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TOYS"R"US® TO OFFER ITS MORE THAN 24 MILLION LOYALTY PROGRAM MEMBERS, AND NEW PARTICIPANTS, ITS BIGGEST REWARDS EVER WITH 10 PERCENT BACK ON HOLIDAY PURCHASES

Approximately 2 Million Customers Joined Rewards“R”Us Last Holiday Season to Take Advantage of this Value-Added Opportunity; For Even More Savings this Year, Loyalty Members Can Also Earn a 2012 Rewards“R”Us Super Savers Pass When They Spend $200 or More From Sunday, October 30 Through Christmas Eve


WAYNE, NJ (October 25, 2011) – Toys“R”Us, Inc. today announced it will once again offer 10 percent back on purchases made by new and current members of its loyalty program, Rewards“R”Us®, this holiday season. Beginning Sunday, October 30 through Christmas Eve, Rewards“R”Us members can earn 10 percent back in “R”Us Dollars for every dollar spent on qualifying purchases.* Members can participate in this special promotion by presenting their loyalty card at any “R”Us store nationwide or entering their loyalty number online at Toysrus.com or Babiesrus.com. “R”Us Dollars earned will be delivered to members via e-mail in January and can be used toward savings on future in-store purchases.** During the 2010 holiday season, approximately 2 million customers joined Rewards“R”Us to take advantage of the 10 percent back promotion.

New for this holiday season, Rewards“R”Us members can also earn a complimentary 2012 Super Savers Pass when they spend $200 or more beginning Sunday, October 30 through Saturday, December 24. The Super Savers Pass offers members more than $100 in savings, including exclusive coupons sent via e-mail each month in 2012.   

“Since its introduction in 2008, our Rewards“R”Us program has grown to more than 24 million members, and we continue to look for ways to reward these loyal customers with special savings and value-added opportunities all year long,” said Greg Ahearn, Chief Marketing Officer, Toys“R”Us, U.S. “By once again offering 10 percent back on holiday purchases, and with the introduction of the 2012 Super Savers Pass, Toys“R”Us is launching its biggest rewards ever for our best and most frequent shoppers this Christmas.”

Customers who want to make smaller payments over time and still take advantage of the 10 percent back offer can earn holiday rewards on layaway purchases.*** Since 2009, the company has offered layaway for “big gift” items such as bikes, swing sets, dollhouses, play kitchens and more. This year, Toys“R”Us expanded its layaway program to include all playthings in 450 of its approximately 600 Toys“R”Us stores nationwide.**** In order to guarantee that items are made available by Christmas, all layaway orders for toys must be paid in full by December 4.

Customers can sign up for this complimentary program at any “R”Us store nationwide or online at Toysrus.com/Rewards. Rewards“R”Us is open to anyone with no credit approval required. Once enrolled, members can take advantage of a variety of exclusive benefits and promotions, including:

  • Returns made easy, as Toys“R”Us® sales associates can look up any member’s transaction simply by rescanning the shopper’s Rewards“R”Us card. All members have to do is remember to scan their card each and every time they shop with “R”Us.*****
  • Exclusive members-only shopping events, during which they have special access to in-store sales and special offers.
  • Diaper Rewards and Formula Rewards, allowing members to earn free diapers and formula when a certain quantity is purchased.
  • Free greeting card from American Greetings® when five cards are purchased.
  • LeapFrog®Rewards, providing members the opportunity to receive one free LeapFrog book or game when four are purchased within a 12-month period, with certain exclusions.
  • Registry Rewards, which enables baby registrants who are also Rewards“R”Us members to earn rewards for all qualifying purchases friends and family make from their registries. Gift-givers who are Rewards“R”Us members also earn rewards for their purchases.

In addition, throughout the holiday season, Rewards“R”Us members will have the opportunity to participate in exclusive members-only promotions. For example, members will receive a complimentary Skylanders figure when they spend a total of $100 on in-store Skylanders purchases now through Christmas Eve, while supplies last.******

To take full advantage of Rewards“R”Us, members can visit the program’s dedicated website, Toysrus.com/Rewards, and register their membership to keep track of purchases and reward status, find out about the latest promotions and exclusive offers and view and print reward certificates.


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 *Customers who spend $500 or more will earn the maximum reward of $50 in “R”Us Dollars.Qualifying purchases exclude gift cards, shipping and handling charges and reward-eligible greeting cards, formula and diapers. Reward certificates cannot be used to purchase or cover the cost of diapers, formula, gift cards, photo studios, video game hardware, video games, video game accessories, Apple products, Motherhood Maternity, Buyer Protection Plan, assembly fee, breast-pump rental fee, delivery fee, and shipping and handling.
**Valid dates may vary on reward certificates.
***Some exclusions apply. See store for details. Layaway purchases do not qualify until items are paid for in full.
****Toys“R”Us Express and Outlet stores do not participate in the company’s layaway program.
*****Standard return policies apply.
******Quantities limited; no rain checks. Membership number must be presented at time of purchase to receive offer. Free figure certificate will be provided to earners via e-mail.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 875 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 520 international stores and over 200 licensed stores in 34 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.