HASBRO ALLOWS YOUNG GIRLS TO DREAM OF A PINK CHRISTMAS
PAWTUCKET, R.I., (December 7, 2006) – MY LITTLE PONY, one of the toy industry’s top-selling mini-doll series, is taking a big step forward this holiday season with the largest lineup of licensed merchandise in the history of the 23-year franchise. HPG, the licensing arm of Hasbro, Inc. (NYSE: HAS) is working with nearly 200 companies worldwide to bring licensed goods to market in categories such as home DVDs, book publishing, video games, home décor and apparel.
“It is going to be a very pink Christmas for MY LITTLE PONY consumers with an incredible line of licensed merchandise that offers something for every gift buyer’s budget,” said Bryony Bouyer, senior vice president of the Americas for HPG. “Hasbro’s MY LITTLE PONY brand continues to be an incredibly popular franchise among young girls and the licensing deals that we’ve inked to further extend the beloved brand will be highly impactful at retail during the holidays.”
Paramount Home Entertainment has released a MY LITTLE PONY DVD gift set just in time for the holidays that includes MY LITTLE PONY: THE PRINCESS PROMENADE, MY LITTLE PONY: THE RUNAWAY RAINBOW and MY LITTLE PONY: A VERY MINTY CHRISTMAS. Each of these animated adventures was a blockbuster on its own last season and collectively sold more than one million units. Rounding out the ultimate home theater experience are MY LITTLE PONY fruit snacks from General Mills because every great movie needs good snacks.
For girls seeking a more interactive experience with Pinkie Pie and friends, THQ recently released MY LITTLE PONY: THE RUNAWAY RAINBOW for the PC Windows and GameBoy Advance platforms. In addition, young fans can sit down and have fun with Bendon Publishing’s MY LITTLE PONY: A VERY MINTY CHRISTMAS coloring books and a variety of MY LITTLE PONY activity sets from Giddy-Up! that allow girls to doodle, sticker and stamp.
A range of MY LITTLE PONY home accessories will help make bath and bed time special with products such as bubble bath, shampoo and bath soap from Cosrich Group, Inc. and a full room décor line ranging from furniture by Delta Enterprise Group to bedding by Franco Manufacturing and wallpaper from Brewster Wallpaper.
Adding to the overall excitement surrounding MY LITTLE PONY during the holiday season, HPG and production partner VEE Corporation are hosting a live stage show, MY LITTLE PONY LIVE! “THE WORLD’S BIGGEST TEA PARTY”, hitting more than 80 cities nationwide. The highly interactive 90-minute musical production features singing, dancing and playing along with all the ponies.
Rounding out the ultimate MY LITTLE PONY holiday lineup is the brand’s toy line with Hasbro’s CRYSTAL RAINBOW CASTLE, a pink-and-purple play set where every room is filled with fun and magic for little girls and their ponies. The enchanted castle expands from one story to three stories and features all kinds of fascinating rooms, nooks and crannies, and even a dance floor for exciting new discovery and exploration.
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ABOUT MY LITTLE PONY
Little girls around the world have enjoyed MY LITTLE PONY for more than 20 years. First introduced in 1983, MY LITTLE PONY became the No. 1 mini-doll brand in the world. Hasbro re-introduced the popular brand in 2003 and since then more than 40 million ponies have made their way into little girls’ hands and hearts.
HPG, the licensing arm of Hasbro, Inc. (NYSE: HAS), translates one of the industry’s richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, digital media, lifestyle and entertainment platforms, HPG is able to surround consumers of all ages worldwide with consumer products that expand Hasbro’s core brands, such as TRANSFORMERS, LITTLEST PET SHOP, MY LITTLE PONY, MONOPOLY, G.I. JOE, TONKA and PLAYSKOOL.
Hasbro (NYSE: HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.