adidas and Disney Unveil Range of Kids Wear Featuring Mickey Mouse and Friends
Collection Hitting Stores This Month
HERZOGENAURACH, Germany --(Business Wire)-- Dec 10, 2009 adidas and Disney today announced an all-new product line for infants and children, combining adidas Kids top performance products with classic Disney characters Mickey Mouse and friends Minnie Mouse, Goofy, Donald Duck and Daisy Duck. The sporty and fashionable collection consisting of footwear, apparel and accessories, will be available in adidas Sport Performance Stores and sports retailers globally.
With a touch of Disney magic, the debut collection in the line features traditional adidas apparel silhouettes with pocket details and rubber Mickey Mouse badges on tee shirts and pants, while hoodies are complemented by iconic Mickey Mouse shaped zippers. Boys’ tees and shirts feature an animated image of Mickey Mouse while Minnie Mouse is the key character on the girls’ apparel, with her lady-like image featured on tees and caps. Feminine accessories complete the outfits: matching trolley bags for the apparel and footwear, caps with recurring graphics of Mickey Mouse or Minnie Mouse and cozy cotton socks. (View a video of the product line at Disney Consumer Products’ YouTube Channel Disney Living (www.YouTube.com/DisneyLiving) or directly at http://www.youtube.com/watch?v=XDVg5gv2MIo.)
In addition to the classic adidas 3-Stripes design, several highlight pieces in the first collection have standout details such as all-over prints with a shiny metallic-pearl finish on the apparel and special silver applications on the shoe laces to extend the whimsical feel. Footwear highlights include the Disney StreetRun trainer in diva rose and metallic silver for girls and teal and white for boys. 3D design elements featuring Mickey Mouse and Minnie Mouse make this footwear truly stand-out, but for kids the best feature will be the colourful shoe sole that leaves a Disney-themed adidas footprint.
“I grew up with Mickey and Minnie and my main goal was to design a standout collection for boys and girls that would be cool and cute at the same time, bringing to life these classic Disney characters,” said adidas designer Rana Babacan. Pete Brady, category manager, adidas Kids, continued: “This cooperation is such a great opportunity for two world-leading brands to bring together their expertise and create a totally new fingerprint which combines kids sport, and their love of all things Disney.”
“Mickey Mouse remains at the forefront of many fashion trends, and we’re delighted with the way we’ve been able to integrate Mickey and friends into this range,” added Pamela Lifford, executive vice president, global fashion & home, Disney Consumer Products. “This new line of kids fashion will be fun for children and appealing to their fashion-conscious parents.”
The spring/summer 2010 collection will hit stores in December 2009/January 2010, including adidas Sport Performance Stores and select sports retailers. Prices for infant products range from €10 for the Disney boys’ and girls’ accessories, €15 for T-shirts up to €38 for full outfit sets, and €35 for the Disney Bokajone trainer and StreetRun trainer. Prices for little kids’ products start from €18 for T-shirts. Accessories range from €12 up to €42 for the trolley bag. Prices for little kids’ footwear range from €50-55.
The next Disney-inspired collection by adidas will feature characters from Disney•Pixar’s Toy Story, timed to coincide with the launch of Disney•Pixar’s highly anticipated Toy Story 3 in cinemas worldwide.
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About Disney Consumer Products
Disney Consumer Products and affiliates (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Apparel, Accessories & Footwear, Disney Food, Health & Beauty, Disney Home and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.disneyshopping.com, the company's official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America and Europe. The Disney Stores chain in Japan is operated under a license agreement with Disney. For more information, please visit www.disneyconsumerproducts.com; visit the official DCP YouTube channel www.YoutTube.com/DisneyLiving or follow us at www.Facebook.com/DisneyLiving and www.Twitter.com/DisneyLiving.
adidas offers products out of two different divisions: Sport Performance (leading technologies), Sport Style (Fashion Group and Originals). The Kids collection is part of the adidas Sport Performance division. For more information please visit www.adidas.com.