KIDS PREFERRED™ TAGS LABEL LOVEYS FOR ITS BRIMMING TOY CHEST
New & Improved Line of Beloved Loveys Stimulate And Comfort Baby
East Windsor, N.J. (November 22, 2010) – What’s old is new again reports Kids Preferred, celebrated
makers of soft plush, as it gleefully refreshes its line of infant toys known as Label Loveys™ to the
delight of sales reps and specialty retailers.
Beloved by babies and moms, each satiny soft Lovey is shaped as a doll, ball, blanket or rattle edged
with multiple non-looped, baby-safe labels that offer a sweet surprise – a crinkle, a teether, a chime or perhaps a new texture.
“We decided to refresh the popular line with new colors and new accents,” explains Louis Premselaar,
President of Kids Preferred. “Each Label Loveys is a tactile toy that’s more than a security blanket, it actually stimulates the senses as it soothes baby. With cute-as-a-button, literally, designs and accents, the entire line makes a wonderful gift for the newest member of the family.”
Kids Preferred has always been a leader in the baby-soft toy market. Last year FAO Schwarz presented
Kids Preferred with its Vendor of the Year Award for its well-designed and superior quality products.
Label Loveys continues this trend of offering mix-and-match toys for the crib, stroller and on-the-go.
Now available under the Label Loveys brand name for children aged newborn and older:
Lion, Bunny & Puppy 12” Cuddle Dolls • $22
These ahh-dorable dolls are appropriately named Cute
As A Button Lion, Little Diva Plush Bunny and Little
Lovey Plush Puppy. It may be hard to choose just one.
Take a look at the doll from head to toy for surprise tags
that entertain and stimulate.
Label Loveys 12” Blanket • $15
Here’s a blankie that’s offers more than security.
Babies will be mesmerized every time they touch an
edge and are rewarded with a satiny touch, a crinkle or
multiple textures. Choose from three styles: Cute As A
Button, Little Diva and Little Lovey. Measures 12” by
12.5” Character Teether Blanket • $15
Babies can soothe their gums and emerging teeth on these delightful
buddy blankets. Choose from Little Lovey Bear to Cute As A Button
Alligator. The soft blanket sports crinkles, rings, textured teethers,
fabrics and more to stimulate baby.
12” Comfort Cuddly • $16
Soothing and oh-so-soft Little
Diva Kitty and Little Lovey Elephant are ready to play
day or night, just when baby needs some comforting.
Multiple textures and crinkles may get a giggle from
8” Chime Ball • $16
Gently roll this soft ball to baby or let her kick it
around the crib. Each ball makes a chime or crinkle
sound that will bring a smile to baby’s face. Choose
from Little Diva, Cute As a
Button or Little Lovey Pink.
11” Little Lovey Doll • $16
Baby’s first dolly can’t get any cuter than this little love. Perfect for
newborns or baby’s big sister.
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About Kids Preferred
Kids Preferred, LLC is dedicated to creating superior quality, innovative soft toys
and gifts for children of all ages using unique, playful designs that help instill a
love of learning and create everlasting childhood memories. They serve the
specialty, juvenile, gift, and better department store trade. The Company’s distinctive soft and plush toys
and gifts are marketed under the Company’s own Kids Preferred™ brand and through licensed brands
including amazing baby™, asthma & allergy friendly®, The World of Beatrix Potter™, Madeline™,
Charlie & Lola™, The World of Eric Carle™, Elmer, Guess How Much I Love You™, Harley-
Davidson®, Martha Speaks™, Pat the Bunny™, The Snowman™, Between The Lions™ , Spot™ and
Biscuit™. For more information, visit their website at www.kidspreferred.com.