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Kids Turn Toy News

Cahootie® Partners with Animal Planet to Launch Animal-Themed Iconic Game in North America

Cahootie - Wishes & Dreams Game

Cahootie® Uncovers a World of Learning and Fun in the Palm of your Hand

IRVINE, Calif. --(Business Wire)-- Nov 02, 2009 Cahootie®, the modern-day reincarnation of the iconic, handmade “cootie-catcher” and “fortune-teller” games of the past, announced today a partnership with Animal Planet to develop a new line of educational, animal-themed games featuring engaging questions and challenges about the species of the world. The agreement was brokered by Animal Planet’s licensing agent, the Joester Loria Group (JLG) and is North American based only.

A new, educational rendition of the beloved childhood tradition, Animal Planet Cahooties are made of pre-folded, rip-resistant laminated paper with bold, colorful photographs from Animal Planet. Eye-catching packaging includes interchangeable stickers that fit one of four animal themes, Dogs Rule!, Cats Rule!, Sea Creatures and Endangered Creatures.

This conversation-starter game allows users to learn fun facts about their favorite animals and discover species they never knew existed. Creating a unique experience for each participant, users insert index fingers and thumbs into the pockets of the palm-sized toys and embark on the timeless practice of opening and closing the game piece until their Cahootie selection is made.

“By partnering with Animal Planet, we have created a line of exceptional Cahooties that will respond to young people’s love of animals and nature and help them increase their knowledge and understanding of many species,” said Cahootie CEO Blythe Jack. “The new Animal Planet Cahootie games will encourage kids and their families to interact with a fun and nostalgic game in a new and imaginative way.”

“We are always looking for new ways to engage today’s youth and spark their interest in animals and their environment,” says Elizabeth Bakacs, Vice President of Licensing for Animal Planet. “This partnership allows us to do just that in a very unique way which will stimulate their curiosity.”

Recommended for ages seven and up, the new Animal Planet Cahootie games will be available in stores in early 2010 at retailers nationwide and online for U.S. MSRP of $6.99. For more information, visit www.Cahootie.com.

A portion of the proceeds from the purchase of Animal Planet Cahooties will benefit the principal partners of R.O.A.R. (Reach Out. Act. Respond.), Animal Planet’s national campaign that, together with leading animal organizations, leads the way in taking action and being a voice for animals.


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About Cahootie
Cahootie's mission is to expand upon and enhance the timeless and iconic folded paper fortune telling game that children have played around the world for generations. Through our award-winning products, we aim to deliver an experience of fun, learning and connection across family and friends of all ages and backgrounds. Available nationally through Amazon, Justice Stores and select Hallmark stores, Cahootie continues to develop engaging new products for tweens that promote self-esteem through positive messaging and empowering conversation. Cahootie® is a registered trademark of Cahootie LLC and a patent is pending with the United States Patent & Trademark Office. For more information, visit www.Cahootie.com.

About Animal Planet
Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets www.animalplanet.com , the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com , the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

About The Joester Loria Group
The Joester Loria Group, www.joesterloriagroup.com , is a full-service licensing and marketing agency providing its clients with a full array of services, including: strategic planning, competitive analysis, and implementation of licensing strategy, management of publicity and advertising and marketing for licensing programs. The Joester Loria Group represents Chrysler Group LLC for Jeep(r) and Chrysler; Pepsi-Cola North America for Pepsi, Mountain Dew, Aquafina and AMP; Baked Goods Leader, Entenmann's Products; BBC series Planet Earth and Life; Discovery Communications including Animal Planet, Discovery Channel, Planet Green and selected series; Mike Rowe’s brand for the working man, mikeroweWORKS; and award winning pre-school property Baby Genius.