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Cutting-Edge Portable Electronics and Imaginative Toys Immerse Kids into the Disney Magic This Holiday Season
From Disney Mix Max Personal Media Players and Digital Cameras to Pirates of the Caribbean, Disney Fairies and Mickey Mouse Clubhouse Toys, Disney Has Something to Delight Every Child on Your List

BURBANK - October 23, 2006 - Disney's huge summer theatrical releases, along with an equally impressive Fall DVD schedule, have inspired an array of new toys and electronics featuring beloved characters, as well as all-new characters and stories. From Disney*Pixar's Cars to Pirates of the Caribbean: Dead Man's Chest to the first ever Special-Edition DVD release of The Little Mermaid and Disney Channel's new Mickey Mouse Clubhouse series, Disney offers compelling content for boys, girls and pre-schoolers. This holiday, Disney Consumer Products will bring these characters and stories alive with a wide assortment of cutting-edge electronics and imaginative toys sure to top kids wish lists.

"For kids, it is about embracing the Disney lifestyle. They want to immerse themselves into these stories and characters long after they leave the movie theatre or finish reading the books," said Andy Mooney, chairman, Disney Consumer Products. "Between Cars and Pirates of the Caribbean for boys, Little Mermaid and Disney Fairies for girls and Mickey Mouse Clubhouse for pre-schoolers, we know our content is strong, and this combined with innovative product will create must-have gifts this holiday season."

Disney offers the following holiday gift ideas to delight every child on your list:

Hours of fun and interactive entertainment "on-the go" with new line of Disney Electronics:

Disney Mix Line This new line of portable entertainment for kids ages six and older will keep them entertained for hours.

    Disney Mix Max: A portable, personal entertainment system to play music, movies, TV shows, music videos and digital photos on-the-go. Features a 2.2-inch color LCD display and 512 MB of internal memory (expandable to 2 GB via add-on SD cards) and is available in a wide assortment of styles. SRP $99.99 and available in October at retailers including Target, Best Buy, Toys 'R' Us, Limited Too and The Disney Mix Max lets kids plug-and-play full-length movies instantly by inserting Disney Max Clips from Buena Vista Home Entertainment, including the wildly popular Disney Channel original hit, High School Musical. SRP $19.99, available at Target and It also plays Disney Mix Clip music cards featuring full-length hit albums from Walt Disney Records and Hollywood Records.

    Disney Mix Stick Audio Player and accessories: This best-selling digital audio/MP3 player for kids features 512 MB internal memory (expandable to 2 GB via SD/MMC slot) and is available in a variety of designs including three new ones: Cars, Nightmare Before Christmas and Pirates of the Caribbean. SRP $49.99, available at Target, Sears, Kmart, Toys 'R' Us, Also available are Disney Mix Clips, postage stamp-sized memory cards which hold a full CD of music and feature easy, plug & play operation ? new titles this fall include High School Musical Soundtrack, DisneyMania 4, Jams 8 and Raven Too. SRP $14.99, available at Target and The Disney Mix Stick Jam Stand, a stereo and battery re-charger featuring hi-fi stereo sound and speakers, is the perfect complementing accessory, SRP $39.99, available now at Target and

    Disney Mix Micro: A stylish mini-version of the original Mix Stick supports Mix Clips and WMA/MP3 audio files. Easier than downloading, the Mix Micro requires no computer access so kids can listen to music right away with plug and play Mix Clips. Available designs include Blue Chrome and Disney Princess. The Mix Micro supports WMA audio files and features an SD/MMC slot and a 3.5mm headphone jack; it includes stereo ear buds and a lanyard. It uses one AAA battery (sold separately). SRP $19.99, available this fall at Rite Aid,, Disney Parks & Resorts.

Disney Pix Click Line
    This holiday season parents will enjoy watching as their child's creativity comes alive with Disney's new line of digital cameras featuring Disney Pix™, a proprietary and interactive editing software suite that lets kids create colorful photos and graphics with beloved Disney characters. The line will be available this fall, with suggested pricing ranging from $19.99 to $99.99 and will be available at retailers including Best Buy, Toys 'R' Us, Limited Too ,, and KB Toys
Disney Game It!
    Disney enters the video game hardware market with its first video game player designed especially for kids six and older. Disney Game It! will bring kids hours of fun at home and on the road, as the portable player can also be plugged in to a TV set. Pre-loaded with 12 games from Buena Vista Games, Disney Game It! features 2.5 in. resolution LCD screen and is available in two designs: Classic Pals and Princess Pals. "Classic Pals" features easy to play games with classic characters, including Mickey Mouse and Donald Duck. "Princess Pals" features characters from beloved films in pick-up-and-play games. Also available are Game It! Starter Kits, which offer accessories, including interchangeable faceplates, carrying case and A/V cables, for an SRP of $14.95. Disney Game It! SRP $34.99, available this fall at major retailers nationwide.
Character Themed Electronics
    Disney Cars Electronics Line: Transport kids onto the racetrack in their own bedrooms with this new, fun line of electronics featuring a color TV/DVD Combo, a portable boombox, a lamp/alarm clock and a Mix Stick player inspired by main character, Lightning McQueen. Available now, the line ranges in price from $29.99 to $159.99 and is available at Target, Sears, Kmart, Toys 'R' Us, and

    Little Mermaid Electronics: In celebration of the first-ever DVD release of The Little Mermaid Platinum edition in October, Disney Electronics has designed a limited edition line of Ariel-themed products that will transform her room into a dreamy sea palace. Choose from a water-resistant boom-box or a personal CD player. Both products feature a clam-shaped design in a colorful light aqua with lavender accents. The boom-box has a convenient carrying handle and plays CD/CD-R/RW discs through stereo speakers, it also features an AM/FM tuner with digital display, rubberized, water-resistant controls and uses (6) "C" size batteries (sold separately), an AC cord is included. The personal CD player features 60-second motion proof shock protection, CD/CD-R/RW playback, LCD display, dual headphone inputs, and a base boost; includes one set of stereo wrap-around headphones; requires two "AA" batteries (not included). SRP of boom-box, $39.99 and CD player, $24.99. Both are available this fall at Toys 'R' Us.

