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Barnes & Noble Kids: An Online Store with a New Look and Broader Selection to Inspire Young Curious Minds, Just in Time for the Holidays

LeapFrog Fridge Phonics Magnetic Letter Set & Fridge Farm Shopping Made Easier Than Ever With New Search Tools; Holiday Top Ten Lists and Collections of the Best Books, Toys and Games Handpicked by Our Experts

NEW YORK --(Business Wire)-- Nov 09, 2009 Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today unveiled its newly designed online B&N Kids Store just in time for the holidays at BN.com (www.barnesandnoble.com), offering parents more ways to inspire their children, with tools to easily find the right book based on a child’s reading level, age and favorite series; holiday top ten lists and collections of the best books, toys, and games handpicked by our experts. The new B&N Kids Store (www.bn.com/kids) features a comprehensive selection of fun and educational development products including award-winning toys and games, workbooks, DVDs and music selections.

To celebrate the new B&N Kids Store, anyone can enter the “Barnes & Noble Inspiration Sweepstakes” from now through December 16, for a daily chance to win a Barnes & Noble.com Online Gift Certificate. Winners can choose from the vast online selection of books, toys and games at B&N Kids that will inspire children with a love of reading and learning.

What will make shopping so much easier for parents at B&N Kids is that they can now quickly find books matched to their child’s reading level, age and Lexile® score. They can also see all the titles in favorite children’s series and sort them by popularity; as well as find school books, workbooks, class materials and learning toys organized by grade and subject. And, parents can also shop our editor’s handpicked collections of the best books, toys and games for every age and browse current children’s bestseller lists. The Barnes & Noble Holiday Gift Guide (www.bn.com/holiday) also features the top books, toys and games for kids’ holiday gifts recommended by the children’s experts at B&N Kids.

The B&N Kids Top Ten for children’s books are:
  • Fancy Nancy: Splendiferous Christmas
  • The Silver Spoon for Children
  • A Light in the Attic: Special Edition
  • The Nutcracker
  • A Christmas Carol (Sterling Unabridged Classics Series)
  • The Magician's Elephant
  • The Polar Express
  • The Little Prince
  • The Snowy Day
  • Julie Andrews' Collection of Poems, Songs, and Lullabies

The B&N Kids Top Ten for children’s toys are:
  • Puzzle Stacker
  • Bilibo- Orange
  • Crazy Forts
  • The Earth Puzzleball
  • Sleep Sheep
  • Automoblox Mini 3-Pack
  • Groovie Blocks
  • Shrinky Dinks, Friends, Fashion and Fun
  • Tag Reading System
  • LEGO Mindstorms NXT 2.0

The B&N Kids Top Ten for games are:

In addition to more than 100,000 children’s books, toys and games, B&N Kids provides original and exclusive content. “Letter Blocks” is an interactive blog featuring news and ideas about children’s books and reading with frequent posts from parents and authors. Barnes & Noble’s “Family Room” book club is a free discussion forum for parents and others interested in talking about kids books and literary issues. Barnes & Noble Studio and the Barnes & Noble Studio children’s channel include interviews with Mike Lupica, author of Million-Dollar Throw; Glenn Beck on the picture book adaptation of The Christmas Sweater, and trailers for The Christmas Sweater and Wicked: The Musical.

Parents can save as they inspire a love of learning and reading in their children with B&N Kids special offers and the online “Deal of the Day.” Currently, featured offers include a B&N exclusive Wooden Snowman Stacker, only $5.95 with the purchase of any two children’s books, while supplies last; and a sale on Children’s Unabridged Classics, three for $19.95.


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About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 774 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 624 college bookstores serving nearly 4 million students and over 250,000 faculty members at colleges and universities across the United States. Barnes & Noble is the nation’s top bookseller brand for the sixth year in a row, as determined by a combination of the brand’s performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features hundreds of thousands of titles in its eBookstore (www.bn.com/ebooks). Customers can buy and read eBooks on a wide range of platforms, including the iPhone and iPod touch, BlackBerry® smartphones, as well as most Windows® and Mac® laptops or full-sized desktop computers.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.

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