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Kids Turn Gaming News

dreamGear dreamGEAR® & i.Sound® to Offer Sesame Street® Video Games & Audio Accessories

TORRANCE, Calif. --(Business Wire)-- Jan 06, 2010 dreamGEAR®, a leading provider of high-quality and cutting-edge accessories for video games, and its i.Sound® brand of speakers and accessories for iPod®, iPhone® and MP3 players, is teaming up with Sesame Workshop® to offer co-branded Sesame Street products. The new line, appealing to consumers’ growing interest in electronics and video games accessories, will allow kids to put their personal stamp on their gaming devices.

The dreamGEAR and i.Sound products and accessories will feature such beloved Sesame Street Muppets as Elmo, Bert, Ernie, Big Bird and all their friends. Products will include character earbuds, earphones and speakers and, initially, a line of accessories for the Nintendo DSi portable gaming system.

“dreamGEAR and Sesame Street offer experiences that can both entertain and inspire families,” said dreamGEAR COO Richard Weston. “We are thrilled to be combining Sesame Street’s iconic characters with our extensive line of dreamGEAR and i.Sound products.”

”We are pleased to work with dreamGEAR on introducing families to a new line of accessories featuring some of their favorite Sesame Street characters,” said Maura Regan, Sesame Workshop’s Senior Vice President, Global Licensing.

The products will be released in the first quarter of 2010 in the United States, Canada and Mexico. Known as “Plaza Sesamo” in Latin America, Sesame Street has a wide international appeal. dreamGEAR will also be releasing products with Plaza Sesamo’s characters. Retailers and specific products will be announced at the January 2010 Consumer Electronics Show (CES) with product launches anticipated for the first quarter of this year.


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About dreamGEAR®
dreamGEAR is one of the fastest growing video game accessory companies in the United States, as well as a leader in providing a wide range of high quality portable speakers and accessories for all iPod® and iPhone models, PSP™ and Zune™ under its i.Sound® brand. dreamGEAR’s founders bring together over 50 years of entertainment and gaming technology experience and are dedicated to providing the latest in design, performance and quality. Fueled by a passion for innovation and a desire to meet the needs of its valued customers, dreamGEAR offers high quality affordable accessories across all video game platforms. For more information, please visit www.dreamGEAR.net or www.iSound.net.

About Sesame Workshop
Sesame Workshop is the nonprofit educational organization that revolutionized children’s television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 140 countries, and other acclaimed shows to help bridge the literacy gap including The Electric Company and Pinky Dinky Doo. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at www.sesameworkshop.org.