Disney•Pixar’s Toy Story 3: The Video Game Lets Players Create a Story of Their Own|
Creative Open World and Gameplay Modes Remind Players That Imagination is What Truly Brings Toys to Life
BURBANK, Calif. --(Business Wire)-- Feb 16, 2010 Disney Interactive Studios today officially announced development of Toy Story 3: The Video Game, supporting all major platforms and featuring a fun, new way to enjoy the Toy Story universe. Unveiled at the American International Toy Fair in New York City by Mary Beech, general manager and vice president of franchise development and marketing for Disney Consumer Products, Toy Story 3: The Video Game will feature film adventures along with Disney’s first open-world gameplay for kids. Inspired by the upcoming Disney•Pixar animated film, Toy Story 3: The Video Game is due on retail shelves June 15, 2010.
As Beech discussed at Toy Fair, Disney Interactive Studios is revealing a new gameplay mode called Toy Box. A primary feature on Toy Story 3: The Video Game console offerings, Toy Box is a virtual box full of toys. With an open-world sandbox-style of play, Toy Story 3: The Video Game taps into the beloved franchise’s humor and brings fans into the toys’ world to create their own unique story. The game’s developer, Avalanche Software, is working in close collaboration with filmmakers at Pixar to create an authentic Toy Story experience that inspires imagination and celebrates the joy of play.
“Toy Story 3: The Video Game addresses a fact understood by every kid: imagination is what truly brings toys to life,” said John Blackburn, vice president and general manager of Avalanche Software. “That’s really what a toy box is about. We remember that kind of play from our own childhood, and it’s where we began as game designers. With this title, we want to encourage and reward creativity in others.”
Designed to replicate the universal experience of playing with toys as a kid, Toy Box mode brings cowboys, space rangers, dinosaurs, and little green aliens together to create adventures only possible in a child’s imagination. Kids, families and fans will dive into Andy’s toy box with creativity driving their own stories and adventures.
“With Toy Story 3: The Video Game, audiences will have multiple ways to experience and enjoy the Toy Story world,” said Craig Relyea, senior vice president of global marketing, Disney Interactive Studios. “Story Mode follows the film’s story and adventures, while Toy Box Mode gets to the playful heart of the Toy Story franchise. By combining the power of imagination with the Toy Story universe, the game appeals to the joy of play in all of us.”
Embracing the adored and inspired fun of the Toy Story franchise, Toy Story 3: The Video Game features a story mode that follows the Toy Story 3 film adventures in which Buzz, Woody and friends grapple with their uncertain future as Andy prepares to depart for college. In addition to the Toy Box mode, the console versions put the toys in non-film related environments and situations such as light videogame combat with Buzz Lightyear. The handheld versions bring the Toy Story fun with fans wherever they go.
Toy Story 3: The Video Game will be available on all major video game platforms on June 15, 2010 on Wii™, PlayStation®3 computer entertainment system, the Xbox 360® video game and entertainment system from Microsoft, Windows PC, Nintendo DS™ and PSP® (PlayStation®Portable) system.
Also coming soon from Disney Interactive Studios is a new Toy Story 3 app for the iPhone® and iPod touch® that will let fans play, personalize and stay connected to Toy Story. With features such as trailers, a countdown clock, movie information, ticketing, and light games and activities, Toy Story 3 connects consumers to their favorite Toy Story characters, stories and happenings. In addition, the app will feature links to purchase premium content and games such as a new update of the successful Toy Story Mania! app, priced at $4.99, in the “Toy Store.” A Toy Story 3 mobile game will also be available cross-platform on all major wireless carriers.
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About Disney Pixar’s Toy Story Movie Franchise
The creators of the beloved Toy Story films re-open the toy box and bring moviegoers back to the delightful world of our favorite gang of toy characters in Toy Story 3. As Andy prepares to depart for college, Buzz, Woody and the rest of his loyal toys are troubled about their uncertain future. Directed by Lee Unkrich (co-director of Toy Story 2 and Finding Nemo), Toy Story 3 is a comical new adventure in Disney Digital 3D™ and IMAX® 3D that lands the toys in a room full untamed tots who can’t wait to get their sticky little fingers on these “new” toys. It’s pandemonium as they try to stay together, ensuring “no toy gets left behind.” Meanwhile, Barbie comes face to plastic face with Ken (yes, that Ken). Pixar veteran Darla K. Anderson (Cars, Monsters, Inc.) produces, while Michael Arndt, Academy Award®-winning screenwriter of Little Miss Sunshine, brings his unique talents and comedic sensibilities.
About the Toy Story Franchise
When it was released in 1995, Toy Story set an industry precedent as the first full-length feature film created entirely with CG animation. In 1999, Toy Story 2 opened to critical acclaim and won a Golden Globe® for Best Motion Picture – Musical or Comedy. Today, Toy Story is a phenomenal global franchise with $878M in box office sales and $8B in retail merchandise sales. It’s supported across The Walt Disney Company through films, consumer products, live theater productions, park attractions, music, a web site www.ToyStory.com, home entertainment – including the upcoming March release of Toy Story and Toy Story 2 on Disney Blu-ray, video games – including Toy Story Mania! for Wii™ and the upcoming June release of Toy Story 3: The Video Game supporting all major platforms, and books – with more than 150 new titles releasing throughout 2010.
About Disney Interactive Studios
Disney Interactive Studios, part of Disney Interactive Media Group, is the interactive entertainment affiliate of The Walt Disney Company (NYSE:DIS). Disney Interactive Studios self publishes and distributes a broad portfolio of multi-platform video games, mobile games and interactive entertainment worldwide. The company also licenses properties and works directly with other interactive game publishers to bring products for all ages to market. Disney Interactive Studios is based in Glendale, California, and has internal development studios around the world. For more information, log on to http://www.disneyinteractivestudios.com.
About Pixar Animation Studios
Pixar Animation Studios, a wholly-owned subsidiary of The Walt Disney Company, is an Academy Award®-winning film studio with world-renowned technical, creative and production capabilities in the art of computer animation. Creator of some of the most successful and beloved animated films of all time, including Toy Story, Finding Nemo, The Incredibles, Cars, Ratatouille, WALL•E and most recently, Up. The Northern California studio has won 21 Academy Awards® and its ten films have grossed more than $5 billion at the worldwide box office to date. The next film release from Disney•Pixar is Toy Story 3 (June 18, 2010).
© Disney. Release dates, platform availability, and/or visuals shown are of product currently in development and may be subject to change.
Photo Credit: Disney-Pixar’s Toy Story 3 kicked off the American International Toy Fair in New York City with a plethora of new toys and playthings that pay homage and celebrate the best the toy industry has to offer. In a playful, Toy Story-themed setting before an invitation-only crowd of toy industry insiders, Green Army Men descended from the ceiling in “take-over” mode as they helped John Lasseter, chief creative officer of Walt Disney and Pixar Animation Studios, Lee Unkrich, director, Toy Story 3, Darla K. Anderson, producer, Toy Story 3 and John Ratzenberger, voice of Hamm, unveil a first look at some of the more than 250 new toys releasing this Summer and into the 2010 Holidays. (Sunday, Feb. 14, 2010.)