The Power Is On In The Big Apple
Power Rangers’ First Stop To Save The World: The 84th Macy’s Thanksgiving Day Parade
LOS ANGELES (October 28, 2010) Rangers together, Samurai forever! The universe’s most successful kids action series returns with a bang when the Samurai Power Rangers descend upon the streets of New York during the 84th Macy’s Thanksgiving Day Parade on November 25th. Utilizing their Samurai powers which give them control over the elements of Fire, Water, Sky, Forest, and Earth, the Rangers will embark on their first journey together as they escort the World balloon through the streets of Manhattan.
Recently acquired by Saban Brands, the parade marks the first-ever U.S. appearance of the five Samurai Power Rangers as they gear-up for the premiere of their new television show. Forty episodes of “Power Rangers Samurai” are currently in production and will air on Nickelodeon and Nicktoons in North America, premiering in early 2011. After the parade, fans can tune in to Nickelodeon for a special first look at the new series.
Following its introduction in 1993, “Power Rangers” quickly became the most watched children’s television program in the United States. Emphasizing the importance of teamwork, responsibility and helping others by following the adventures of a group of ordinary young people who “morphed” into superheroes, the series was seen in more than 60 countries, translated into numerous languages, and was a mainstay in the most prominent international children’s programming blocks.
The 84th Macy’s Thanksgiving Day Parade kicks off on Thursday, November 25, 2010 and is broadcast nationally on NBC-TV, from 9 A.M. to 12 P.M., in all time zones.
News | Toy News
About Saban Capital Group
Saban Capital Group (“SCG”) is a leading private investment firm based in Los Angeles specializing in the media, entertainment and communications industries. Established in 2001 by Haim Saban, the firm makes both controlling and minority investments in public and private companies and takes an active role in its portfolio companies. SCG’s current private equity investments include Univision (the premier Spanish-language media company in the US) and Tiger Gate Entertainment (a joint venture with Lionsgate to operate branded pay television channels across Asia). Saban Brands LLC, an affiliate of SCG, was formed in 2010 to acquire, manage and license entertainment properties and consumer brands across media and consumer platforms globally, and currently holds the rights to Power Rangers and Paul Frank Industries in its portfolio. In addition, SCG actively manages a globally diversified portfolio of investments across public equities, credit, alternative investments, and real property assets. For more information, please visit www.Saban.com.
About Saban Brands
Formed in 2010 as a subsidiary of Saban Capital, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company’s experience, track record and capabilities in growing and monetizing consumer brands. SB applies a strategic transmedia management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB is led by a superior management team with decades of experience in licensing, marketing and finance. Visit www.sabanbrands.com
About the Macy’s Thanksgiving Day Parade
With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For more than 80 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons. For more information on the Macy’s Parade please visit www.macysparade.com or call the Parade hotline at (212) 494-4495.