Imaginative and Interactive Toys for Boys, Girls and Pre-schoolers:


    Name That Song Mickey: This soft, huggable Mickey plush comes with a wireless keyboard for hours of creative play. Kids sing and learn to play more than 20 classic songs with Mickey through number and color combinations, as well as compose their own creation that Mickey will sing back. Mickey also sings when you press his hand - no keyboard needed. Ages 3+. $29.99 SRP - available at, Toys 'R' Us, Kmart, Meijer, Shopko and

    Mickey Mouse Clubhouse Playset: Kids will have fun playing and problem solving with Mickey and his friends as they enhance key developmental skills. This expandable playset features characters and signature gadgets from the hit television series. New "animatronic" technology allows figures to recognize and interact with each other playset comes with a Talkin' Bobbin' Mickey figure. Ages 3+. $39.99 SRP - available at Wal-Mart, Toys 'R' Us, Kmart, Meijer, Shopko and

    3.5" Pixie Hideaway Playset: Pixie Hideaway homes let girls discover something different about each of their favorite Disney Fairies. Each playset comes with one doll and a unique activity based on that fairy's talent ? with Tinker Bell's "Fix-It Corner" girls can make friendship bracelets; Bess' "Artist Studio" lets girls sketch drawings; and in Rani's "Coral Cove" girls can magically change the color of Rani's headboard with water, which is also a real hair accessory. Each set includes a "Meet the Fairies" Collectible Pixie Card. Ages 4+. $19.99 SRP - available at major retailers nationwide.

    Disney Fairies Friends Set: Each set includes two poseable 3.5" dolls with pixie-dusted wings that flutter, a flower stand, one "Meet the Fairies" collectible pixie card and an interactive DVD storybook. DVD features an original Disney Fairies story about their adventures in Pixie Hollow, as well as interactive games and bios. Four styles are available: Tinker Bell and Queen Clarion, Rani and Prilla, Lily and Bess, Beck and Fira. Ages 4+. $12.99 SRP - available at major retailers nationwide.

    Shimmer Lights Ariel: This beautiful shimmering Ariel doll has a tail, which changes colors as it shimmers away. The doll is waterproof, making it ideal for bath time play and normal play. Ariel sings songs and speaks phrases. Ages 3+. $19.99 SRP - available at major retailers nationwide.

    Little Mermaid Magical Talking Salon: Little ladies can join Ariel in an underwater hairstyling session with this interactive salon. Child-sized vanity with stool includes molded compartments, working drawer, play sink and hair accessories. Ariel's image magically appears in the special light-up mirror, and the vanity includes a unique voice recognition feature, so girls can actually talk to Ariel. Ages 3+. $69.99 SRP - available at major retailers nationwide.

    Ultimate Black Pearl Playset: An incredible 3 ½' playset version of Jack Sparrow's ship full of features and play options. Includes electronic SFX and lights, firing cannons, collapsing mast, zip line, exploding battle damage, brig, captain's quarters and more. Ages 6+. $49.99 SRP - available at major retailers nationwide.
    Mountain Challenge Trackset: Kids can load their favorite Cars characters onto the Mountain Challenge Trackset and watch it shake with fun-filled action. They will love guiding their cars through wacky curves, dangerous drawbridges and crazy windmills. The playset comes with one Lightning McQueen die-cast car. Ages 5+. $36.99 SRP - available at major retailers nationwide.
    Turbo Tail Tigger: Turbo Tail Tigger bounces around on his coiled tail and sings his signature song, "The Wonderful Thing About Tiggers" when his hand is squeezed. The Tigger doll also says funny phrases and makes wacky noises. Ages 18 months+. $24.99 SRP - available at major retailers nationwide.
    Dragon Rootcore Command Center: This complex playset will keep boys entertained for hours. They can attach their Power Rangers Mystic Force vehicles and cycles to the special launcher and watch them race away to fight evil. Playset includes two play modes -- Dragon Tower Mode and Dragon Train Mode ? and features firing missiles, railways and light up effects. Comes with 5" Power Ranger and Evil Space Alien figures and vehicle launcher. Ages 3+. $39.99 SRP - available at major retailers nationwide.

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About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books to interactive games, food and beverages, stationery, electronics and animation art. This is accomplished through the work of DCP's various lines of business: Disney Toys, Disney Softlines, Disney Home, Disney Food, Health & Beauty, Disney Stationery, Disney Publishing, Buena Vista Games, Baby Einstein, the Muppets Holding Company and Disney Shopping, Inc.'s catalog and Website - The Disney Store, which debuted in 1987, also falls under DCP, through stores currently owned and operated by unaffiliated third parties under licensing agreements in North America and Japan, and wholly owned stores in Europe. For more information about DCP, please visit our web site at USA, LLC