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Namco's Hello Kitty Roller Rescue Receives High Honors in the 2005 Video Game of the Year Awards; Nintendo GameCube Exclusive Title Skates Its Way to Top Ranking

AOL SANTA CLARA, Calif. --(Business Wire)-- Nov. 28, 2005 Leading video games developer and publisher Namco Hometek Inc. today announced that Hello Kitty(R) Roller Rescue received high honors in the 2005 Video Game of the Year Awards for a console-based game in the 6-9 year old category. Hello Kitty Roller Rescue was one of nearly 40 games that were screened, tested and ranked on a 100-point scale by children testers throughout the country. More than 2,000 children participated in the second annual in-home game testing program and evaluated video games rated E and E10+ by the Entertainment Software Ratings Board (ESRB).

The Video Game of the Year Awards is a sister program to the renowned FamilyFun Magazine Toy of the Year Award (T.O.Y.). Designed to help parents determine what games are appropriate for their children, the Video Game of the Year program aims to bridge the video game knowledge gap that separates many parents and children by showcasing family-friendly game titles that rank highest among kids. Console and handheld titles across all platforms were eligible and evaluated in two age categories -- 6-9 years old and 10-12 years old.

"The Video Game of the Year Awards is a highly regarded program, and Namco is honored to be awarded this industry achievement," said Jeff Lujan, business director of Namco Hometek Inc. "To have Hello Kitty Roller Rescue rank so high with the demographic this family-friendly title was created for shows our understanding of and commitment to creating fun and quality entertainment."

Exclusively for the Nintendo GameCube(TM), Hello Kitty Roller Rescue is a 3D action-adventure game filled with endless exploration, whimsical worlds and more than 20 lovable Sanrio characters. In a quest to save Sanriotown from the menacing king of Block Planet, Hello Kitty and her friends must complete missions to thwart Block-O and his legions of evil -- yet clumsy -- troops from taking over their hometown. Players are immersed in a fully interactive 3D world, complete with beautiful environments, sophisticated AI, zany character interactions and amusing puzzles.
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Other Namco titles that ranked well in the 2005 Video Game of the Year Awards include ATOMIC BETTY(TM), Gumby(R) vs. the Astrobots(TM) and PAC'N ROLL(TM).

For more information about the Video Game of the Year Awards, please visit For more information about Hello Kitty Roller Rescue and other Namco titles, please visit

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About Namco Hometek Inc.
Namco Hometek Inc. is the U.S. consumer division of Namco Limited, a Tokyo-based world leader in the high-tech entertainment industry. Based in Santa Clara, CA, Namco Hometek Inc. is an award-winning video games publisher for next generation game consoles. Namco has created some of the industry's greatest video game franchises: Tekken(R), SOULCALIBUR(R), Dead to Rights(R), Pac-Man World(TM), Ridge Racer(R), Time Crisis(R) and ACECOMBAT(TM). For more information about Namco and its products, log onto
TEKKEN(R), SOULCALIBUR(R), PAC-MAN WORLD(TM), Ridge Racer(R), Time Crisis(R) and ACECOMBAT(TM) are trademarks or registered trademarks of Namco Limited in the United States and/or other countries. Dead to Rights(TM) is a trademark or registered trademark of Namco Hometek Inc. in the United States and/or other countries.
Produced by Disney Online, is the premier online family resource for creative solutions, combining award-winning content and related community features focused on great ideas, practical advice, and "fun stuff to do." The site's popular "Solution Centers," which offer parents real answers in real time, include: "Parenting," "Recipes," "Travel," "Arts & Crafts" and "Parties." Disney Online also produces, the leading kids' and family entertainment destination on the Internet. features exciting neighborhoods that live within the gates of Disney's virtual theme park, housing a variety of wholesome, original content that consistently reflects the magic of Disney. Disney Online is part of the Walt Disney Internet Group, which provides integrated strategic and operational services for The Walt Disney Company's Internet initiatives.
About FamilyFun Magazine
With a circulation of 1.85 million readers, FamilyFun is the nation's largest magazine targeting families with children ages three to 12 years old. Published by Buena Vista Magazines, Inc., a subsidiary of Disney Publishing Worldwide, its lively and informative content focuses on making the most of family time together. Other FamilyFun brand initiatives include, Toy of the Year (T.O.Y.), activity stations at Walt Disney World(R) Resort and an ongoing book series including the successful FamilyFun Cookbook.
SANRIO develops, distributes and licenses a unique collection of over 12,000 gift, stationery and fashion accessory items for women of all ages. SANRIO was founded in 1960, based on the concept that a small gift can bring a big smile to a child of any age. Today there are over 300 SANRIO boutiques throughout the Western Hemisphere, with 120 in the United States. In addition, SANRIO character-branded products are sold in over 10,000 U.S. locations including department, specialty stores and national chain stores. For more information, please visit
Hello Kitty -- (C) 1976, 2005 SANRIO CO., LTD. Hello Kitty(R) is a Trademark of Sanrio Co., Ltd., used under license. ATOMIC BETTY(TM) is a trademark of Atomic Cartoons Inc. and Breakthrough Entertainment Inc. in the United States and other countries. Game program (C) 2005 Namco Hometek, Inc. (C) 2004 Prema Toy Co., Inc. Gumby and Gumby characters are registered trademarks of Prema Toy Co., Inc. All Rights Reserved. Game program (C) 2005 Namco Hometek, Inc. PAC'N ROLL(TM)&(C) 1980 2004 NAMCO LTD., ALL RIGHTS RESERVED. (TM), (R) and Nintendo GameCube are trademarks of Nintendo. (C) 2001 Nintendo.