market for our products, changes in market condition and other matters disclosed by us in our public filings from time to time. Forward-looking statements speak only as to the date they are made. The Company does not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the statements are made.