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Kids Turn Toy News

Hot Wheels® Battle Force 5™ Catapults to Be One of the Fall’s Top Boys Action Seriese

Battle Force 5™ Toys Based on Animated Series Sure to Be a Holiday Must-Have

EL SEGUNDO, Calif. --(Business Wire)-- Nov 25, 2009 Hot Wheels® Battle Force 5™ is proving to be a force to be reckoned with as it becomes a top five show for boys on Cartoon Network, airing on Saturday mornings. And, as parents prepare for Black Friday and the fast-approaching gift-giving season, Hot Wheels® Battle Force 5™ products, from vehicles and action figures to super-fast track sets and a multi-platform video game, are sure to top boys’ wish lists.

“We are thrilled that kids are tuning in week after week to experience the exciting crash and bash vehicle action in each episode,” said Tim Kilpin, General Manager, Mattel Brands' Girls, Boys & Games Division. “As we build on our entertainment offerings, the success of Hot Wheels Battle Force 5 is even more rewarding since the show’s concept was developed within the walls of Mattel.”

For boys who want to bring the show’s scenes to life, the Hot Wheels® Battle Force 5™ toy line features two different assortments of 1:24 scale battle vehicles and figures, 1:64 scale vehicles, an action-packed track set and 1:64 scale vehicle two-pack with a DVD containing the first episode of the show – all at an affordable price point, ranging from $2.99 to $24.99. For the Wii™ and Nintendo DS™ platforms, Activision Publishing, Inc., gives kids an entirely new way to experience the action of the show with the adrenaline-rushing excitement of the Hot Wheels™ Battle Force 5™ video game.

Hot Wheels® Battle Force 5™ products are available at retailers nationwide. For more information, visit www.battleforce5.com or www.shop.mattel.com.


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About Mattel, Inc.
Mattel, Inc., (NASDAQ:MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2009, Mattel is recognized among the "100 Best Corporate Citizens," as one of the "World's Most Ethical Companies" and as one of FORTUNE Magazine’s "100 Best Companies to Work For." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands—today and tomorrow.

© 2009 Mattel, Inc. All Rights Reserved.