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Little Builder Rattle Blocs


LITTLE BUILDER RATTLE BLOCS WIN A SILVER BY CAPTIVATING PARENTS' CHOICE JUDGES

Tiny Wooden Marble Inside Blocks Shakes Things Up At Playtime!

Tampa, FL (October 25, 2011) - Toymaker CitiBlocs has been winning awards since they came on the scene three years ago with their eco-friendly wooden building blocks. This season, their newest thicker blocks designed for the youngest little fingers captivated the judges at the Parents' Choice Awards. The added surprise of a wooden marble inside some of the Little Builder Rattle Blocs earned CitiBlocs a prestigious Fall 2011 Parents' Choice Silver Honor for Toys.

Since 1978, the Parents' Choice Awards Committee evaluation process offers objectivity, respect and expertise - and all with a sense of humor. They understand that learning at any age should also be fun. But being recognized by Parents' Choice isn't easy. Only a mere 20% of those items submitted to their awards program ever receives a commendation, of any type. Earning a Silver Honor is even more elusive—only nine products total won the Silver award for Toys.

For CitiBlocs' Little Builder Rattle Blocs, the decision was easy! In their evaluation, one judge wrote: ...a clever take on a traditional favorite. Simple design additions to a tried and true toy -- the wooden building block -- give it a whole new dimension. As a city dweller, my child instantly recognized the simple colorful squares on the blocks as windows and doors. He jumped right into building skyscrapers and whole villages, putting the steps in front of the buildings and adding the roof. The rattle inside of the blocks made for a fun addition to our play. "Instruments!" exclaimed my son when he heard the rattle. CitiBlocs is a creative, easy to grow with toy. I could easily see us adding more from this series to expand our options for play.

This is not the first industry prize for CitiBlocs' toddler building set. Earlier this year Dr. Toy awarded the Little Builder Rattle Blocs not one but three distinct honors: 10 Best Toys of 2011, 100 Best Products & Best Vacation Children's Product.

CitiBlocs Little Builder Rattle Blocs ~ Ages 2+ ~ $ 35
This sweet 22-piece set gets future engineers or architects dreaming big. Rattle blocks, steps and triangular roof pieces are chunky for little fingers and hollow - with a wooden marble that makes a rattle sound tucked inside! With no small parts and made of water-based paints, these pine pieces make a perfect first building block set. Comes with 4 Steps, 4 Squares, 4 Roofs, and 10 Rattle Blocks tucked in a reusable canister.

For more information on the entire CitiBlocs line, visit www.citiblocs.com.


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ABOUT CITIBLOCS
With a kit to fit every playroom, parents, schools and youth leaders can choose one of many block boxes including the ambitious 1,000-piece wooden block set. CitiBlocs are available everywhere: online at CitiBlocsStore.com, www.fatbraintoys.com, specialty toy etailers, Toys “R” Us and other national chains. CitiBlocs are made of New Zealand pine grown in certified, sustainable forests and precision-cut in a family-owned factory in China. For more information and inspiration to budding builders, visit their website at CitiBlocs.com.