MP3 Players and Gaming Devices Top Teens' Consumer Electronics Wish Lists This Holiday Season
ARLINGTON, Va. --(Business Wire)-- Nov. 20, 2006 MP3 players continue to reign at the top of teens' holiday wish lists, just above video game systems, according to the Consumer Electronics Association's (CEA(R)) 3rd Annual Teen Holiday Survey. Portable gaming devices, computers and cell phones round out the top five consumer electronics (CE) devices teens are asking for this holiday season.
"This will mark yet another strong year in the growing phenomenon of portable digital audio devices, especially among the teen market," said Sean Wargo, CEA's director of industry analysis. "In fact, CEA expects more than 33 million units of MP3 devices will ship this year."
The percentage of teens wanting a portable digital audio device, has doubled, rising from 8 percent to 16 percent since 2004. Video game systems have been at a steady 14 percent for the past two years, showing teens' interest in video game systems is not wavering.
Parents' impressions of their kids' wishes put video games near the top of the list, an accurate assumption given the launch of two new game consoles this season. Portable gaming devices and cell phones also qualify as hot holiday gifts again this year.
While parents may be buying the technologies atop their teens' wish list, a striking 41 percent of teens plan to pay for all or most of the gifts they give with their own cash this holiday season. Another 45 percent will pay for at least some of them. These results have the net effect of creating a much larger potential sales volume than what may be apparent from the adult data alone.
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This 13th Annual Holiday Purchase Survey, November 2006, was conducted between September 28 and October 1, 2006. The quantitative study was administrated via telephone interview to a random national sample of 505 U.S. teens 12 to 17 years of age. It was designed and formulated by CEA Market Research, the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer electronics industry. Please source any information cited to the Consumer Electronics Association (CEA(R)). The complete study is available free to CEA member companies. Non-members may purchase the study for $999 at http://www.ebrain.org/crs/crs_all.asp.
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, digital imaging, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $125 billion in annual sales. CEA's resources are available online at http://www.CE.org, the definitive source for information about the consumer electronics industry.
CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.