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Kids Turn Gaming News

NPD Group Releases Data on Xbox Success

Kinect Sports for Xbox 360

Published January 14, 2011

The launch of Kinect and the debut of blockbuster games such as Fable III and Halo: Reach, propelled Xbox to the biggest year in its history in 2010. As announced at CES last week, Microsoft ended the year with 50 million Xbox 360 consoles sold worldwide since launch, 30 million active Xbox LIVE members, and sold 8 million Kinect sensors in just the first 60 days on the market.

December 2010 NPD highlights include:

  • Xbox 360 was the only console to show year-over-year growth at 42%, making it the fastest-growing console in 2010. (Source: NPD Group, December 2010)
  • With $6.2 billion spent at retail, more money was spent on Xbox 360 than any current generation console in 2010. (Source: NPD Group, December 2010)
  • December Xbox 360 console sales remained strong, with 1.9 million units sold, the biggest month ever in the history of Xbox 360. (Source: NPD Group, December 2010)
  • During the month of December, three of the top ten console game titles were for Xbox 360 including: Call of Duty: Black Ops, Assassin's Creed Brotherhood, and Kinect Sports. (Source: NPD Group, December 2010)

    In order to keep up with holiday demand in December for Xbox 360 and Kinect, Microsoft pulled units from its January and February production. Despite this, Microsoft still experienced out of supply situations in late December, and it expects supply constraint to continue in January and February as it works with retail and manufacturing partners to expedite production and shipments to replenish the channel.

    With the most anticipated title of the year, Gears of War 3, new Kinect entertainment experiences like Hulu Plus and Avatar Kinect and several surprises to come, 2011 will be another banner year for Xbox 360.

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    About Xbox 360
    Xbox 360 is a premier home entertainment and video game system. With the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on-demand library of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment center of the living room, Xbox 360 blends unbeatable content with a network of 25 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at

    About Microsoft
    Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. 1 Kinect works with select Xbox LIVE features and content. Xbox LIVE Gold membership and/or additional subscriptions and requirements apply for some features. See 2 190 MB of storage required.