New & Improved Line of Beloved Loveys Stimulate And Comfort Baby

East Windsor, N.J. (November 22, 2010) – What’s old is new again reports Kids Preferred, celebrated makers of soft plush, as it gleefully refreshes its line of infant toys known as Label Loveys™ to the delight of sales reps and specialty retailers.

Beloved by babies and moms, each satiny soft Lovey is shaped as a doll, ball, blanket or rattle edged with multiple non-looped, baby-safe labels that offer a sweet surprise – a crinkle, a teether, a chime or perhaps a new texture.

“We decided to refresh the popular line with new colors and new accents,” explains Louis Premselaar, President of Kids Preferred. “Each Label Loveys is a tactile toy that’s more than a security blanket, it actually stimulates the senses as it soothes baby. With cute-as-a-button, literally, designs and accents, the entire line makes a wonderful gift for the newest member of the family.”

Kids Preferred has always been a leader in the baby-soft toy market. Last year FAO Schwarz presented Kids Preferred with its Vendor of the Year Award for its well-designed and superior quality products. Label Loveys continues this trend of offering mix-and-match toys for the crib, stroller and on-the-go.

Now available under the Label Loveys brand name for children aged newborn and older:

Lion, Bunny & Puppy 12” Cuddle Dolls • $22
These ahh-dorable dolls are appropriately named Cute As A Button Lion, Little Diva Plush Bunny and Little Lovey Plush Puppy. It may be hard to choose just one. Take a look at the doll from head to toy for surprise tags that entertain and stimulate.

Label Loveys 12” Blanket • $15
Here’s a blankie that’s offers more than security. Babies will be mesmerized every time they touch an edge and are rewarded with a satiny touch, a crinkle or multiple textures. Choose from three styles: Cute As A Button, Little Diva and Little Lovey. Measures 12” by 12”.

12.5” Character Teether Blanket • $15
Babies can soothe their gums and emerging teeth on these delightful buddy blankets. Choose from Little Lovey Bear to Cute As A Button Alligator. The soft blanket sports crinkles, rings, textured teethers, fabrics and more to stimulate baby.

12” Comfort Cuddly • $16
Soothing and oh-so-soft Little Diva Kitty and Little Lovey Elephant are ready to play day or night, just when baby needs some comforting. Multiple textures and crinkles may get a giggle from you-know-who!

8” Chime Ball • $16
Gently roll this soft ball to baby or let her kick it around the crib. Each ball makes a chime or crinkle sound that will bring a smile to baby’s face. Choose from Little Diva, Cute As a Button or Little Lovey Pink.

11” Little Lovey Doll • $16
Baby’s first dolly can’t get any cuter than this little love. Perfect for newborns or baby’s big sister.

About Kids Preferred
Kids Preferred, LLC is dedicated to creating superior quality, innovative soft toys and gifts for children of all ages using unique, playful designs that help instill a love of learning and create everlasting childhood memories. They serve the specialty, juvenile, gift, and better department store trade. The Company’s distinctive soft and plush toys and gifts are marketed under the Company’s own Kids Preferred™ brand and through licensed brands including amazing baby™, asthma & allergy friendly®, The World of Beatrix Potter™, Madeline™, Charlie & Lola™, The World of Eric Carle™, Elmer, Guess How Much I Love You™, Harley- Davidson®, Martha Speaks™, Pat the Bunny™, The Snowman™, Between The Lions™ , Spot™ and Biscuit™. For more information, visit their website at www.kidspreferred.com.