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Kids Turn Toy News

Disney Store’s Magical “Black Friday” Brings Out Millions to Shop Hottest Toys and Gifts

November 26, 2010, Montebello, CA- The first guest in Disney Store's Magical Friday line, Anthony Carillo, arrived at the Disney Store at Montebello at 6pm on Thanksgiving Day to be the first in the store at the midnight opening.

Disney Store shoppers nationwide, from Montebello, CA to New York's Time Square, lined-up early on Magical "Black Friday" to find the best deals on this year's most popular toys and gifts.

November 26, 2010– Pasadena, CA – Guests lined up are far as the eye could see at the midnight opening of Disney Store in Montebello, CA near Los Angeles to be the first to start their holiday shopping and begin the Magical "Black Friday" celebration.

One of the biggest shopping days of the year, millions of shoppers got an early start at the 130 Disney Store locations nationwide opened at midnight and the all-new two-story Times Square location which opened at 7 a.m.

Cast members kept the crowds entertained and in the holiday spirit with Disney trivia and games while they waited to uncover those special holiday deals. When they reached the threshold, shoppers found a variety of Disney Store exclusive toys from Disney·Pixar Toy Story and Cars to Disney Princess and Tangled at $5, $10, $15, $20, and picked up something special for everyone on their shopping list.

They also received 20 percent off purchases until 10.a.m. More than 10 million people will visit Disney Store and from "Magical Friday" through "Cyber Monday."

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About Disney Store North America
The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is an affiliate of Disney Consumer Products, the business segment that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney's key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; more than 100 Disney Store locations in the United Kingdom, France, Spain, Italy and Portugal, and online stores and Each Disney Store location offers a magical shopping experience that can only be delivered by Disney (NYSE: DIS), one of the world's largest and most successful entertainment companies.