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Brighter Minds Media and 2D BOY Release World of Goo, Award-Winning Physics-Based Game For PC/MAC

World of Goo

COLUMBUS, Ohio --(Business Wire)-- Nov 12, 2008 Brighter Minds Media, LLC (Brighter Minds), a wholly-owned subsidiary of Brighter Minds Media Inc. (The Company)(TSX VENTURE: BRI), launches World of Goo, a groundbreaking new addition to the gaming world developed by 2D BOY.

Winner of the 2008 Independent Games Festival award for Design Innovation and Technical Excellence, World of Goo is a physics-based construction game for all ages which challenges its players to overcome obstacles and gravity by creating structures made of innocent goo balls. Goo balls live in the beautiful World of Goo and don’t realize that they are in the game and extremely delicious. Users test and refine logistical skill in this innovative five-chapter story for Mac, PC and WiiWare.

2D BOY, a California-based team of two former Electronic Arts employees, Kyle Gabler and Ron Carmel, created World of Goo while utilizing free wi-fi coffee shops in their hometown of San Francisco. With the entrepreneurial spirit and innovation of the independent 2D BOY team and a “no money but a whole lot of ‘love,’” mantra, 2D BOY and World of Goo are receiving critical acclaim.

    Cute, ingenious, & heartwarming - PCGamer
    Instantly charismatic - Eurogamer
    World of Goo has made me a more complete person - Penny Arcade
    Brilliant, stunning and ridiculously fun - IGN

World of Goo is now available for purchase at or download at and

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About Brighter Minds Media
Brighter Minds is a publisher of online and multimedia products for the entire family with a focus on creating wholesome and educational online games for children. Brighter Minds is also proud to offer a popular line of retail products including software, DVD games and books which are available at major retailers across the United States and Canada. Each of the company’s products incorporate well-known brands such as Bob the BuilderTM, CaillouTM, Marvel HeroesTM. Brighter Minds is based in Columbus, Ohio and is publicly traded on the TSX Venture Exchange (TSX VENTURE: BRI)

About 2D BOY
2D BOY is a core team of two guys, Ron Carmel and Kyle Gabler. Their swanky San Francisco office is whichever free wi-fi coffee shop they wander into on a given day. Kyle Gabler is one of the guys behind the Experimental Gameplay Project, and recently a game designer and magic rapid prototyper with Maxis & EA. Ron Carmel was previously a game developer with EA's Before that, he developed visual fx software and immersive haptic simulations. Together, they are an unstoppable force on the front lines of the indie revolution.