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Evolution Toy Manufacturer Asks Kids “What Is Evolution?” to Celebrate a Landmark Anniversary This Month
Pawtucket, RI (November 4, 2009) – Timed to coincide with the 150th anniversary of the publication of Charles Darwin’s “The Origin of Species,” Charlie’s Playhouse is encouraging parents to ask their kids one simple question: “What is evolution?” Launched today and lasting for three weeks, the “Ask the Kids Project” spotlights kids’ knowledge of evolution and is designed to spark discussions in family rooms across the country.
The project will culminate on November 24th, the anniversary of “Origin of Species,” with the release of a professionally-edited video compilation of kids’ responses to the question “What is evolution?” Kids’ recent answers include: “Isn’t that something about the evolutionary war?” and “The first living things appeared, like Medusa and the first fish.”
The purpose of the Ask the Kids Project is not to tally “correct” or “incorrect” responses, but to touch off a lively discussion between parents and children about evolution. The hope is that when parents hear their children’s responses – sometimes hilariously off the mark -- they’ll take the opportunity to discuss evolution more accurately. Charlie’s Playhouse recommends books, products, and websites that can support a kid-friendly discussion of evolution.
The Ask the Kids Project is now live at http://www.charliesplayhouse.com/ask-the-kids.php. To thank parents who submit a child’s response, Charlie’s Playhouse is offering a 10% coupon for written responses and a 20% coupon for video submissions. Instructions and a parental release form can be found on the Charlie’s Playhouse website. The video will be posted to www.CharliesPlayhouse.com and on YouTube, and no names or ages will be used. The submission deadline is Nov. 16.
In 2008, Charlie’s Playhouse introduced the first evolution-themed products for children. Before then, plenty of dinosaur and science toys existed, but none explored biological evolution. Charlie’s Playhouse, affectionately named after Charles “Charlie” Darwin, aims to introduce kids to evolution, natural selection, and Darwin’s life through fun playthings and online resources.
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ABOUT CHARLIE’S PLAYHOUSE
Rhode Island-based Charlie’s Playhouse LLC makes the first-ever games and toys that teach children about evolution, natural selection and Charles Darwin. The company was founded by scientist and mom Kate Miller, Ph.D., after she was unable to find fun, educational products for her two young sons that addressed evolution.
Dr. Miller is a consultant to the Evolution Readiness Project at Concord Consortium in Concord, MA. Funded by the National Science Foundation, the project is creating a computer-based curriculum to teach fourth graders about evolution, to be tested in a dozen schools in MA, TX and MO.
Prior to founding Charlie’s Playhouse, Dr. Miller researched women’s reproductive health in sub-Saharan Africa and the United States. She holds a Ph.D. in demography from the University of Pennsylvania and a Masters of Public Health from Columbia University. Visit www.charliesplayhouse.com for more information.