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HABA’S TOYS MAY INSPIRE “PRETEND PLAY” BUT THERE’S NOTHING PRETEND ABOUT THEIR 2010 OPPENHEIM AWARDS

HABA

HABA Receives A Trio of 2010 Oppenheim Toy Portfolio Awards

East Windsor, NJ (October 21, 2010) – For more than 70 years HABA has been making toys that inspire children’s imagination and creativity. You could say (and you’d be right!) that they’re experts at pretend play. But the recent announcement that HABA has received both Platinum and Gold 2010 Oppenheim Toy Portfolio Awards shows there’s nothing made-up about the company’s success.

Founded in 1989 by mother and daughter child development experts, Joanne and Stephanie Oppenheim, the Oppenheims review the best in children’s media on their website (www.toyportfolio.com). Their awards have become the benchmark of excellence with both consumers and industry insiders. The Oppenheims are Contributors to NBC’s TODAY Show. Visit www.toyportfolio.com to view winners or more information and click on Stephanie’s Blog tab.

HABA Shopping Cart Caddy Here’s what the Oppenheim Toy Portfolio had to say about HABA’s products:

OPPENHEIM TOY PORTFOLIO PLATINUM AWARD
WINNER: These represent the most innovative, engaging new products of the year.

HABA Shopping Cart Caddy • Preschool • $125.00
For pretend play that is not gender specific, this birch wood cart is ideal. It is made of beautiful birch wood and has blue tires with rubber treads that roll with ease. The cart itself is fitted out with a place for a doll or teddy bear and plenty of room for the groceries. It's beautifully balanced, so that even a younger toddler who pushes it about will not have it tip. That said, the company says this is for kids 3 & up.

HABA Suitcase Sets OPPENHEIM TOY PORTFOLIO GOLD SEAL AWARD WINNER: Given to outstanding new products that enhance the lives of children.

HABA Suitcase Sets • Preschool, Early School Years • $17.00
Technically not a toy, but off the charts fun! Each set comes with three small suitcases (think lunch box size and work down from there) -- that nest into each other. Just like nesting dolls, the case within a case absolutely delighted our testers. There's a traffic themed set (just right to carrying about Hot Wheels and Matchbox cars) and a pink themed set as well. Just right for kids that are into miniature action figures/animals.


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About Oppenheim Toy Portfolio
Founded in 1989 by child development experts Joanne and Stephanie Oppenheim, the Oppenheims review the best in children’s media on their website (www.toyportfolio.com). Their awards have become the benchmark of excellence with both consumers and industry insiders. The Oppenheims are Contributors to NBC’s TODAY Show.

About HABA
HABA products can be found nationwide at over 1,000 U.S. specialty retail stores and in specialty catalogs and websites. Many of its products have been recognized with German and American awards including Parents’ Choice, National Parenting Center, Creative Child, Dr. Toy and The Oppenheim Toy Portfolio. HABA received Best Toys of the Year recognition from the TODAY Show Toy Test and has been featured in national magazines such as American Baby, Baby Talk, Fit Pregnancy, Parenting, Parents and Working Mother.

For more details, visit HABA’s informational website at www.HABAusa.com. Both of these award-winning products can be purchased at www.maukilo.com.