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Kids Turn Toy News

SUPERSTRUCTS™ CUSTOM KITS WIN PARENTS’ CHOICE AWARDS PRESTIGIOUS SEAL

Waba Fun

Fall 2010 Recommended Toys Seal Awarded For Perfect Present Every Time

Loveland, CO (October 26, 2010) – Persnickety about presents? That’s the proud attitude of the Parents’ Choice Awards where only the best toys, games and puzzles can be named to their prestigious list. In fact, 80% of those toy companies who enter the competition leave empty-handed. So the cheers and whistles at WABA Fun, makers of Superstructs™ construction toys that 'pop' between the rods and joints, were heard loud and clear. Their new product, Superstructs Custom Kits, was recognized with a 2010 Parents’ Choice Foundation Recommended Seal.

For those in the know, Parents’ Choice Awards is the nation's oldest nonprofit program created to recognize quality children's media. Awards are given in one of the six levels: Gold, Silver, Recommended, Approved, Classic and Fun Stuff. The Parents' Choice Recommended Seal indicates that judges found the product distinguished enough to give it a notch above "Approval" rating – thus giving approval and thorough recommendation for reasons of production, appeal and fulfillment of its clear intent.

The why-didn’t-someone-think-of-this-before Superstructs Custom Kits guarantee giving a personalized present to a precious child. With just a few clicks, the easy online system allows grownups to design and customize their own toy building set and make the perfect gift for a young builder. Created entirely in-house at manufacturer WABA Fun’s factory, the Custom Kits system is the first of its kind to combine awardwinning toy design with user personalization to make the perfect gift. Wish a child a Merry Christmas, Happy Hanukkah, Congratulations or Happy Birthday featuring their name, imprinted right on the toy box!

Gift givers can select from over 24,000 possible combinations to give to an inquisitive child. Here’s what Parents’ Choice judges had to say:

Superstructs Custom Kits Superstructs Custom Kits • Ages 3+ • $9.95 and up
Parents’ Choice Recommended Award • Fall 2010 Toys
An update to Superstructs' versatile building sets, Superstructs Custom Kits allow parents or other gift givers to compile a set of models and ship them together in a box customized with a child's name and message - from “Way to Go!” to “Happy Birthday.” Building sets include vehicle-oriented models, including a dune buggy, forklift, jet, motorcycle, and more.

In addition to the Parents’ Choice Award, the custom kits wowed industry maven Dr. Toy who bestowed two prizes -- Dr. Toy 100 Best Children’s Products for 2010 and Dr. Toy 10 Best Creative Products for 2010 – to manufacturer WABA Fun this month.


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About WABA Fun and Superstructs
WABA Fun designs, manufactures and markets educational children's toys under the Superstructs™, Moon Sand®, and Bubber® brand names. Award-winning Superstructs, Moon Sand, and Bubber sets are available through education and specialty toy retailers, mass market, catalog and online retailers. WABA Fun develops products that inspire imagination and encourage children to be creative with their own playtime. To learn more about these unique tools for creative learning, visit www.superstructs.com.